ASUS Unveils Computex 2024 Booth: Ubiquitous AI. Incredible Possibilities

2024/06/06

KEY POINTS
  • Empowering generative AI: Holistic approach, from trusted infrastructure to large language models and tuning, puts ASUS at forefront of the new era of ubiquitous AI
  • Comprehensive AI ecosystem: Gen AI expertise empowers comprehensive AI-powered ASUS portfolio, from servers to consumer, business and gaming PCs
  • Create, perform and play: Latest AI-enhanced ProArt lineup, Zen series headed by ultraportable Zenbook S 16, and TUF Gaming with AI integrations to redefine gaming
  • Elevated AI power for business: All-new ExpertBook P5 has AI on tap to revolutionize work productivity, and entire NUC 2024 lineup AI-enabled for incredible possibilities
SINGAPORE, June 5, 2024 — ASUS today unveiled its booth at the prestigious Computex 2024 trade show, promising visitors an immersive journey through the expansive ASUS product portfolio. Designed to captivate and engage, the booth serves as a testament to innovation and technological prowess, while putting a particular focus on the company’s AI-powered solutions – ready for the era of Ubiquitous AI. Incredible Possibilities. as announced by ASUS Co-CEO Samson Hu during the Always Incredible press event yesterday in Taipei.

Visitors can step into the future at the ASUS booth, where they can explore cutting-edge AI server solutions, AI workstations, enterprise AI solutions, and new-era AI PCs, literally passing through the Ubiquitous AI. Incredible Possibilities. gateway to start their exploration of world that is about to change forever – all empowered by ASUS AI expertise, of course!

The journey begins with the incredible underpinning power provided by ASUS AI infrastructure and server technology, fronted by the remarkable new ASUS ESC AI POD with rack-scale NVIDIA® GB200 NVL72, the world's most potent rack solution for real-time Trillion-Parameter Inference and Training. ASUS leverages MGX-powered and Grace Hopper Supership-enabled servers for maximum throughput for all Gen-AI tasks – plus ASUS AI Foundry Service, which leverages the power of large language models to assist in the development of generative AI solutions for enterprise – sets the scene for the comprehensive, coherent and commanding ASUS AI ecosystem, ready to empower the generative AI revolution.

From this solid foundation, everything else arises – including the all-new range of ASUS AI products for productivity, creativity and play. With this in mind, venturing deeper into the booth visitors will discover the ExpertBook P5, a new-era AI PC for work and a premier model within the new Expert P series that's tailored for modern professionals, such as entrepreneurs, prosumers, and home office users. The NVIDIA® AI area offers a look at groundbreaking AI developments. Creators and artists will find the ProArt Experience Zone showcasing the latest ProArt innovations, including the ProArt P16 laptop, ProArt PX13 convertible, ProArt PZ13 detachable laptop, and impressive displays like the ProArt Display 5K PA27JCV and 32-inch ProArt Display 8K PA32KCX.

In the Zen Experience Zone, visitors can immerse themselves in serenity. Featured products include the Zenbook S16, Zenbook DUO, and Zenfone 11 Ultra, elevating the digital lifestyle. The latest server, healthcare, and enterprise solutions are also on display, tailored to modern business needs. Dedicated areas for TUF, Vivobook, NUC, and commercial solutions showcase ASUS's diverse offerings. In the Smart Healthcare solutions area, innovation meets compassion with new smart screen solutions and a demo of the AirVision M1 wearable display introduced at this year’s CES.

As an added highlight, consumers can learn more about several of the company’s latest software solutions such as StoryCube, which will be available on ASUS AI PCs; MuseTree for its ProArt lineup; and xBrain, a cloud-based AI assistant revolutionizing ASUS Cloud Services. Visitors can witness the integration of AI capabilities into ASUS NUCs, commercial PCs, smartphones, and wearables, marking a monumental leap in consumer technology.

