ASUS Launches All-New AI-Powered ExpertBook P5 at Computex 2024
2024/06/05
KEY POINTS
- Experience a transformation in work productivity with the ExpertBook P5, enhanced by Intel® Core™ Ultra ('Lunar Lake') for AI-powered efficiency.
- Improving AIOps by enhancing employee experience and increasing security measures through AI-driven upgrades, regardless of workforce size.
- Enhanced business security using Commercial-grade BIOS and Intel hardware-based security, providing fundamental protection for AI data.
- Durable design and environmentally friendly practices that support eco-consciousness in technology for businesses.
Fremont, Calif., June 5, 2024 - ASUS showcased its newest business computing technologies for companies, small business owners, and solopreneurs at this year’s COMPUTEX in Taipei, Taiwan. The highlight of this year's event was the introduction of the ASUS Expert P series, representing a notable expansion of ASUS’ business offerings to cater to prosumers. The standout model, the ExpertBook P5 (P5405), is ASUS’ first AI-powered PC tailored for work productivity, integrating advanced technology with user-friendly features.
Featuring Intel® Core™ Ultra processors (codenamed ‘Lunar Lake’), the ExpertBook P5 revolutionizes work with its innovative ASUS AI PC technology. With a 45+ TOPS NPU, it offers over 100 platform TOPS and nearly triple the AI performance of the initial Intel Core Ultra processor, ensuring efficient and cooler operations suited for modern mobile professionals.
ASUS is transforming the way professionals work with the introduction of the ExpertBook P5. This represents a significant advancement from the current AI-powered ASUS PCs. The company aims to make cutting-edge technology accessible not just to employees in large corporations, but also to individuals in small businesses, freelance workers, and solopreneurs. By introducing these next-generation AI PCs, ASUS shows its dedication to innovating advanced AI technology and establishing new standards for improving business processes in all industries. The ExpertBook P5 exemplifies this approach by providing high-quality technology to every professional, revolutionizing work practices regardless of company size.
ASUS released the ExpertBook P5 following the recent launch of its full range of ExpertBook laptops. This lineup includes the ultralight ExpertBook B9 OLED (B9403) designed for on-the-go C-suite executives, as well as the sturdy ExpertBook B5 and B3 series tailored to various business requirements. Furthermore, ASUS is introducing its Chromebooks featuring top-notch Google AI, such as the ExpertBook CX54 Chromebook Plus. These laptops are now on sale in the US, showcasing ASUS' commitment to seamlessly integrating advanced AI technology across its products to enhance efficiency, security, and sustainability.
Work evolution with next-era AI PC: Unveiling ExpertBook P5
The 14-inch ExpertBook P5 (P5405) provides professionals at all levels - from startups to corporations to solopreneurs - with access to the latest technological computing advancements. Drawing on its origins as a small startup 35 years ago, ASUS recognizes that every professional, regardless of the size of their operation, deserves access to the best tools to drive their growth and success.
The ExpertBook P5 is equipped with Intel Core Ultra processors, codenamed ‘Lunar Lake,’ to enhance productivity for diverse professional needs. It offers smart, AI-driven features such as AI meetings, AI assistants, and AI creativity to simplify tasks, improve efficiency, and foster teamwork. The AI-driven file search enables quick document retrieval using natural language, streamlining file management with a simple click. With exceptional audio and video quality supported by AI-voiceprint technology, it isolates the user's voice and reduces background noise during global meetings, crucial for collaborative document creation. Real-time co-editing and generative meeting notes facilitate seamless teamwork, while the multilingual support of the meeting transcript feature ensures clear communication across different languages.
Professionals with limited IT support can rely on ExpertBook P5 to keep their focus on productivity, rather than maintenance or security concerns. This laptop is equipped with a Windows 11 Secured-core PC framework, a commercial-grade BIOS that meets NIST-155 standards, and a discrete TPM 2.0 chip, creating a strong security defense to safeguard data and privacy effectively. Furthermore, its military-grade durability, advanced cooling systems, and sturdy construction with reinforced hinges and drop-resistant design ensure long-lasting reliability. Supported by a three-year warranty, ExpertBook P5 provides professionals with the assurance of sustained performance and security, making it an essential tool in today's challenging work environments.
The ExpertBook P5, designed for today's professionals, skillfully combines sophistication and top-notch performance, positioning itself as more than a mere device — it's a fashion statement that elevates one's professional image in any environment. Its stylish appearance is accentuated by a 14-inch 16:10 2.5K screen tailored for comfort and exceptional visual immersion, making it ideal for important meetings and personal needs alike. The ExpertBook P5 enhances productivity through cutting-edge AI features that streamline everyday tasks into more complex activities with unparalleled efficiency.
