How Can Creators Effectively Use the Emerging AI Technology

Dec 4, 2023

AI has been all the buzz recently. Some people are extremely excited about the technology. Others worry it will take their job and that their skills will become obsolete.

Many experts view the dilemma this way: AI is now to us what computers used to be. Back when computers were becoming commercialised, many people worried the novel tool would take their jobs by automating many tasks previously done by humans. However, as we can see today, computers were not our doom, but rather a great tool that helps modern societies prosper and reach much higher levels of efficiency than was previously imaginable. Some jobs were indeed automated and the need for human input was decreased, but many new jobs appeared that wouldn't be there if not for computers and the internet.

One such job is digital content creation. And it is the job that many people worry about becoming obsolete the soonest because of artificial intelligence. But many believe that AI will be used to help creators reach unprecedented levels of creativity. In any case, it may become necessary to learn how to use this tool effectively, in order to stay competitive.

So, how do content creators already leverage generative AI technology to boost their creativity and deliver content faster and at scale? Read on for some examples!

The first thing AI can help you with is figuring out what to do in the first place. It can help greatly reduce the time needed for doing topic research or learning more about your audience. For example, you can ask a chatbot questions about the topics you are researching instead of having to sift through hundreds of online pages and documents.

AI is also a great creative partner that can help you get out of a creative slump if you are facing one. If you are running out of content ideas, you can get a whole list of potential topics to cover within your format. With the right prompts, you will surely be able to find a new, interesting angle for your topic.

AI can also help you conduct keyword and SEO research to provide suggestions on how to increase the visibility of your content. This can inform the content plan and deliver ideas for content. It’s free and faster than traditional keyword tools.

Finally, once you do compile a content plan and list of topics you want to cover, AI can help you turn it into a content calendar that will take into account whichever factors you want it to — as long as you include this information in the prompt.

Currently, AI is probably most useful in text-format content creation. Large Language Model (LLM) are the most popular and probably the most advanced AI so far, and have become available the earliest. Therefore, text creators, such as bloggers, journalists, copywriters, and editors, have started experimenting with it quite early.

You can use AI for help with tasks like creating outlines and coming up with titles. If you're so inclined, AI can come up with full paragraphs or even full content pieces as well. But be careful. It’s generally agreed upon by professional writers that AI may be helpful in creating a first draft, but a writer should edit and fact-check any information provided.

It can work reversely, as well. There are plenty of AI-powered editing tools available, which can be used for proofreading, rewording, shortening, changing tone and manner, or summarizing text into much shorter formats. You can even use it for translation!

Just always remember to review the AI-created copy before publishing it.

Graphic designers, photographers, and other visual artists can also greatly benefit from AI tools. Whether as a source of inspiration or to help edit existing work, there is plenty that artificial intelligence can help with.

You can play around with generating images from scratch via the text-to-image generation functionality. How it works is, you type in a prompt describing the kind of image you need, and AI will come up with a graphic. This can be a good source of inspiration for your own creation.

AI can also help with editing your images. It may be especially useful with functions such as recolouring the image or removing backgrounds. But it can do much more as well. Using the text-to-image functionality, you can add AI-generated portions of the image, which can be useful for extending images, changing backgrounds, or adding elements.

When editing image and generating either portions of graphics or generating whole pictures, you will likely benefit from laptops with modern dedicated graphics cards with specialised AI processing cores, such as the NVIDIA® GeForce RTX™ 4000 series GPUs that feature Tensor cores. This will help significantly speed up the process of creating content with the help of AI. You can find these powerful graphics cards in the latest lineup of ASUS creator laptops.

When it comes to video, AI still has ways to go to become as advanced as it is in the case of text and image-generation. But it can already provide some support!

AI can be great help with planning a video, by providing ideas or creating drafts of scripts. You can also use speech-to-text functionality to easily get a transcript down, which then can become subtitles.

Generating videos from text is also possible. You can even use AI avatars in talking-head-format videos if the usual speaker is unavailable.

Finally, you can also make easy edits. AI can cut videos, add transitions or special effects, colouring, and more. Sometimes you can even just task an app with cutting the videos you upload to fit into the rhythm of the music you select for a video — which is particularly useful for social media content.

Similarly as with image editing, a specialised creator laptop

AI is also useful for audio content creators or other creators who need to add audio to their content. One of the most common AI-powered audio tools is noise reduction. We apply such technology in many ASUS laptops.

Another useful functionality is text-to-speech. The synthesised AI voice becomes more and more natural-sounding over time, which makes a great addition to videos, or can serve as the "speaker" during online events, such as webinars. Some creators also use the speech-to-speech models to “change” the sound of their voice or train AI and build its capability to replicate their voice from text prompt in the future to speed up content creation. Artificial intelligence-powered tools can even create music!

If you were looking to have a better bang for your buck from content creation, AI can help you by translating your work into other formats. Recorded a podcast or made a video? Ask AI to turn it into a blog post as well! Wrote a blog piece? Use text-to-speech to create an audio version of it and turn it into a video! Planning to make a social media post to summarise one of the mentioned? Great! AI can help as well!

AI drives easy content distribution at scale. With its help, you can become more visible to different kinds of audiences by creating similar content in various formats. And that can often become the key to gaining popularity, which can translate into more exposure and opportunities.

You have to remember that AI is still a new technology, and in many cases, it’s still in its testing phase. These tools will be improving over time, but as of now, they’re still imprecise. AI-generated work is a great source of ideas, concepts, or a good starting point (e.g., the first draft of an article); but remember: it’s still strongly recommended that professional editors carefully review AI-generated content and fact-check all information provided by AI.

You also have to remember that many of the most popular AI models have “learned” from outdated databases, dating as far back as 2021. That means that some of the information AI will be providing might not be up to date.

There is also the matter of intellectual rights protection and credit attribution. AIs have been trained based on machine learning from content available online. Some cases of what appeared to be plagiarism have been known, with musicians recognizing their voice in trending songs they have not recorded, or graphic designers recognizing their work in AI-generated images. That's why we recommend sticking to editing functionalities rather than tasking AI with creating entire pieces from scratch. You can of course also use AI-generated work as proof of concept or as a source of inspiration.

For now, most AI tools are web-based and take advantage of external servers to process the complex calculations that are triggered every time a prompt is sent to an AI interface. However, offline AI embedded directly on laptops may soon become available. If you'd like to take advantage of such developments for content creation, you will need a strong laptop that can handle such complex tasks.

One thing to watch here is whether the laptop features a discrete GPU with cores dedicated to handling AI tasks — such as the tensor cores in the NVIDIA® GeForce RTX™ series laptop GPUs. These are available in the latest ASUS creator laptops, packed with strong components and tools tailor-made for the unique needs of content creators. Be sure to check them out using the button below!