ASUS Republic of Gamers Launches ROG Phone 8 Series
2024/02/29
KEY POINTS
Fremont, CA, (February 29, 2024) - ASUS Republic of Gamers (ROG) today launches the ROG Phone 8 series, marking the start of a journey that redefines the landscape of mobile gaming.
In the biggest redesign in its history, the ROG Phone 8 series has evolved from its gaming-centric origins into a futuristic and premium device, with a slimmer, lighter body, and thinner bezels that make it an ideal lifestyle phone for gamers. Designed to cater to gamers, streamers, content creators and beyond, it is conceived as an all-in-one solution that distinguishes itself with gaming-friendly features that also combines with unparalleled AI-driven capabilities, premium aesthetics, and everyday usability. This reimagined smartphone series surpasses conventional standards, offering cutting-edge technology, innovative design, and a commitment to delivering an exceptional user experience.
Beyond gaming
The ROG Phone 8 series has been reimaged, preserving the console-like gaming experience with the inclusion of built-in Air Trigger controls while expanding its appeal to individuals in search of a versatile device. The new design is up to 15% thinner than the previous generation, without sacrificing performance. The emphasis on premium design and durability ensures that these devices are not just phones; they are statements of sophistication and power. Speaking of power, it boasts an extensive battery life featuring a massive 5500mAh battery, where users can enjoy uninterrupted gaming for up to two days. In addition to offering premium design and ultimate performance, the ROG Phone 8 series is an IP68-compliant gaming smartphone, built to resist dust and water ingress for worry-free use in any environment.
Unbridled performance
At the core of the ROG Phone 8 series lies the potent Snapdragon® 8 Gen 3 Mobile Platform, supported by 8533 Mbps LPDDR5X RAM and UFS 4.0 storage for unmatched performance. This platform delivers 25% better GPU performance and 25% improved power efficiency. Equipped with Snapdragon Elite Gaming™ features, it offers desktop-level performance, elevated graphics, and lightning-fast speeds on the ROG Phone 8. Snapdragon 8 Gen 3 is the first mobile platform to support and showcase optimized Unreal Engine 5 Lumen running on mobile. With hardware accelerated ray-tracing, Snapdragon Elite Gaming enhances mobile lighting effects, allowing multi-source lighting, shadows, and reflections, creating stunning in-game realism.
To prevent overheating during extended gaming sessions, the revolutionary Rapid-Cooling Conductor design — part of the advanced GameCool 8 thermal design — efficiently channels heat from the device’s center to its back cover. The AeroActive Cooler X clip-on cooler is now 29% smaller but offers 1.2X higher thermal efficiency, reducing the back cover temperature by up to 36°C.
Ultra-bright display
The ROG Phone 8 Pro series features a brand-new 6.78” flexible AMOLED (Samsung E6) panel with adaptive refresh rates using LTPO technology. It adjusts from 1 120Hz depending on the current tasks to save power, while users can also choose up to a 165Hz refresh rate for smooth gaming. With a touch sampling rate that can reach up to 720Hz and a peak brightness of 2500 nits, it ensures instant response and visibility even in sunlight. The superb visuals are tuned in collaboration with leading visual-processing company Pixelworks® for world-beating color accuracy.
Pro-level AI cameras
The ROG Phone 8 series presents gamers and creators with an advanced tri-camera system, delivering a wide range of photographic possibilities enhanced by AI features, including:
- The AI Object Sense function, which segments the image into various components – like sky, sea, and sand – and then adjusts the contrast and saturation separately for each segment, creating vivid yet realistic visuals.
- Light Trail Mode utilizes AI-driven multi-frame image stacking to produce stunning long-exposure handheld shots.
- Semantic Search in Gallery App enables natural language for photo search. For instance, you can say “Display my sunset photos taken in Tokyo” and the system will locate the most relevant matches for you.
- OZO Audio technology allows users to eliminate wind noise for clear outdoor recordings or capture immersive 3D Surround spatial audio.
- Quick Shot swiftly seizes the moment with a double press on the volume key: the camera instantly takes three photos, ensuring you never miss any crucial moments.
For the first time, the ROG Phone 8 series includes a 3X telephoto lens for capturing distant objects. The lens is equipped with built-in OIS and delivers crisp and sharp results, even in low-light conditions with Night Photography mode. ASUS HyperClarity technology maintains photo detail using unprocessed (RAW) files, providing clearer images up to 30X zoom. During video shooting, the telephoto camera employs adaptive EIS to produce stable results with up to a 10X zoom. The 13 MP ultrawide camera has a free-form lens and cutting-edge algorithms to reduce lens distortion, resulting in stunning yet natural images.
The front 32 MP ultrawide selfie camera has a field of view (FoV) that's been increased from 73° to 90° to make it perfect for group selfies. The lens has an RGBW sensor that ensures images are clean with less noise, even in low light.
AI-enhanced features
Four gaming-friendly AI features in the ROG Phone 8 series elevate the gaming experience to a new level. With Background Mode, X Capture, AI Grabber, and X Sense, gamers can seamlessly shift games to the background, capture key moments, and receive tips and assistance. AI Grabber can now extract texts directly from games using Machine-Learning Recognition technology, and X Capture, and X Sense 2.0 now support additional top games with AI Pattern Recognition technology. Other AI-powered features include AI Wallpaper1, which can create amazing-looking wallpapers using Stable Diffusion technology, and AI noise-cancelation technology, which supports bidirectional noise cancelation for crystal-clear sound in voice calls, video calls, and in-game communications2.
