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How to Ensure Privacy and Security on Your AI PC

Jan 06, 2025

Author: ASUS    Reading time: 6 minutes

A man in a gray suit is sitting by a stone table outdoors using ASUS Zenbook DUO.

Jan 06, 2025

Picking out a laptop that keeps your personal data safe or implementing methods that strengthen your PC’s security is important because as portable devices, laptops are more prone to data risks while holding a lot of important personal, professional, or even financial information. The newest ASUS AI PCs include many security features that help protect the important information you store on your laptop, and they also help ensure privacy. Read on to learn how new AI PCs keep your personal information secure and private.

Robust, Secure Hardware

ASUS Windows 11 AI PCs such as ASUS Zenbook S 16 (UM5606) feature Microsoft Pluton integrated directly into the CPU, enhancing data security. What makes Microsoft Pluton more secure and harder to attack than traditional Trusted Platform Modules (TPMs) is that it is an additional piece of hardware added on to the CPU, so it runs its code separately instead of running on the main CPU cores where your programs are processed. Whereas traditional TPMs run their code directly on the main CPU cores, making your data more vulnerable to attacks.

Microsoft Pluton receives regular firmware updates from Microsoft frequently, so users are protected from new and evolving threats. The R&D behind Microsoft Pluton is more extensive than it appears as Pluton has been used in Xbox since 2013 to prevent usage of pirated content. Combining the innovations of hardware and software in Microsoft Pluton, it provides comprehensive protection for Windows 11 Copilot+ PCs.

Windows Hello for Secure, Easy Login

Windows passkeys are a faster, easier, and safer way of logging in instead of using usernames and passwords because Windows passkey information stays on your device as a cryptographic key, making it difficult to hack. Instead of remembering different sets of lengthy passwords for different websites, you can swiftly log in with Windows passkeys. Windows passkeys usually involve a fingerprint, facial biometric identification, or a pin. ASUS AI laptops facilitate Windows Hello features via IR cameras for facial recognition and via sensors for fingerprint login.

AI Camera Design for Enhanced Privacy

ASUS AI Camera is an AI-powered feature on ASUS laptops designed to enhance device vigilance to your surroundings and usage status. Features such as adaptive dimming, adaptive lock, and multi-person detection help keep personal onscreen information private and are ideal for office settings or for working in public spaces such as cafes.

Adaptive dimming automatically lowers the brightness on your screen when you look away, adaptive lock locks your screen when you walk away from your laptop, and multi-person detection gives you a notice when people are sensed to be approaching you from behind. ASUS AI Camera makes your laptop smarter and more suited for usage in any scenario with its intelligent privacy features.

Online video calls appear more professional and less awkward when backgrounds are blurred precisely. In addition to fun features such as creative artistic filters, AI-powered eye contact and lighting, Windows Studio Effects provides standard blur and portrait blur for maintaining privacy during online meetings. Standard blur provides on point background blurring while portrait blur provides an effect similar to portrait mode on a camera, giving you a more professional look. These advanced new features in Windows Studio Effects are available on new Copilot+ PCs which are ready to run AI software.

Purchase Security Software

Your laptop should come with default the Microsoft Defender Antivirus app which is accessible in the “Privacy & Security” section. This feature provides basic protection against malware, ransomware, and other threats. However, if you would like to enhance data security on your device, purchasing security software such as Mcfee or Norton would be good options.

Physical Protection

Besides software protection, there are designs that manufacturers factor in laptop designs and gadgets that users can purchase to keep their information secure. Say goodbye to using paper tape for covering up your laptop camera because the new ASUS Vivobook 14 (X1407QA) and 16 (X1607QA) models both come with a webcam privacy shutters that you can open and close with just a swipe of your thumb – super handy. Other gadgets that you can buy to physically block your laptop’s I/O ports, strap in accessories, or bind your device to another object such as a table include Noble Security Locks or Kensington Locks. They work like bicycle locks with a set of customizable passwords.

Stay Smart, Stay Safe

Keeping your laptop’s security in check goes a long way for productivity, professionalism, data and financial safety, and a peace of mind. Click the button below to learn more about ASUS AI PCs.

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