ASUS Teams Up with Local Muralists to “WOW the World” in New York City, Los Angeles and San Diego

2020/01/22

WOW the World Mural with artist standing with ASUS laptop

Fremont, CA (January 22, 2020) - ASUS today announced the launch of the “WOW the World” mural campaign, inspired by the positivity, creativity and expressiveness of ASUS VivoBook users. New public art installations within neighborhoods in New York City, Los Angeles and San Diego will bring to life the artistic vision of award-winning artist Jason Naylor, Lauren McElroy of L Star Murals and Pandr Design Co. VivoBook users can even show off their own VivoBook spirit with three new limited edition laptop sleeves featuring the colorful mural art from each artist, available from the ASUS US eShop.

WOW the World Artwork

Get Inspired and WOW the World with ASUS VivoBooks

Kicking off in Brooklyn, New York City, with the artwork of NYC-based artist, designer and creative director Jason Naylor, WOW the World will also bring the VivoBook spirit to the West Coast. From the latest mural by Lauren McElroy of L Star Murals bringing new color to Los Angeles to the upcoming installation of the bright and abstract art of Pandr Design Co. embodying both the city of San Diego and ASUS VivoBooks, the WOW the World creative campaign takes its inspirational art to both coasts.

Bold, unconventional and unique, the ASUS VivoBook series combines best-of-class features with expressive design so you can WOW the world. Available in eye-catching colors from Moss Green, Punk Pink and Transparent Silver, express yourself by pairing your VivoBook with three limited edition laptop sleeve designed by artists Jason Naylor, Lauren McElroy and Pandr Design Co. respectively, available from the ASUS eShop – get the laptop sleeve for $49.99 USD with a qualifying laptop1 purchase at the ASUS US eShop, or get the laptop sleeve separately for $69.99 USD. Learn more about the ASUS VivoBook series here: https://www.asus.com/us/site/vivobook/vivobook-s.html.

¹ List of qualifying laptops to be announced

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AVAILABILITY & PRICING

The limited edition “WOW the World” laptop sleeves are available now from the ASUS US eShop.

PRESS CONTACTS

Beca Truong
Public Relations Specialist, North America
Beca_Truong@asus.com

NOTES TO EDITORS

Jason Naylor on Instagram: https://www.instagram.com/jasonnaylor/
Lauren McElroy of L Star Murals on Instagram: https://www.instagram.com/lstarmurals/
Pandr Design Co. on Instagram: https://www.instagram.com/pandrdesignco/
ASUS US Press Room: https://www.asus.com/us/News/
ASUS US Facebook: https://www.facebook.com/asus.n.a