ASUS Announces ZenFone Max Plus (M1) in North America

Las Vegas, NV (January 8, 2018) - ASUS today announced ZenFone Max Plus (M1), the first model in the new ZenFone Max Series — the world’s only range of high-battery-capacity smartphones, will be available in North America.. ZenFone Max Plus is the first ASUS smartphone with a 5.7-inch full-view display in an amazingly compact body that's no larger than many standard 5.2-inch smartphones.

With its expanded viewing area, compact size, dual rear cameras, convenient face- and fingerprint-recognition security, and a high-capacity 4130mAh battery — the hallmark of the ZenFone Max Series — ZenFone Max Plus offers a class-leading combination of features designed to encompass all life's adventures. ZenFone Max Plus has the stamina to go the distance, and lets photo-lovers see the bigger picture with a wider range of creative options — all in a stylish metal design that's ergonomic and comfortable to hold.

Introducing the New ZenFone Max Series

The new ZenFone Max Series is now a dedicated range of high-capacity smartphones. Previous generations of individual ZenFone Max models have become the company’s best-selling smartphones, with ZenFone Max, ZenFone 3 Max, ZenFone 4 Max and ZenFone 4 Max Pro achieving a combined sales volume of around 5 million units. The new ZenFone Max Series will include variants with different display sizes and system-on-a-chip (SoC) processors, but the hallmark of the range will be high-capacity, long lasting batteries.

Max Display

The up to Full HD¹ 5.7-inch full-view display in ZenFone Max Plus has an ultra-wide 18:9 aspect ratio and ultrathin bezels that give ZenFone Max Plus an 80% screen-to-body ratio. This allowed our engineers to craft an amazingly compact and ergonomic body that's no larger than most standard 5.2-inch smartphones.

The greatly expanded viewing area makes viewing photos and watching widescreen videos incredibly immersive, and when browsing the web there's less need for scrolling. Multitasking is also easier, as two apps fit comfortably side-by-side on the screen.

The slim and elegant size, premium metal finish and 2.5D-curved front edges of ZenFone Max Plus make it exceptionally comfortable to hold, with significantly less bulk than a standard 5.7-inch ph