The strong commitment to AI in personal computing can also be seen by ASUS collaborating with NVIDIA to introduce an AI zone to its booth. This zone showcases next-level AI performance on GeForce RTX™ systems through four live demos. Attendees can experience cutting-edge features such as full ray tracing and DLSS3.5 with Ray Reconstruction for enhanced gaming, and the ChatRTX demo, enabling contextual answers from large language models connected to documents and photos. Additionally, NVIDIA Avatar Cloud Engine (ACE) brings digital humans to life with generative AI in an interactive technology demo. In another interactive demo, visitors can take selfies and have them transform into superheroes via the Comfy UI. These demonstrations highlight the transformative potential of AI in reshaping user experiences and enhancing personal computing.

Visitors attending Computex are warmly invited to immerse themselves in the ASUS experience at our booth and embark on an exhilarating journey of discovery, innovation, and limitless possibilities. The booth will be open for the public during the whole of Computex, at Nangang Exhibition Center, from June 4 to June 7, 2024, 9:30 a.m. to 5:30 p.m.

SMART SOLUTIONS FOR THE ERA OF AI COMPUTING

ASUS Data Center Solutions: Leading the ubiquitous AI revolution
One of the highlights at the booth this year is the ASUS Data Center Solutions. ASUS Data Center Solutions are central to its Ubiquitous AI. Incredible Possibilities. strategy. In the server market, the ASUS Data Center Solutions unit provides a full range of solutions, from single-socket servers to full racks, integrated with in-house developed AI software and platforms. ASUS recently launched AI server solutions powered by NVIDIA GB200, B100, B200, and GH200, including the ASUS ESC AI POD with rack-scale NVIDIA GB200 NVL72, the powerful rack solution for real-time Trillion-Parameter Inference and Training. And the ASUS NVIDIA MGX™ and HGX™ systems deliver maximum throughput for GenAI tasks. Outshining competitors, ASUS is specialized in crafting tailored data center solutions – going beyond the ordinary to provide top-notch hardware and delivering comprehensive software solutions tailored to enterprise needs. ASUS is committed to delivering end-to-end solutions and software services, spanning hybrid servers to edge-computing deployments. ASUS has set over 1,772 world records in SPEC CPU benchmarks and achieved 140 top records in MLPerf, demonstrating a holistic approach to AI solutions and ensuring client success in AI endeavors. ASUS also used the occasion, and announced three new ExpertCenter models at Computex, the Pro ET900A X9 Workstation, the Pro ET700I W7 Workstation, and the Pro ER100A B6 Server, all of which were designed for professional use with enhanced flexibility and efficiency.

The Pro ET900A X9 Workstation, powered by AMD Ryzen™ Threadripper™ PRO 7000 Series processors and the AMD WRX90 chipset, supports multi-GPU configurations and features seven PCIe 5.0 x16 slots for expandable performance. It includes Intel® X710-AT2 dual 10 Gbps Ethernet for low-latency connectivity, making it ideal for modeling, simulation, and rendering.

The Pro ET700I W7 Workstation is equipped with Intel Xeon® W-3400/W-2400 processors and DDR5 ECC memory, supporting up to two NVIDIA Quadro RTX™ dual-slot graphics cards for reliable content creation and computational tasks.

The third hero product is the Pro ER100A B6 Server, a 1U rackmount server with AMD EPYC 4000 Series processors. Due to its compact size, it can be easily deployed in the Internet Data Centers (IDCs) of small and medium-sized businesses (SMBs). All three models feature ASUS Control Center Express software for centralized IT management, enhancing productivity through real-time monitoring and data protection.

Next-Gen healthcare: ASUS introduces advanced AI features for ultrasound and wearables
ASUS offers innovative smart solutions across various domains, including healthcare. The ASUS xHIS Next-Gen healthcare information platform and EndoAim AI Endoscopy Solution enhance ecosystem coordination and workflow efficiency among medical professionals. The ASUS xHIS Digital Health Platform transforms healthcare integration by creating a new ecosystem for all stakeholders in healthcare. It is a comprehensive technology solution that enhances data model transformation, service modularization, and external interoperability. It is with technologies like this, that ASUS leads in healthcare technology with AI features for Smart Health solutions like ASUS Ultrasound and VivoWatch.

Building on previous successes, ASUS is set to release three new AI features for ultrasound later this year: Vessel AI for automatic vessel detection, Body Composition AI for estimating body fat and muscle composition, and the ASUS Ultrasound AI platform for coding-free image analysis and training. These advancements integrate functionalities of larger ultrasound machines into the ASUS Handheld Ultrasound, meeting clinical demands for multifunctional, convenient, and precise scanning.

