ASUS Republic of Gamers partners with ACRONYM to launch new ACR ROG streetwear capsule collection

Fremont, California (August 27, 2021) - ASUS Republic of Gamers (ROG) today announced a collaboration with Berlin-based technical outwear brand ACRONYM® to launch a streetwear capsule collection. Comprising six T-shirt designs, three hoodies, two hats, and a tote bag, the collection references design elements from last year’s ACRONYM X ROG Zephyrus G14 RMT01 limited-edition laptop, as well as the SKY ANY COLOUR online exhibition, a collaboration program that featured 50 digital media artists from across the globe.

Errolson Hugh, CEO of ACRONYM, describes the collection: “The ACR X ROG Zephyrus G14 RMT01 computer project and its associated media-arts spin-off, SKY ANY COLOUR, was the start of a new type of project for ACRONYM as we took our apparel based design philosophy into a new field: computer hardware design. The program allowed us to bring together many of our artist and designer friends to produce all manner of digital media content. Fun times. This collection is a celebration of these programs and our ongoing partnership with ROG.”

Produced in Los Angeles, the collection features custom-sewn, enzyme-washed heavyweight blanks layered up with hand silk-screened graphics. The different pieces utilize contributions from several of ACRONYM’s ongoing design collaborators, from Belgium-based typographer David Rudnick (@exterra) to Tokyo-based artist Kazuhiro Aihara (@shuntoheyog), LA-based painter Ornamental Conifer (@ornamentalconifer), as well as ACRONYM’s own internal design team.

The ACR ROG capsule collection launches at ACRNM.com.

PRESS CONTACTS

Ada Lam
ASUS North America
Ada_Lam@asus.com

About ROG

Republic of Gamers (ROG) is an ASUS sub-brand dedicated to creating the world’s best gaming hardware and software. Formed in 2006, ROG offers a complete line of innovative products known for performance and quality, including motherboards, graphics cards, laptops, desktops, monitors, audio equipment, routers and peripherals. ROG participates in and sponsors major international gaming events. ROG gear has been used to set hundreds of overclocking records and it continues to be the preferred choice of gamers and enthusiasts around the world. Learn more about the choice of champions at https://rog.asus.com.

About ACRONYM®

ACRONYM® was founded in 1994 by Michaela Sachenbacher and Errolson Hugh as an independent design agency with a focus on the unification of style and technology in apparel. Through its eponymous brand, as well as its numerous contract design projects, ACRONYM® has been instrumental in the emergence of a new generation of technical apparel products and users. The ACRONYM® agency continues to provide consulting and design services for selected brands and companies around the world.