AniMe Vision
The new ROG Phone 8 series includes unique customizable elements, including the Aura RGB Lighting logo (ROG Phone 8) and Anime Vision Mini-LED display (ROG Phone 8 Pro), that allow owners to express their individuality and creativity. AniMe Vision is a 341-element display that can display preset or user-created animations. Users can also unlock secret animations by touching their phone back-to-back with another ROG Phone 8 Pro.
AVAILABILITY & PRICING
The ASUS ROG Phone 8 series is now available starting at MSRP $1099.99 to $1499.99 at Abt Electronics, Amazon (By Mobile Advance), Asus eShop, and Newegg.
Those who pre-order are eligible for an early bird promotional offer that is valid until 3/24 while supplies last. Please refer to the chart below, or contact your local ASUS representative for further information.
Where to buy links:
| Product |
ABT Electronics |
Amazon (By Mobile Advance) |
ASUS eShop |
Newegg MKPL |
| ROG Phone 8 Series | ABT Link | Amazon Link | eShop Link | Newegg Link |
| AeroActive Cooler X | ABT Link | Amazon Link | eShop Link | Newegg Link |
Early Bird Promotion:
| SKU |
MSRP |
Early Bird Special (2/29 - 3/24) |
| ROG Phone 8 16GB/256GB |
$1099.99 | $100 off |
| ROG Phone 8 Pro 16GB/512GB |
$1199.99 | + Freebie bundle with AeroActive Cooler X (value $99.99) |
| ROG Phone 8 Pro 24GB/1TB +AeroActive Cooler X |
$1499.99 | N/A |
| AeroActive Cooler X | $99.99 | N/A |
PRESS CONTACTS
Ester Suh
Technical PR, Consumer & Commercial
Ester_suh@asus.com
Annie Le
PR Specialist, Lifestyle Media
Annie_Le@asus.com
David Nevarez
PR Manager, Broadcast Media
David_Nevarez@asus.com
Anthony Spence
Technical PR, Gaming
Anthony_Spence@asus.com
SPECIFICATIONS3
| ASUS ROG Phone 8 Series |
|
| Dimensions / Weight | 163.8 x 76.8 x 8.9mm / 225g 6.45” x 3.02” x 0.35” / 0.5lb |
| Color | ROG Phone 8 Pro: Phantom Black ROG Phone 8: Rebel Grey & Phantom Black |
| Rear Camera | Main: 50 MP 6-axis Hybrid Gimbal Stabilizer 3.0, 1/1.56”, f/1.9 Wide: 13 MP, f/2.2, Free-form Lens Tele: 32 MP, f/2.4, OIS, 3X optical zoom, pixel binning 1.4μm（Actual output photo: 8 MP） |
| Front Camera | 32 MP RGBW，pixel binning 1.4 μm（Actual output photo: 8 MP） |
| Screen | 6.78” flexible AMOLED, FHD+, up to 165 Hz refresh rate, LTPO 1~1 20 Hz, peak brightness 2500 nits |
| Battery / Charging | 5,500 mAh (typical), Wired 65 W HyperCharge, Wireless 15 W Qi-certified charging |
| Memory | ROG Phone 8 Pro: 16GB + 512GB / 24GB + 1TB ROG Phone 8: 16GB +256GB |
| Frequency | 5G SA&NSA: n1 / n2 / n3 / n5 / n7 / n8 / n12 / n18 / n20 / n25 / n26 / n28 / n38 / n40 / n41 / n48 / n66 / n77 / n78 / n79 4G LTE band 1(2100), 2(1900), 3(1800), 4(1700/2100), 5(850), 7(2600), 8(900), 12(700), 17(700), 18(800), 19(800), 20(800), 25(1900), 26(850), 29 (700), 30(2300), 32(1500), 66(1700/2100), 71(600) 34(2000), 38(2600), 39(1900), 40(2300), 41(2500),42(3500), 43(3700), 48(3600) HSDPA 800 (19)/ 850(5/6) / 900(8) / 1700(4) / 1900 (2) / 2100 (1) GSM: 850 / 900 / 1800 / 1900MHz |
| Other | Accelerator, E-Compass, Proximity, Ambient light sensor, Fingerprint on Display, Gyro (supports ARCore), AirTrigger, WiFi 7 ready, Bluetooth® 5.3, GPS / GNSS / GLONASS / Galileo / Beidou / QZSS / NavIC, 3.5 mm headset, NFC |
NOTES TO EDITORS
Product Page: https://rog.asus.com/us/phones/rog-phone-8/
ASUS USA Pressroom: https://www.asus.com/us/news/
ASUS USA Facebook: https://www.facebook.com/asus.n.america/
ASUS USA Twitter: https://twitter.com/ASUSUSA
About ROG
Republic of Gamers (ROG) is an ASUS sub-brand dedicated to creating the world’s best gaming hardware and software. Formed in 2006, ROG offers a complete line of innovative products known for performance and quality, including motherboards, graphics cards, laptops, desktops, monitors, audio equipment, routers and peripherals. ROG participates in and sponsors major international gaming events. ROG gear has been used to set hundreds of overclocking records and it continues to be the preferred choice of gamers and enthusiasts around the world. Learn more about the choice of champions at http://rog.asus.com.
1 AI Wallpaper feature will be available via a future update.
2 Call quality depends on environment, carrier network conditions, and many other factors. Actual results may vary.
3 Specifications, content and product availability are all subject to change without notice and may differ from country to country. Actual performance may vary depending on applications, usage, environment and other factors. Full specifications are available at http://www.asus.com