For wearable technology, ASUS is enhancing VivoWatch with an AI coaching platform that uses machine learning to provide personalized health and exercise recommendations based on user data. This feature transforms health data into actionable insights, effectively acting as an 'AI health coach.'

Visitors to Computex can experience these technologies firsthand in the AI section of the ASUS booth, where ASUS Ultrasound and VivoWatch will be showcased.

INCREDIBLE AI BROUGHT TO LAPTOPS

ProArt: Create Smarter, Create Faster, Create Everywhere
The ASUS ProArt series empowers creators to immortalize life's moments, with lightweight, durable laptops. This year, ASUS introduces the brand new ProArt lineup: the ProArt P16, PX13 convertible, and PZ13 detachable laptops. The P16 and the PX13 feature AMD Ryzen AI processors and NVIDIA GeForce RTX 40 Series laptop GPUs, providing over 300 TOPS of AI processing power for demanding tasks. Despite their high performance, they remain slim, lightweight, and military-grade durable, ideal for creators on the go. The ProArt Creator Hub and other AI-driven features such as the new AI-driven StoryCube and MuseTree software enhance the creative experience.

ProArt P16, with its AMD Ryzen AI 9 processor and NVIDIA GeForce RTX 4070 GPU, offers exceptional performance in a 1.8 kg Nano Black clamshell chassis. It features a 4K ASUS Lumina OLED display and an ASUS Dialpad, making it a powerhouse for creative professionals. The laptop includes a full range of I/O ports and an extra-large touchpad, enhancing productivity.

The ProArt PX13 convertible laptop adapts to various modes — laptop, tent, stand, or tablet — with full stylus support. It boasts a 3K ASUS Lumina OLED touchscreen, AMD Ryzen AI processor with up to a NVIDIA GeForce GTX 4070 Laptop GPU, and ASUS DialPad for intuitive control. Weighing 1.38 kg and measuring 15.8 mm in profile, it offers military-grade toughness and a long-lasting 73 Wh battery, perfect for portable take-anywhere creativity.

The ultracompact ProArt PZ13 detachable laptop offers unparalleled portability and performance. Weighing just 0.85 kg, it features a 3K ASUS Lumina OLED screen and can function as a tablet or laptop with its detachable full-size keyboard. Powered by a Snapdragon® processor from Qualcomm®, it meets US MIL-STD-810H military standards for durability and is IP52-rated for water and dust resistance, ensuring reliability in even the toughest conditions. With a 70 Wh battery, the PZ13 guarantees lasting performance on the go.

Visitors to Computex can experience these cutting-edge ProArt devices firsthand at the ASUS booth.

ASUS Zenbook S 16: The next level AI ultraportable premium laptop
Zenbook S 16 (UM5606WA) features a sleek, lightweight design, measuring just 1.1 cm thin and weighing 1.5 kg. Its all-metal chassis uses the innovative Ceraluminum™ hybrid ceramic material for the outer lid, and there's a CNC-machined keyboard area, ensuring durability and elegance. Available in Scandinavian White and Zumaia Gray, it redefines ultraportable computing.

Powered by an AMD Ryzen AI processor with 50 TOPs, Zenbook S 16 enhances productivity with a dedicated Copilot key and a thin vapor chamber for quiet cooling, boosting performance up to 28 W. Its 16-inch 3K panel with a 120 Hz refresh rate, NanoEdge bezels, and a 90% screen-to-body ratio delivers stunning visuals, complemented by a six-speaker sound system.

Advanced privacy features include Windows passkeys, a Microsoft Pluton security processor, and an IR camera for face login. The FHD AiSense IR camera supports AI effects, while Dolby Atmos provides multi-dimensional sound. A 40% larger touchpad with smart gestures enhances the user experience. The 78 Wh battery ensures extended usage, and a full array of I/O ports, including two USB4 Type-C®, USB 3.2 Type-A, HDMI®, an audio jack, and an SD card reader, enables seamless multitasking.

Zenbook S 16 also offers up to 2 TB PCIe® 4.0 x4 SSD and up to 32 GB LPDDR5x RAM for lightning-fast responsiveness. ASUS also announced that it will launch a new Zenbook S 14 model in the second half of 2024.

