ASUS Presents Seeing An Incredible Future at CES 2023
- Creative visions, broadened: Full creator solutions, including the world's first glasses-free 3D OLED technology unveiled, reshaping visual experiences
- Power and creativity: ProArt Studiobook Pro 16 3D OLED, Vivobook Pro 16X 3D OLED, Zenbook Pro 16X OLED, Zenbook Pro 14 OLED, and more
- Innovation in displays: ProArt Display OLED PA32DCM and ProArt Display PA279CRV professional-grade monitors
- Incredible for business: ExpertBook B9 OLED, Chromebook Vibe CX34 Flip, and ExpertWiFi EBM68, for comprehensive and powerful commercial solutions
- Full throttle: ASUS TUF laptops feature 13th Gen Intel® Core™ or AMD® Ryzen™ 9 Zen 4 CPUs; AMD Radeon™ RDNA3 or NVIDIA® GeForce® RTX™ 40 GPUs
A range of new commercial products was also announced, each delivering incredible performance, versatility, and expandability for business. Highlights included the new ExpertBook B9 OLED (B9403CVA) an incredibly light and powerful commercial laptop crafted for business executives, the ASUS Chromebook Vibe CX34 Flip (CX3401FBA) laptop for immersive gaming and versatility, and the ASUS ExpertWiFi EBM68 router for high speeds and high security. This array of new business solutions offers the perfect companions for non-stop productivity, durability, and security.
Viewers were also introduced to the all-new ASUS ExpertCenter PN64-E1 and PN42, along with the ASUS Chromebox 5 (CN67) mini PC — offering maximum performance, connectivity, storage, and possibilities. Gamers were treated to the new TUF Gaming A15/17 (FA507/707) and F15/17 (FX507/707) laptops with up to Intel Core i9-13900H or AMD Ryzen™ 9 Zen 4 CPUs and the latest GeForce RTX 40 Series Laptop GPUs, delivering ultimate speed, reliability, and performance for joyful gaming experiences.
During the show, ASUS emphasized the brand’s pioneering role in innovating for a sustainable future. “As we progress on this incredible journey towards sustainability, we continually leverage our technological leadership, data-driven rigor, and human-centered philosophy,” said ASUS Co-CEO S.Y. Hsu, “our goal is to ultimately create a net-zero enterprise that drives the shift towards a circular economy — with a responsible supply chain creating shared values for each and every one of us.”
For those present in Las Vegas, all the on-stage products showcased during the virtual launch event, as well as during the separate Republic of Gamers (ROG) CES virtual launch event, and much more, will be available for an exclusive hands-on experience at The Venetian Expo, Meeting Room #3002, on January 4, 2023, from 10:00-18:00; and on January 5-7, from 09:00-18:00.
Leveraging technology to create durable, reliable, and sustainable innovations
This year, over 90% of ASUS consumer laptops will meet EPEAT and ENERGY STAR® 8.0 standards. By focusing on product quality, functionality, durability, and upgradability, ASUS ensures longer product lifecycles by building products from the ground up with sustainability in mind. ASUS uses sustainable materials in product manufacturing and packaging — and has actively procured and employed 1,500 tons of PCR (Post-consumer recycled) plastic since 2017, along with over 20,000 tons of recycled paper in 2022. To do more, ASUS consistently pushes recyclability, resulting in over 40,000 tons of electronic waste (e-waste) being recycled in recent years.
And our sustainability efforts don’t stop there. By building more durable products, we are able to reduce waste and prolong the life of our laptops, as well as ensure users have incredible experiences, no matter where they are. That is why the all-new 2023 ASUS consumer laptop models and beyond will undergo the strictest durability testing of any product in the consumer laptop market — the extraordinarily tough MIL-STD 810H US military-grade standard, based on 12 test methods and 26 test procedures — to deliver long-lasting value, reliability, and durability.
