ASUS Teams Up with Cal Athletics for the Cal Bears Madden Challenge
Fremont, California (March 10, 2021) -
ASUS Republic of Gamers (ROG) and TUF Gaming today announced a partnership with Cal Athletics, representing the University of California, Berkeley, to host the all-digital Cal Bears Madden Challenge on March 13-14, 2021. This collegiate esports tournament invites any and all Cal Bears to join in and go head-to-head against their peers in Madden NFL 21 for both glory and prizing from ASUS’s top-of-the-line esports product catalogue, including an ASUS TUF Gaming VG24VQE monitor, an ROG Ranger backpack, an ROG Delta Core headset, and more.
“Even as events and tournaments shift to an online-only setting, Cal Athletics has continued to provide students with exciting digital activations throughout the year. ASUS is looking forward to partnering with the Cal esports community to support each student’s passion for esports and future careers within the STEM and gaming space,” said Yen Hoang, senior manager of brand marketing at ASUS North America.
“It’s undeniable the growth and excitement of college esports, which escalated further during a pandemic year with the massive shift to an online way of doing life,” said Andy McDowell, vice president and general manager for Cal Bears Sports Properties, which secured ASUS for the presenting sponsorship. “We’re looking forward to hosting the Cal Bears Madden Challenge for students here on Level Next, Learfield IMG College’s new esports solution, and we appreciate ASUS’ support to make that happen through a new, yet shared affinity with Cal.”
Beyond creating top-notch hardware for gamers and creators through its ROG and TUF Gaming product series, ASUS continues to foster inclusivity among gaming, esports and PC DIY enthusiasts of all ages by supporting community initiatives at educational institutions and among passionate students who are interested in pursuing STEM degrees and careers. ASUS is proud to work alongside a number of organizations that share a passion for building a place for gaming and technology in education as well as offer a world-class gaming ecosystem that allow student esports enthusiasts of all levels to participate and grow within their local communities.
Learn more and sign up for the Cal Bears Madden Challenge presented by ASUS at https://calbears.mainline.gg/bear-challenge/-/tournament/overview.
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PRESS CONTACT
Beca Truong
Public Relations, ASUS North America
Beca_Truong@asus.com
About ASUS
ASUS is a multinational company known for the world’s best motherboards, PCs, monitors, graphics cards and routers, and is ranked by Laptop Mag as the best laptop brand in 2020. Along with an expanding range of superior gaming, content-creation and AIoT solutions, ASUS leads the industry through cutting-edge design and innovations made to create the most ubiquitous, intelligent, heartfelt and joyful smart life for everyone. With a global workforce that includes more than 5,000 R&D professionals, ASUS is driven to become the world’s most admired innovative leading technology enterprise. Inspired by the In Search of Incredible brand spirit, ASUS won more than 11 awards every day in 2020 and ranks as one of Forbes’ World’s Best Regarded Companies and Fortune’s World’s Most Admired Companies.
About Cal Bears Sports Properties
Cal Bears Sports Properties is the university’s athletics multimedia rightsholder and locally based Learfield IMG College team. As part of the rights relationship, Cal Bears Sports Properties manages the corporate partner platform and works with local, regional and national businesses wanting to align with Cal Athletics.