ASUS Vivobook: Portable AI PCs ready for the future
The ASUS Vivobook series is renowned for combining AI-powered performance with portability and user-centric design for unparalleled on-the-go experiences.

ASUS Vivobook S 15 (S5507), the company's first Copilot+ PC, was recently unveiled at a dedicated launch event. It features a 15.6-inch 3K 120 Hz ASUS Lumina OLED display and immersive audio in a sleek, all-metal body that is 1.47 cm thick and weighs 1.42 kg. It offers up to 17 hours of battery life and includes an ultra-large smart gesture touchpad, WiFi 7, and a single-zone RGB keyboard with a dedicated Copilot key for instant AI assistance.

Other models in the series, such as the ASUS Vivobook S 14 (M5406), S 15 (M5506), and S 16 (M5606), have been redesigned for 2024 to be slimmer and lighter. These models feature all-metal chassis, starting at 1.39 cm thick and 1.3 kg. They are powered by the latest AMD Ryzen AI processors with 50 TOPS, AMD Radeon graphics, up to 32 GB LPDDR5X memory, and up to a 1 TB PCIe® 4.0 SSD. The ASUS IceCool cooling system with enhanced heat pipes, IceBlade fans, and air vents ensures efficient thermal management, maintaining a maximum TDP of 45 W in a slim form factor.

ExpertBook P5: the first next-era AI PC from ASUS designed for work
The ASUS Commercial AI PC Portfolio enhances productivity and efficiency for businesses across industries. ASUS continually upgrades its commercial ecosystem, integrating cutting-edge hardware and software for a seamless working experience.

With ExpertBook P5 (P5405), a premier model within the new Expert P series tailored for entrepreneurs, prosumers, and home offices, ASUS introduces features like conversational AI, semantic search, and AI Voiceprint for noise cancelation and content creation.

Powered by Intel Core™ Ultra processors (codenamed ‘Lunar Lake’), the ExpertBook P5 delivers exceptional performance with 45+ TOPS NPU, enhancing productivity, collaboration, and content creation. The laptop prioritizes durability, security, and affordability, with features like Windows 11 Secured-core PC and commercial-grade BIOS security. Complemented by a robust service package, including a 3-year warranty and on-site service, ASUS ensures uninterrupted operation. The aluminum body is a precision-crafted yet robust design, which seamlessly blends elegance and high performance. It establishes itself as more than just a tool — it's a style statement enhancing professional presence in every setting. Its sleek design is highlighted by a 14-inch 16:10 2.5K display, enhanced cooling performance ensures durability, while military-grade toughness meets modern workplace demands. More details about ExpertBook P5 will be available in Q3.

DISPLAY INNOVATION AT ITS FINEST

ASUS ProArt Display 5K PA27JCV: Redefining your 5K dream
The ProArt Display 5K PA27JCV is a 27-inch 5K High-PPI Professional Monitor, featuring a stunning 5120 x 2880 resolution and 218 high-PPI display for unparalleled clarity and color accuracy. With 99% DCI-P3 and 100% sRGB wide color gamut, it ensures true-to-life color reproduction. It features LuxPixel Technology that includes an Anti-Glare and Low Reflection (AGLR) coating for a paper-like screen effect. Unlike a traditional matte finish, which can soften the image, it provides exceptional pixel color fidelity and sharp details for extended creative session. Calman Verified and factory calibrated for Delta E 2 color accuracy, it's trusted for precise color grading.

Extensive connectivity options, including DisplayPort™ over USB-C with 96 W Power Delivery, DisplayPort, HDMI, and a USB hub, ensure seamless integration into any workflow. ASUS LightSync solutions, such as Ambient Light Sensor and Backlight Sensor, maintain exceptional color accuracy over time and in varying environments. Ergonomic design options for tilt, swivel, pivot, and height adjustments set a new standard for professional displays.

ASUS ProArt Display 8K PA32KCX: The World’s first 8K mini-LED professional monitor
As the world's first 8K mini-LED professional monitor, the ProArt Display PA32KCX sets a new standard. This 32-inch wonder has an 8K resolution (7680 x 4320) and a Delta E value under one for unmatched color accuracy. Colors are incredibly rich and saturated, covering 97% of the cinema-grade DCI-P3 gamut. With a peak brightness of 1200 nits and sustained brightness of 1000 nits, it delivers stunning visuals.