Advancing AIOps: Elevating business operations with ASUS commercial PCs
ASUS is at the forefront of workplace innovation by incorporating AI into its business PCs and creating solutions to improve productivity, collaboration, and security in various work settings. The ExpertBook B5 (B5404, B5604) and B3 (B3404, B3604) series, powered by Intel Core Ultra processors and Windows Copilot, provide more effective IT management solutions that streamline operations and boost efficiency. The ExpertBook series enhances professional productivity through tools like Copilot in Windows for AI-supported tasks and ASUS-exclusive StoryCube for advanced image recognition and organization. Collaborative work is improved with AI functionalities such as video focus and speaker noise reduction, ensuring clear audio during virtual meetings.
ASUS enhances the security of its devices by incorporating AI-driven features to protect against online threats, ensuring strong data security. IT managers benefit from ASUS tools that simplify deployment and leverage AI for improved Wi-Fi connectivity and prioritization of critical applications to boost network performance.
ASUS is broadening its AI products with the introduction of the AI-powered ExpertBook CX54 Chromebook Plus. This device is designed for hybrid learning and remote work settings, featuring built-in video-call control tools. The ExpertBook CX54 Chromebook Plus also comes with a complimentary 12-month subscription to the Google One AI Premium plan. This plan provides access to Gemini Advanced, a collection of AI features that boost productivity by smartly analyzing and simplifying tasks in Gmail, Docs, and various other applications, ultimately promoting improved creativity and efficiency in daily activities.
SMB cybersecurity: Elevating defenses in AI-enhanced workplaces
ASUS recognizes the specific cybersecurity requirements of small and medium-sized businesses in the current AI-driven business landscape. To provide a thorough defense against increasing security risks, every ASUS device, like the impressive ExpertBook B5, incorporates cutting-edge security features like biometric verification and high-quality BIOS to protect vital business data from advanced cyber threats.
The ExpertBook B5 showcases strong endpoint security by utilizing IBM QRadar EDR for AI-powered threat detection, enabling SMBs to proactively navigate the cybersecurity landscape with assurance. ASUS's comprehensive security strategy, enhanced with enterprise-grade BIOS, TPM, and advanced threat detection, prepares SMBs to tackle the evolving digital world effectively. By adopting this integrated method, ASUS enables SMBs to succeed securely and innovatively in today's business environment.
Durability and sustainability: Engineering resilience for tomorrow's workforce
ASUS is constantly raising the bar in environmental responsibility with the 2024 Expert-series ESG evolution. The ExpertBook and ExpertCenter series devices are crafted to reduce environmental impact, all while delivering top-notch durability and performance. These devices undergo rigorous military-grade testing, with over 28 procedures that go above and beyond industry norms, guaranteeing they can withstand more than the usual wear and tear.
ASUS has raised its utilization of sustainable materials this year. Plastic models now include more than 20% post-consumer recycled (PCR) content, with the ExpertBook B3 series highlighting BioPCR and the ExpertBook B9 OLED integrating 60% post-industrial recycled (PIR) materials. Also, all existing ExpertBook models utilize post-consumer recycled packaging and are crafted for 40% higher energy efficiency compared to ENERGY STAR® requirements. ASUS anticipates that all ExpertBook and Chromebook laptops in the complete 2024 lineup will achieve EPEAT Gold with Climate+ and TCO 9.0 certification. ASUS aims to reduce greenhouse gas emissions by 50% by 2030 and transition to 100% renewable energy by 2035, as confirmed by SBTi. This ensures that ASUS PCs adhere to top sustainability criteria.
AVAILABILITY & PRICING
ExpertBook P5 (14-inch, P5405CSA), will be available in 2H 2024.
ExpertBook B9 OLED (14-inch, B9403CVA), will be available in Q3 2024.
ExpertBook B5 (14-inch, B5404CMA) is now available at the ASUS Store and Retail or Resell Partners.
ExpertBook B5 (16-inch, B5604CMA) is now available at the ASUS Store and Retail or Resell Partners.
ExpertBook B3 (14-inch, B3404CMA) will be available in Q2 2024.
ExpertBook B3 (16-inch, B3604CMA) will be available in Q2 2024.
ExpertBook CX54 Chromebook Plus (14-inch, CX5403) is now available at the ASUS Store and Retail or Resell Partners.
PRESS CONTACTS
Ester Suh
Technical PR, Consumer & Commercial
Ester_suh@asus.com
Annie Le
PR Specialist, Lifestyle Media
Annie_Le@asus.com
David Nevarez
PR Manager, Broadcast Media
David_Nevarez@asus.com
Anthony Spence
Technical PR, Gaming
Anthony_Spence@asus.com
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About ASUS
ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, ASUS is world-renowned for continuously reimagining today’s technologies for tomorrow, garners more than 11 awards every day for quality, innovation, and design, and is ranked among Fortune’s World’s Most Admired Companies.
