ASUS Zenbook Flip OLED Laptop UP3404

Amazing true-to-life colors

ASUS OLED display laptops come with a best-in-class color gamut. They reproduce colors with superb real-life accuracy for professional-grade visuals, making them perfect for professional and creative work, or anyone who simply wants to enjoy the very best color fidelity. OLED displays, due to the nature of the special organic light-emitting compounds they use, can reduce the harmful blue light by up to 70% compared to LCD displays, making them extra gentle on your eyes to reduce the risk of retinal damage.

5 reasons to choose ASUS OLED laptops

100% DCI-P3 best-in-class color gamut
Vivid displays for precise creativity, color work and vibrant visual entertainment.
70% less harmful blue light
With lower harmful blue-light levels, OLED offers better eye care and sleep quality.
Clearer images at any brightness
Rich colors even at low brightness — always stunning.
DisplayHDR™ 500/600 True Black
The deep blacks allow you to see previously unseen details in dark movie scenes.
0.2 ms fastest response time on any laptop
Blur-free action scenes in movies and games, with smooth text scrolling.

Recommended OLED laptop

ZenBook Pro Duo 15 OLED
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Vivobook Pro 16X OLED
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See all ASUS OLED Laptops
ASUS OLED laptop displays
Most LCD laptop displays
 
COLOR GAMUT
PANTONE® VALIDATED
PEAK BRIGHTNESS
CONTRAST RATIO
HARMFUL BLUE LIGHT
RESPONSE TIME
COLOR DEPTH
ASUS OLED laptop displays
100% DCI-P3 (133% sRGB)Best-in-class colors
Yes
Up to 600 nitsEquivalent to 789 nits LCD perceptual brightness
1,000,000:1DisplayHDR™ 500/600 True Black certified
6.5%70% reduction in harmful blue light for eye care
0.2msUp to 50x faster response time for smooth action
Up to 1.07 billion colors
Most LCD laptop displays
62.5% sRGB (45% NTSC)
No
250 nits
1,000:1
21.5%
10 ms
16.7 million colors

Color

Ultimate professional-grade colors

ASUS OLED laptops deliver exceptionally detailed and realistic visuals, with a cinema-grade 100% DCI-P3 color gamut. This means that the colors reproduced on the display are richer and more vivid: it’s ideal for color-intensive projects, but also enhances any kind of content.
100%
DCI-P3 color gamut
133%
sRGB color gamut
1.07billion
colors
Cinema-grade
industry standard
DCI-P3sRGB
LCD100% sRGBOLED100% DCI - P3

Color

Ultra-accurate colors

Designers, producers, and brands deal with color-critical decisions and communications each day. A PANTONE® Validated OLED display means that the colors you see on the screen are accurate — what you see is truly what you get!
 

Eye Care

70% blue-light reduction for eye care

Blue light is known to cause visual discomfort and disrupt sleep quality. However, due to the nature of the special organic lighting materials in an OLED display, ASUS OLED laptops emit 70% less harmful blue light1, and they’re also certified by TÜV Rheinland and SGS. More importantly, unlike traditional blue-light filters, shifting the spectrum means there’s no need to compromise color accuracy.
70%
reduced blue light1
certified
certified
Harmful blue light wavelengthOLED Exposure (6.5%)LCD Exposure (21.5%)OLED with less harmful blue light

Eye Care

Eye care, even more critical for children

Since children’s eyes are not fully developed, with a more transparent lens and cornea, harmful blue light can penetrate the eye more easily, potentially causing premature aging of the retina. Research4 has shown that in a five-year-old child's eyes, approximately 60% of the received blue-light emissions pass through to the retina, compared to only around 20% for a 60-year-old adult. With ASUS OLED displays, the significantly lower blue light levels mean better eye care for children.
Lens transparency for blue light
Wavelength (nm)
Harmful blue light
5 year-old
60 year-old
Source: Lakeside Vision Center (2018)
https://www.essilorpro.com/content/dam/essilor-redesign/product-resources/crizal/Blue-Light-Roundtable_White-Paper.pdf