Additionally, ASUS has partnered with Ishizuka Glass for our antimicrobial treatments, using its IONPURE antimicrobial agent on select products. ASUS was the first in the laptop industry to introduce the ASUS Antimicrobial Guard Plus Silver Ion coating, which can inhibit the spread of 99% of virus and bacteria ― including COVID-19 ― over a 24-hour period . This technology is specifically tested on viruses such as Influenza A (H3N2) and H1N1; it also follows ISO 21702 and ISO 22196 testing protocols to help ensure a more hygienic user experience.
Incredibly exciting software and hardware for creators
“AI is being infused throughout creative workflows, driving artists from concept to completion faster than ever,” said Jason Paul, vice president and general manager of the Studio platform at NVIDIA. “ASUS ProArt, Vivobook, and Zenbook laptops, powered by new GeForce RTX 40 Series Laptop GPUs, combine breathtaking style with the performance and reliability creators need to power advanced tools like generative AI and NVIDIA Omniverse.”
In an exciting industry-first announcement, ASUS today also introduced ASUS Spatial Vision, the world's first glasses-free (autostereoscopic) 3D OLED technology, which allows immersive 3D experiences on a laptop — with no wearables required. This is made possible using a lenticular lens and advanced eye-tracking camera technology, enabling the display to weave distinct images for each eye, resulting in an autostereoscopic 3D image. Users can also switch effortlessly between 2D and 3D. This new technology can totally change creator workflows, as users will be able to see the details of 3D objects and effects directly on the screen without needing to review physical prototypes, saving time and money while making their workflow more efficient.
These incredible OLED displays offer a 1,000,000:1 contrast ratio, a 0.2 ms response time, and a 120 Hz refresh rate for seamless visuals ― all while minimizing crosstalk for the smoothest viewing experience. They also offer great potential for rapidly-growing metaverse applications. This glasses-free 3D OLED technology integrates with the exclusive apps in the ASUS Spatial Vision Hub, which allows users to watch 3D videos and movies, play 3D games, and enjoy 3D model visualization or content creation. ASUS Spatial Vision also provides development tools built on SR (Simulated Reality) from our partner Dimenco, with supporting materials and guidelines to equip developers with unlimited potential by covering gesture control, interactive learning and much more to build a visionary ecosystem around 3D technologies.
ASUS today also announced ProArt Creator Hub 2.0, which is designed to ensure creators can best utilize their powerful ASUS hardware and software to bring their ideas to life. This new version hosts a refreshed, modern user interface and an exclusive new feature — Color Control, which combines all the color solutions specific to creators. ProArt Creator Hub 2.0 updates the ASUS Dial and ASUS Control Panel capabilities to not only allow new customizations for Adobe® apps, but also for productivity, entertainment, and content creation apps — including Microsoft Office, Spotify, YouTube, and popular web browsers. ProArt Creator Hub 2.0 will be available for all Studiobook, Zenbook, and Vivobook models with ASUS Dial, ASUS DialPad, or ASUS ScreenPad Plus. It will also be available for the ProArt mouse range as well as all ASUS touchscreen monitors.
To push the limits of the creator experience, ASUS has joined forces with Pantone®, the world-leading authority on color, to provide an opportunity for creators to gain access to and utilize the Pantone resource database, including the Pantone Libraries, Color Space data, Color Harmonies, and much more. All these features will be available on all ASUS creator laptops via the ASUS-exclusive ProArt Creator Hub 2.0 software. “Since Pantone and ASUS serve the same creative audience of more than 10 million designers and producers around the world,” said Tom Dlugos, Sales Director - OEM Displays for X-Rite Pantone, “it provides the perfect alignment for our mutual customers to take advantage of our joint innovation and gain direct access to Pantone’s extensive color information.”
Creativity in mind, full of innovations
ASUS ProArt Studiobook 16 3D OLED (H7604): 3D OLED creator mobile workstation
With its groundbreaking new glasses-free 3.2K 120 Hz 3D OLED display, content creators and gamers can view 3D photos, videos, or even games ― without cumbersome glasses or headsets. Creating 3D visual content is made faster and more intuitive, and ASUS Spatial Vision technology allows 2D visual content to be seamlessly converted to immersive 3D in real time with the flick of a switch. The super-bright OLED panel delivers stunning detail and vivid colors, featuring adaptive dimming technology to maximize display life.