One of the standout features of the PA32KCX is its LuxPixel™ Technology, which includes Anti-Glare and Low-Reflection capabilities, providing sharper detail and more comfortable viewing. The monitor also includes a built-in motorized flip colorimeter for auto and self-calibration, ensuring lasting accuracy over time without the need for external tools. This is complemented by its true 10-bit color depth, enabling the display of HDR content with deep blacks and precise highlights, supporting multiple HDR formats such as HDR-10 and HLG.

In terms of connectivity, the PA32KCX is well-equipped with dual Thunderbolt™ 4 ports offering up to 96W Power Delivery, HDMI 2.1, DisplayPort 2.1, and a built-in USB hub, catering to a wide range of professional needs. This combination of groundbreaking technology and versatile connectivity makes the ProArt Display PA32KCX a top choice for those seeking the best in visual performance.

By purchasing the ASUS ProArt series, users can receive a free three-month trial of Adobe® Creative Cloud® to experience the latest AI-powered applications, providing an enhanced visual experience with ProArt Display's professional color accuracy. This allows creators to inspire creativity and enjoy a smooth and exciting creative experience.

Experience display innovation: ASUS debuts display solutions at Computex
Visitors can also experience the innovative ASUS ZenScreen Duo OLED (MQ149CD) and the ASUS ZenScreen Smart (MS27UC), which enhance productivity and entertainment.

The ZenScreen Duo OLED MQ149CD features a 14-inch 16:10 FHD Dual OLED Display, which can fold out to 21 inches for increased productivity. Its 360° foldable hinge and fold-up stand support landscape and portrait mode, while versatile connectivity options ensure seamless device integration. Weighing only 700 g, it's perfect for on-the-go productivity.

The ZenScreen Smart MS27UC is a 27-inch UHD IPS monitor and the world's first smart Monitor with Google TV, offering entertainment without a PC. It supports wireless display, features built-in 5 W Harman Kardon speakers, and offers multi-platform live streaming. With HDMI® 2.0, DisplayPort 1.4, USB Type-C (PD 90 W), USB Hub ports, dual-band WiFi, and Bluetooth® 5.0, it provides versatile connectivity and access to thousands of apps via the Google Play Store.

ASUS TUF GAMING LAPTOPS BRING AI INTO MILITARY-GRADE GAMING SOLUTIONS

TUF Gaming A16: Power meets durability, for the best gaming experience
The TUF Gaming A16 (FA608) is a high-performance gaming laptop designed for durability and power. Featuring the latest-gen AMD Ryzen 9 processor and options for GeForce RTX™ 4070, 4060, or 4050 Laptop GPUs with 140 W maximum TGP, it ensures smooth gameplay and multitasking. Its 16-inch 16:10 165 Hz 2.5K display with 400 nits brightness provides stunning visuals. With up to LPDDR5X 7500 MHz on-board RAM and PCIe 4.0 SSD storage options up to 2 TB, it offers lightning-fast responsiveness and ample storage. Equipped with a robust thermal solution, including a full-width heatsink and vents, and two 2nd Gen Arc Flow fans, it stays cool under pressure. Other features include a 1080p FHD camera, USB4 ports, a 90 Wh battery, and a lightweight design weighing just 2.2 kg, making it the ultimate gaming companion for on-the-go enthusiasts.

TUF Gaming A14: Experience true power and portability
The TUF Gaming A14 (FA401) gaming laptop offers unparalleled gaming performance in a lightweight and thin 14-inch form factor, measuring just 16.9 mm thick and weighing 1.46 kg. Equipped with top-tier AMD CPUs and NVIDIA GeForce RTX 4060 or 4050 GPUs with 100 W max TGP, it delivers stunning visuals and seamless performance. The 14-inch 2.5K IPS-level display features a 165 Hz refresh rate and anti-glare technology for optimal viewing in all lighting conditions. With up to 32 GB of LPDD5X-7500 memory and two M.2 2280 SSD slots, multitasking is effortless, and storage limitations are eliminated. Enjoy crystal-clear audio with Dolby Atmos and AI noise-cancelation technology, along with a 1080P FHD IR camera with Windows Hello support for secure login. With a lightweight design, robust battery life, and advanced connectivity features such as WiFi 6E, the TUF A14 is the perfect choice for gamers seeking performance and portability.