Color Volume

Color-perfect at any brightness

ASUS OLED laptops maintain a 100% DCI-P3 color gamut at both high and low brightness levels, while on a standard LCD laptop the color gamut is reduced dramatically at low brightness levels. At a gray-level brightness of 16 G, LCD laptops only have an 11% DCI-P3 color gamut, while ASUS OLED laptops maintain a 100% DCI-P3 color gamut.
OLED
LCD
brightness
255 G
104 G
48 G
16 G
DCI-P3
* Color expression of an LCD display compared to OLED display at the same brightness level.
Gray level (Brightness)
High Brightness
Low Brightness

Color Volume

OLED has 1.6x color volume compared to LCD

On conventional LCD displays, detail and color quality usually decrease dramatically as the brightness is reduced. But ASUS OLED laptops are able to show great detail at lower brightness settings due to their high contrast and their ability to maintain a wide color gamut at low brightness. When calculating the 3D color volume — which adds illumination to the traditional 2D color gamut — ASUS OLED displays have about a 60% higher color volume, offering better color performance at any brightness level.
1.6X
color volume compared to LCD
3D Color Volume
OLEDLCD2D Color GamutLum

Perceptual Brightness

OLED has much higher perceptual brightness

ASUS OLED laptops can maintain good color reproduction at any brightness level, so you can freely adjust the screen's brightness to suit your working environment, while still enjoying exceptionally vivid colors. For example, in the living room environment (usually illuminated at about 100 lux), you only need 177 nits brightness in an OLED display to produce the same clear image as 400 nits brightness in an LCD display. At the lower brightness levels needed on OLED displays, there's less harmful blue light emitted.
LCD
400
nits
OLED
152
nits
177
nits
303
nits
305
nits
Environment
(Illuminance)
Dark room
(0 lx)
Living room
(100 lx)
Office
(500 lx)
Studio
(1000 lx)
* Required brightness on OLED to reproduce same colors on 400 nits LCD screens.
LCD150 nitsOLED150 nits

Contrast

True black: See the unseen

ASUS OLED laptops reproduce blacks perfectly. An OLED pixel consists of three sub-pixels, each with its own self-generated illumination: a Full HD (1920x1080) display has 2,073,600 pixels, which means it has 6,220,800 self-illuminated sub-pixels, compared to just a few dozen LED backlights in a Full HD LCD display. When displaying black on an OLED display, the pixel is simply turned off to produce the darkest possible black. This enables extremely crisp and clear images even in the darkest scenes. You’ll be surprised to see how many new details you’ll spot in your favorite movies!
1,000,000:1
contrast ratio
Up to
600nits
peak brightness5
0.0005nits
true black
Up to
 
LCDOLED

Response Time

Fastest response time on any laptop for motion clarity

For a display, response time is the time taken to replace one color with another: the faster the time, the better motion is reproduced. The diagram below shows a color transition from purple to blue. On an ASUS OLED, this transition takes only 0.2 milliseconds, while on an LCD, it might take 10 ms or longer. This makes a lot of difference, since OLED colors and images look correct for most of the time a frame is displayed, whereas LCD images may be blurry during the transition process.
ASUS OLED displays have a 0.2 ms response time – the fastest of any laptop, and 50x faster6 than the average laptop LCD display. This ensures smoother fast-paced action scenes, low-latency gameplay, and subtle details like blur-free text scrolling. In effect, the smooth visuals on an OLED display can rival those on an LCD display with a much higher refresh rate.
0.2ms
ultrafast response time
50X
faster response time6
LCD
10 ms response time
OLED
Ultrafast 0.2 ms response time

ASUS OLED Care

Protecting your OLED display

ASUS OLED laptops comes with an ASUS-exclusive OLED Care mechanism that’s proven to protect your OLED display. Image persistence, or burn-in7, on an OLED display can occur if a static high-contrast image is displayed for a prolonged period of time. To avoid this, when your ASUS laptop is idle for over 30 minutes, our specially designed screensaver kicks in. This significantly reduces the chance of burn-in by making sure all the pixels are illuminated and darkened equally, thus protecting the display from visible color shifts over time.

