ASUS Officially Takes Over Intel NUC Product Lines at Signing Ceremony
2023/10/02
KEY POINTS
- Leveling up capabilities: Intel® software and hardware strengths, combined with ASUS innovation capabilities, will take NUC solutions to the next level
- Expanded business opportunities: ASUS NUC systems will offer a full range of solutions for the industrial, commercial, and prosumer markets
- Strong commitment to NUC customers: ASUS will facilitate a seamless transition for all NUC customers, fully committed to providing the best products
Fremont, California, OCT. 2, 2023 - ASUS today completed an official signing ceremony with Intel Corporation, marking the handover of the Intel® Next Unit of Computing (NUC) product lines. ASUS will now manufacture and sell Intel NUC 10th to 13th generation systems product lines and will continue to develop future NUC systems. Intel NUC solutions are small-form-factor devices or compute elements that are customizable and ideal for business, edge computing, and gaming environments.
Smooth transition
Following the official handover from Intel, ASUS kicked-off its NUC business and started to take orders for NUC 10th to 13th generation systems on September 1. The new business is generating a wide variety of exciting opportunities for the company and the transition has progressed smoothly for NUC customers. The vision of the newly established ASUS NUC BU is to provide the most impactive edge computing with comprehensive commercial and AIoT solutions that can sustain the industry and businesses.
“I am confident that this collaboration will enhance and accelerate our vision for the mini PC,” said Jackie Hsu, ASUS SVP and co-Head of OP & AIoT business groups, at the signing ceremony. “Adding the Intel NUC product line to our portfolio will extend ASUS’ AI and IoT R&D capabilities and technology solutions, especially in three key markets – industrial, commercial, and prosumer.”
Jackie also welcomed members of the Intel NUC unit who have joined the ASUS NUC business unit and who will help to greatly enhance the R&D capabilities of ASUS, especially in terms of software and cloud computing.
ASUS has licensed both hardware system designs and software from Intel. The new ASUS NUC business will help to further expand capabilities in the areas of R&D, logistics, and tech support, and will cover use cases for professional and AI programmers, governments, enterprises, small and medium-sized businesses as well as edge computing and industrial applications.
“This is an exciting time for both Intel and ASUS as we move forward with the next chapter in NUC’s story,” said Michelle Johnston Holthaus, Executive Vice President and General Manager of the Client Computing Group at Intel, who also attended the event. “Today’s signing ceremony signifies more than just a business deal. It signifies ASUS’ dedication to enhancing the lives of NUC customers and partners around the world. I look forward to seeing NUC thrive as part of the ASUS family.”
Looking Ahead
ASUS will continue to develop NUC products and plans to grow its channel network to meet demand. ASUS NUC solutions will be designed to meet industrial-grade standards and will offer cutting-edge cybersecurity to support all kinds of businesses. Future use cases for ASUS NUC include Asset & Operations Optimization, Human Wellness Monitoring, Logistics & Tracking, and Product Inspection, as well as many other applications. Additionally, aligning with the ASUS core value of sustainability, ASUS NUC will continue to offer energy-efficient products that come with world-class green certificates.
ASUS continuously endeavors to build long-term business relationships by connecting and servicing its customers with the principle of co-winning in mind. The company has made it a priority to ensure a smooth transition for NUC customers and is committed to providing them with the best possible service in the future.
PRESS CONTACTS
Yen Hoang
Sr Manager of Brand Experience
Yen1_hoang@asus.com
Cat Tompkins
ASUS Public Relations, North America
Cat_Tompkins@asus.com
NOTES TO EDITORS
ASUS Pressroom: http://press.asus.com
ASUS Global Facebook: https://www.facebook.com/asus
ASUS Global Twitter: https://www.twitter.com/asus
About ASUS NUC Solutions: https://www.asus.com/us/content/nuc-overview/
About ASUS
ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, ASUS is world-renowned for continuously reimagining today’s technologies for tomorrow, garners more than 11 awards every day for quality, innovation, and design, and is ranked among Fortune’s World’s Most Admired Companies.