Its unstoppable 13th Gen Intel Core i9-13980HX processor, NVIDIA GeForce RTX 40 Series Laptop GPU, up to 64 GB of upgradeable memory and ultrafast storage frees creators to do what they do best: create and design, without boundaries. The certified color-accurate 16-inch 3.2K 120 Hz 3D OLED display does full justice to every creative vision, providing unrivaled visuals. A large, stylus-compatible haptic touchpad and the intuitive ASUS Dial rotary control offer ultimate precision and control in apps. It also enables seamless connectivity to all the latest peripherals via dual Thunderbolt™ 4 ports, with up to 40 Gbps transfer speeds.
Additional benefits include advanced ASUS IceCool Pro thermal technology, which gives the ProArt Studiobook 16 3D OLED the edge when it comes to performance and quietness. It also has the ASUS Dial for precise and intuitive creative control.
For those who prefer a more conventional display, a traditional 2D OLED touchscreen panel is also available. Later, in Q2 2023, the ProArt Studiobook 16 OLED family will be updated with a model featuring a pro-certified NVIDIA RTX laptop GPU.
ASUS Vivobook Pro 16 3D OLED (K6604): Wow the world in 3D
Vivobook Pro 16X 3D OLED has advanced ASUS IceCool Pro thermal technology and the ASUS DialPad for precise and intuitive creative control. It also benefits from dual Thunderbolt™ 4 ports for ultrafast transfer speeds of up to 40 Gbps and a standard SD card reader.
ASUS Zenbook Pro 16X OLED (UX7602BZ): The most powerful Zenbook yet
With its breakthrough, ultra-compact ASUS Supernova SoM that enables ultra-powerful performance from the 13th Gen Intel Core i9-13905H processor, NVIDIA GeForce RTX 40 Series Laptop GPU, and 32 GB of fast LPDDR5X DRAM, the new 2023 Zenbook Pro 16X OLED will noticeably enhance video-editing performance and 3D rendering capacity — drastically shortening processing time.
This laptop has a world-leading 16:10 3.2K 120Hz OLED HDR NanoEdge touchscreen. The Active Aerodynamic System Ultra (AAS Ultra) mechanism powers the auto-tilting keyboard that ensures a comfortable typing angle, and it also enhances system cooling for maximum performance. There’s a White RGB intelligent lighting system that illuminates the keyboard and adds a whole new dimension to the creative experience as well as enabling smart interactivity features. Additionally, the innovative ASUS Dial allows precise fingertip control of creative parameters in Adobe and most other apps, while the larger ASUS NumberPad features haptic feedback and enhanced pressure sensitivity for easier number entry.
With its ASUS Supernova SoM, LPDDR5X DRAM, and optimized GPU, Zenbook Pro 16X OLED redefines what a compact creator laptop should be, helping to take creativity to the next level.
ASUS Zenbook Pro 14 OLED (UX6404) and Zenbook 14X OLED (UX3404): All about performance and portability
For outstanding performance during any creative task, Zenbook Pro 14 OLED is powered by up to the latest 13th Gen Intel Core i9-13900H processor and studio-grade NVIDIA GeForce RTX 40 Series Laptop GPU, matched with 16 GB of fast DDR5 RAM, a slot that will take up to a 32 GB SO-DIMM, and a 2 TB SSD. It also packs the latest WiFi 6E technology, which is boosted even further by ASUS WiFi Master Premium.
Zenbook Pro 14 OLED includes many thoughtful features to enhance productivity and creativity, such as the ASUS DialPad for intuitive app control, ASUS Pen 2.0 support, along with a full set of I/O ports.
Furthermore, a long-lasting high-capacity 76 Wh battery makes Zenbook Pro 14 OLED the perfect match for serious on-the-go creation. Zenbook 14X OLED (UX3404) puts mobile life on a rock-solid footing. This powerful model has a thin-and-light chassis and comes in two colors, Sandstone Beige and Inkwell Gray. The Sandstone Beige version has a lid made from a new eco-friendly plasma electrolytic oxidation (PEO) coating technique that creates a ceramic-like finish and stone-like feel. And inside, there’s up to the latest 13th Gen Intel Core i9-13900H processor, studio-grade NVIDIA GeForce RTX 3050 graphics, 32 GB of fast LPDDR5 memory, and a 1 TB PCIe 4.0 SSD. There’s also a bigger 14.5-inch 16:10 2.8K 120 Hz OLED HDR NanoEdge display and a longer-lasting 70 Wh battery.