Harmful effects on retinal cells

Cone cells are the cells in the eye's retina that enable color vision. Blue light is often more harmful to these cells compared to other wavelengths of light. In experiments conducted by the Gifu Pharmaceutical University in Japan2, mice cone cells were subjected to red, green, and blue light sources. The survivability of the cone cells under blue light exposure dropped dramatically to 20% after 24 hours, while cone cells exposed to other colors retained around 100% survivability.
Before exposure
Red light
Green light
Blue light
-80
%
Retina cell survivability
Source: Gifu Pharmaceutical University (2014)
https://www.nature.com/articles/srep05223

Blue light disrupts sleep cycles

When it gets dark, your brain produces the hormone melatonin, which helps to maintain the correct scheduling of your daily sleep cycles. According to a Stanford University study3 the production of melatonin can be blocked by exposure to blue light at night, and potentially cause sleep disruption.
Night
Day
Night
(With blue light exposure)
-23
%
Melatonin
Source: Stanford University (2017)
https://large.stanford.edu/courses/2017/ph240/kersten2

Protect young eyes with OLED

In a five-year-old child's eyes, approximately 60% of the received blue light emissions pass through to the retina, compared to only around 20% for a 60 year-old adult. The potential harmful effects of blue light on young children will be significantly reduced if you choose an ASUS OLED display.
Lens transparency for blue light
Wavelength (nm)
Harmful blue light
5 year-old
60 year-old

Consistent color in any environment

ASUS OLED laptops can maintain good color reproduction at any brightness level, so you can freely adjust the screen's brightness to suit your working environment. So even with a lower brightness, you can still enjoy exceptionally vivid colors. At the lower brightness levels needed on OLED displays, there's less harmful blue light emitted.
OLED
LCD
brightness
255 G
104 G
48 G
16 G
* Color expression of an LCD display compared to OLED display at the same brightness level.

Wide color gamut at low screen brightness

ASUS OLED laptops maintain a 100% DCI-P3 color gamut at both high and low brightness levels, while on a standard LCD laptop the color gamut is reduced dramatically at low brightness levels.
LCD
400
nits
OLED
152
nits
177
nits
303
nits
305
nits
Environment
(Illuminance)
Dark room
(0 lx)
Living room
(100 lx)
Office
(500 lx)
Studio
(1000 lx)
* Required brightness on OLED to reproduce same colors on 400 nits LCD screens.

High coverage of HDR standard

The industry HDR standard covers a huge range of brightness from 0.0005 nits — the lowest measurable level — up to 10,000 nits. The true blacks and high brightness possible with OLED displays give them a 75% coverage of the HDR standard, compared to about 46% for LCD displays.
HDR coverage (%)
Brightness (nits, log10)
HDR standard
0.0005 ~ 10000 nits
OLED
0.0005 ~ 500 nits
LCD
0.1 ~ 500 nits

Millions of pixels, individually illuminated

The pixels on an OLED display each contain three sub-pixels. A Full HD (1920x1080) display has 2,073,600 pixels, which means it has 6,220,800 sub-pixels. Each sub-pixel self-illuminates independently, unlike LCD displays with pixels that need to be backlit, usually by just 50 or 60 LEDs. This means that it's easier to achieve true black on an OLED display, by simply turning off a pixel. This can't be done on an ordinary LED display, because the backlight can't be turned off with such granularity. This fact also gives OLED displays exceptionally high contrast.
LCD
ASUS OLED

Clearer motion than ultrafast LCD displays

The ultrafast 0.2 ms response time of an OLED display means it can switch colors and images much quicker than even LCD displays with higher refresh rate. So a 90 Hz, 0.2 ms OLED display shows much smoother and clearer motion than a 144 Hz, 25 ms LCD laptop display.
LCD
144 Hz refresh rate, 25 ms response time
OLED
90 Hz refresh rate, 0.2 ms response time