IFA 2024: ASUS Introduces New Consumer AI PC Range

Sep 05, 2024

ASUS introduced an array of updates and new AI PC models that you won’t want to miss out on at IFA 2024. New models feature an Intel® Lunar Lake or Qualcomm Snapdragon X Plus CPU, more efficient memory-on-package design, plus other ASUS-exclusive innovations. Read on to explore the exciting new features of the latest ASUS AI PCs!

The Zenbook S 14 (UX5406) is a classy everyday AI PC featuring the newest Intel® Core™ Ultra 9 processor and memory-on-package (MoP) design. MoP design shortens the distance between RAMs and the CPU, enabling lower latency, lower battery consumption, and more space for other components. This innovative design reduces 27% of the motherboard size compared to other 14-inch laptops in Zenbook S 14’s tier. This ultraportable laptop is only 1.1 cm thin and 1.2 kg light and it’s powerful enough to bring AI features to your fingertips, including Microsoft Copilot.

This AI PC is built with a Ceraluminum™ lid, made with the same ceramisation method used in luxury watches or the aerospace industry which transforms aluminum entirely into a high-tech ceramic and achieves a premium feel. The Ceraluminum™ finish comes in Scandinavian White and Zumaia Gray, embodying a ceramic texture which is warm to the touch and more scratch resistant, while maintaining the toughness of metal. The A monogram is elegantly etched into the lid, giving the laptop a modern, sophisticated look.

Pragmatists are going to love the new ASUS Vivobook 14/16 Flip, which offers portability, flexibility with a 360° hinge, stylus support, durability, excellent visuals, performance, long battery life, and eco-friendliness. It’s also a Copilot+ AI PC, so it’s ready for AI tasks.

ASUS Vivobook 14/16 Flip equipped with up to an Intel® Core Ultra 7 CPU and up to 47 TOPS of NPU power allows you to promptly turn sketches made with a stylus into artwork using AI. Results can be presented or shared in tent mode or with the laptop laying completely flat. Video editing in tablet mode with the stylus is effortless thanks to the laptops’ slim chassis, and ASUS Lumina OLED panels provide brilliant, immersive visuals. Conferencing or video-calling with the newest AI-powered Windows Studio Effects elevates online meeting experiences, which run smoothly thanks to the memory-on-package design which boosts performance but saves power.

Those who are constantly working while on the move, pitching, working with clients, or dealing with tasks in different places are going to love ASUS Vivobook S 14. This laptop slips effortlessly into your bag at only 1.39 cm slim and 1.3 kg light. But it doesn’t compromise on capability: It features the newest Intel® Core Ultra 7 processor (Series 2) with NPU providing up to 47 TOPS of AI processing power. You can count on this Copilot+ AI PC to process Copilot features for meetings, sketches, and other AI tools. Its 75 watt-hour all-day battery gives you confidence to work throughout the day without scrambling for a power outlet. And the brilliant 3K ASUS Lumina OLED delivers exceptional experiences during collaboration, movie watching, or when working on tasks.

With full I/O ports and a 180° hinge, presenting shared content anywhere with clients or reviewing projects with peers is easy. Plus, you can enjoy a comfortable typing experience with the ErgoSense touchpad, which is quiet, smooth, and provides natural feedback. ASUS Vivobook S 14 features a matte exterior that comes in two colours – neutral black and mist blue – for a sharp, clean look.

ProArt PZ13 features an eight-core Snapdragon® X Plus processor providing 45 TOPS for AI workloads. This model is a compact 2-in-1 detachable laptop weighing less than 1 kg, so it’s perfect for adventurers who create content during their thrilling journeys. Despite this next gen AI PC’s slim profile, it’s highly durable and ready for rugged navigations. With IP52 certification, it’s water resistant and dust defying. On top of that it’s also military grade tested for shock, vibration, altitude, humidity, and heat endurance ― so outdoor explorers can take it along with confidence during travels. The stunning 3K ASUS Lumina OLED screen provides clarity and colour accuracy under the blinding sun or in dim environments, guaranteeing visual quality anywhere users might go.

The ProArt PZ13 is a Copilot+ PC that supports on-device AI processing. That means you won’t have to worry about not being able to run AI tasks ― even when you’re offline. File sorting on the StoryCube app enables more efficient footage organisation to create content, this is possible locally thanks to the 45 TOPS NPU. Being able to process your files with AI directly on device also enhances security and privacy. If you’re looking for a lightweight creator laptop to tell your stories with, ProArt PZ13 is the go-to option.

ASUS is dedicated to launching stronger AI PCs that feature unique design, durability, and innovation. Click the link below to browse the full range of ASUS AI PCs at IFA 2024.