ASUS ProArt Station PD5 (PD500TE): Simply faster and cooler
The new thermal design, paired with a high-performance CPU fan, enables ProArt Station PD500TE to unleash powerful performance. Operational noise is kept down to below 40 dB, while improved cooling ensures a stable system to eliminate slowdowns, application crashes, and unexpected shutdowns — lowering CPU and GPU temperatures by up to 5° C and 4° C, respectively.
The ProArt Station PD500TE also comes with the upgraded ProArt Creator Hub 2.0, a one-stop portal that allows users to monitor the powerhouse machine’s status, adjust personal settings, and optimize workflow. The intuitive dashboard makes it easy to switch performance modes, calibrate color, and personalize the ASUS Lumiwiz LED indicators with colors and light effects.
ASUS ProArt Display OLED PA32DCM: The ultimate canvas for pros
In professional studios using multiple ProArt displays with hardware calibration support, ProArt Color Center makes it easy to calibrate them all simultaneously to ensure consistent colors across the board. This is a centralized online tool designed to help users manage the color accuracy of multiple ProArt displays. It also allows them to check when the monitors were last calibrated, when they should be calibrated, and schedule calibration time for multiple monitors ― even if they’re using different color parameters and situated in different locations. For example, monitor-calibration times can be scheduled for a design team in London that works with sRGB and a Taipei-based video editing team that uses DCI-P3. ProArt Color Center would then calibrate these monitors.
ASUS ProArt Display PA279CRV: All the essentials for pros
For added convenience, the built-in USB-C® port offers DisplayPort™ support, superfast data transfers, and 96 W power delivery via a single cable.
In addition to the 27-inch PA279CRV model, this series also includes a 24-inch ProArt PA248CRV and a 32-inch ProArt PA329CRV model. Built with sustainability in mind, all three monitors meet global environmental standards, are made from 85% PCR plastics, and have paper packaging for easy recycling.
Incredibly powerful business solutions
ASUS ExpertBook B9 OLED (B9403CVA): Ultralight, uncompromised performance for business executives
This laptop is powered by a 13th Gen Intel CPU supporting the Intel vPro® platform, has an upgraded 2.8K display with a 90% screen-to-body ratio, a smart cooling system consisting of dual fans with smart dust removal to reduce fan noise, enhanced FHD IR camera resolution, and benefits from a touchpad that’s 26.8% larger than the previous generation. While sustaining multiple improvements, it remains one of the lightest 14-inch business laptops in the world, lighter than most other 13-inch laptops. The 16:10 OLED display provides vivid and accurate colors, with a larger visual workspace, perfect to manage data analysis and market intelligence tasks. Crafted from an ultra-lightweight magnesium-lithium alloy, it offers US military-grade durability, and is lighter, stronger, and more portable. ExpertBook B9 OLED also delivers superior security and privacy, including NFC login, face login, a Kensington lock slot, a physical webcam shield, and a fingerprint sensor. Additional features include a status LED on the lid that glows automatically when the user is busy. The ASUS ExpertWidget allows customized hotkeys to aid productivity and the ASUS NumberPad allows fast data entry. A full range of I/O ports includes Thunderbolt 4 USB-C, USB 3.2 Gen 2, HDMI, combo audio jack, and LAN. Extremely portable, powerful, and tough, ExpertBook B9403 is the perfect device for daily work and frequent business travel.
In 2023, all ExpertBook series products will be EPEAT Gold verified and exceed ENERGY STAR standards, aligning with the ASUS commitment towards circular economy. This is made possible by using environmentally friendly materials and ensuring energy efficiency across the entire product lineup.
