ASUS SA appoints Commercial Marketing Manager
2022/06/22
Estelle Jonker has been promoted to the Commercial Marketing Manager position for ASUS South Africa.
As part of the dedicated drive to focus on the expansion of the ASUS commercial business in Southern Africa, ASUS South Africa has appointed a dedicated marketing manager to guide the brand's development into this critical technology sector.
Estelle Jonker found her passion for B2B marketing while working as the Channel and Events Marketing Executive at Vertiv, after which she joined ASUS South Africa as the Channel Marketing Manager.
Following the company’s recent launch into the commercial tech space, she was recently promoted to Commercial Marketing Manager and will execute the brand’s B2B marketing strategy in the region.
In 2010 she joined the marketing department of Sage Pastel Accounting as the MEA Marketing Executive and later became the MEA Events Manager focusing on B2B events in the region. After a brief stint in Wealth and Investment Marketing at Investec, she made the move back into the local tech industry and joined ASUS.
“I am so excited to know that I can add real value to a brand that is a new player in the commercial market. This naturally means that it’ll offer interesting challenges – and finding solutions for those is exactly what drives me,” says Jonker.
Estelle Jonker found her passion for B2B marketing while working as the Channel and Events Marketing Executive at Vertiv, after which she joined ASUS South Africa as the Channel Marketing Manager.
Following the company’s recent launch into the commercial tech space, she was recently promoted to Commercial Marketing Manager and will execute the brand’s B2B marketing strategy in the region.
In 2010 she joined the marketing department of Sage Pastel Accounting as the MEA Marketing Executive and later became the MEA Events Manager focusing on B2B events in the region. After a brief stint in Wealth and Investment Marketing at Investec, she made the move back into the local tech industry and joined ASUS.
“I am so excited to know that I can add real value to a brand that is a new player in the commercial market. This naturally means that it’ll offer interesting challenges – and finding solutions for those is exactly what drives me,” says Jonker.
ASUS Business launches in South Africa
Commercial business is an important part of the computer industry globally, with sales averaging a total of 200 million units per year. ASUS confirmed starting a new chapter in its over 30-year history, becoming a commercial player with robust goals, competing to provide the best-in-class business products and solutions.
After two years of preparation and successful starts in select markets, the ASUS Business division is ready to ship its commercial products to South Africa to serve local industries. At a recent commercial event in Turkey, ASUS launched the new division in over 40 EMEA countries in 2022.
After two years of preparation and successful starts in select markets, the ASUS Business division is ready to ship its commercial products to South Africa to serve local industries. At a recent commercial event in Turkey, ASUS launched the new division in over 40 EMEA countries in 2022.
Product design know-how
After achieving worldwide success in the consumer PC sector, ASUS is now focused on expanding its commercial PC business.
It’s important to consider the key values that entrepreneurs and business owners care about to create a 2022 commercial portfolio of products that are trustworthy, highly professional and built for efficiency, such as the ExpertBook business laptop series. The ExpertBook design language draws inspiration from geometric volumes, clear divisions and contrasts of lights and shadows represented in architectural structures worldwide.
At the pinnacle of this design concept stands the flagship product, ExpertBook B9 — the world’s lightest 14-inch business laptop. It weighs just 880 grams and is 15 mm thin. This amazing laptop is one of the first true masterpieces of the ASUS Business lineup, showing an incredible combination of technology and ultimate portability. It has received extremely positive feedback from worldwide media, achieving multiple international media awards.
It’s important to consider the key values that entrepreneurs and business owners care about to create a 2022 commercial portfolio of products that are trustworthy, highly professional and built for efficiency, such as the ExpertBook business laptop series. The ExpertBook design language draws inspiration from geometric volumes, clear divisions and contrasts of lights and shadows represented in architectural structures worldwide.
At the pinnacle of this design concept stands the flagship product, ExpertBook B9 — the world’s lightest 14-inch business laptop. It weighs just 880 grams and is 15 mm thin. This amazing laptop is one of the first true masterpieces of the ASUS Business lineup, showing an incredible combination of technology and ultimate portability. It has received extremely positive feedback from worldwide media, achieving multiple international media awards.