ASUS Chromebook Vibe CX34 Flip (CX3401FBA): Increased versatility for exceptional gaming experiences
Powered by up to a 12th Gen Intel Core i7 processor and 16 GB of memory, ASUS Chromebook Vibe CX34 Flip delivers performance and responsiveness to empower users with the ultimate device for cloud gaming, work, and everything in between. Easily access over 1,400 games through cloud gaming platforms, as well as Google Workspace apps and other productivity apps on Google Play to breeze through projects or enjoy entertainment on the go, with a spacious PCI Express® SSD giving fast-access storage. The laptop runs for up to 10 hours on a single charge, ready for work or play throughout the day ― even when on the move.
ASUS ExpertWiFi EBM68: Your business WiFi expert within reach
The ultrafast WiFi 6 tri-band technology boosts speeds up to 7,800 Mbps, with 160 MHz channels in the 5 GHz band for better efficiency and throughput. It’s also highly flexible and secure, enabling up to five distinct SSIDs to separate and prioritize devices for different business scenarios thanks to its Self-Defined Network software feature. The guest portals are also customizable, enabling businesses to apply their own branding and templates.
ExpertWiFi EBM68 has been designed to provide superb coverage, supporting up to 12 mesh node connections for growing business networks — and it also comes with ASUS AiMesh features built in for easy roll-out.
Enterprise-grade network security is also on offer, with a free subscription to ASUS AiProtection Pro for a safer, more secure business WiFi environment. It also empowers easy management, with the all-in-one ASUS Router app providing simple setup and hassle-free management of the network.
ASUS ExpertCenter PN64-E1 and ExpertCenter PN42: Mini in size, large in performance
ASUS ExpertCenter PN64-E1: Minicomputer, maximum performance
For those seeking compact computing power, the ASUS ExpertCenter PN64-E1 is a fine choice. It’s powered by the latest Intel Core mobile processor, dual-channel DDR5 memory, ultrafast WiFi 6E, and a PCIe 4.0 x4 SSD, so it makes light work of the most demanding tasks. In addition to its seven USB ports, ASUS ExpertCenter PN64-E1 can also be specified with up to three storage drives and supports up to four 4K displays for multitasking — ideal for those looking to create a video wall. And of course, it’s packed into a surprisingly small sub-1-liter chassis.
ASUS ExpertCenter PN42: Compact and quiet for everyday usage
ASUS Chromebox 5: Simple, speedy, and secure
With full support for Android apps from Google Play, the Chromebox 5 gives users the ability to run their favorite mobile apps with the power of a mini-PC. It also comes equipped with a versatile Thunderbolt 4 port for speedy data transfers, power delivery, and connections to external displays. Additionally, the device can support up to four 4K displays for gorgeously sharp visuals and powerful productivity. The compact chassis can be stood on its side, laid flat, or VESA-mounted on a vertical surface, allowing Chromebox 5 to be used in a variety of scenarios and environments.
ASUS TUF laptops, for an ultimate gaming experience
ASUS TUF Gaming A16 Advantage Edition (FA617): Mechanized endurance, allied advantage
ASUS TUF Gaming F15/17 and A15/17 (FX507/707 and FA507/707): Powerful and resistant
Users can leverage the full gaming performance of the GeForce RTX 40 Series Laptop GPU with a dedicated MUX Switch. When the game library gets full, an empty M.2 NVMe PCIe Gen 4x4 SSD slot makes upgrading storage capacity a breeze.
New for 2023, all four models now feature a MUX Switch with NVIDIA Advanced Optimus, ensuring next-level performance. A MUX Switch allows a laptop to bypass the integrated graphics when gaming, increasing performance and reducing latency, and the addition of NVIDIA Advanced Optimus allows this process to happen automatically, giving gamers increased performance in games without needing to press a single button. High-performance hardware demands superior cooling. As part of the cooling system, dual Arc Flow Fans feature an 84-blade design, with blades that taper down to just 0.1 mm to reduce turbulence. These fans provide up to 13% more airflow than their predecessors and are quieter than last year’s design. They also provide access to higher GPU power targets for even more performance. With its impressive cooling design, the TUF Gaming family is sure to give gamers every advantage in 2023.
Please contact your local ASUS representative for further information.