INTRODUCING AI NUC: REDEFINING VERSATILITY AND INNOVATION

NUC 14 Performance: AI-capabilities for the enterprise of the future
The ASUS NUC brand signifies a commitment to technological excellence, redefining performance and user experience through innovative design. ASUS 2024 AI NUC proudly presents a comprehensive range of AI-enabled NUC products, including NUC 14 Pro, NUC 14 Pro+, ROG NUC, and the recently launched NUC 14 Performance. These cutting-edge small form factor and mini-PC solutions cater to a wide range of users, from general consumers to high-end prosumers, gamers, and even industrial applications. With advanced AI capabilities, the entire ASUS AI NUC series fulfills the diverse needs of users, making it the go-to choice for AI applications.

This is where the latest addition to the ASUS NUC lineup, the NUC 14 Performance, comes into play. It is a compact and intelligent mini-PC kit, that sets a new standard for performance and user experience, building upon the solid foundation inherited from Intel NUC. Powered by Intel Core Ultra 9/7 processors and NVIDIA GeForce RTX 4070 or 4060 graphics, the NUC 14 Performance excels in productivity and connectivity. It offers unmatched customization options for new AI business developers, including content creators, and professionals, making it the ultimate choice in compact computing.

ASUS IOT EDGE AI SOLUTIONS POWERED BY NVIDIA

At the ASUS booth, ASUS IoT is showcasing the PE2100N and PE1101N series featuring edge AI systems powered by NVIDIA AGX Orin and Jetson Orin NX/Nano respectively. With up to 275 TOPS of AI performance, these systems cater to various industrial demands like machine vision and intelligent video-analytics, processing data at the edge for faster speeds, enhanced security, and cost savings compared to traditional cloud methods.
The PE2100N series, optimized for AI inferencing with NVIDIA Jetson AGX Orin, offers SWaP-optimized designs, enduring harsh temperatures, and comprehensive I/O options for industrial applications. Meanwhile, the compact PE1101N series, powered by Jetson Orin NX/Nano, is ideal for space-constrained environments, featuring extensive I/O ports and wireless connectivity for seamless cloud integration. Backed by ASUS IoT's extensive R&D and supply chain, customers can trust in long-term product supply and technical support, ensuring reliable performance well into the future.

NEXT-LEVEL CONNECTIVITY FOR PROFESSIONALS

ASUS merges peripherals seamlessly into its lineup, reflecting a commitment to innovation and user-centric design. Grounded in Design Thinking, ASUS prioritizes innovation to enhance daily tasks and elevate user experiences.

ASUS Master Thunderbolt™ 5 Dock DC510: Redefining connectivity in the most intelligent way, Catering to professionals with cutting-edge technology the ASUS Master Thunderbolt 5 Dock DC510 boasts Thunderbolt 5 connectivity for lightning-fast data transfer speeds of up to 80 Gbps, doubling the performance of its predecessor. Equipped to support dual 8K and triple 4K display configurations, it offers unparalleled versatility for creators and gamers. Its M.2 NVMe SSD slot with PCIe 4.0 support ensures blazing-fast storage performance, while a sleek magnetic design simplifies SSD installation.

The Thunderbolt 5 Dock prioritizes efficiency with faster data transfer and charging speeds, supporting up to 2.5 Gbps Ethernet for seamless networking. With pass-through power delivery of up to 140 W, it provides ample power for laptops while maintaining a sleek and professional design aesthetic with its aluminum chassis and the atmospheric light bars at the edges, making it the perfect addition to any workspace.

NEW AMD NEXT GEN X870 MOTHERBOARD AND AIO COOLER SOLUTIONS MADE BY ASUS

At the ASUS booth, ASUS will showcase a concept demo of the new AMD Next Gen X870 Motherboard, designed to support the next generation of AMD Ryzen Desktop Processors. With CPU and memory overclocking readiness and support for multi-GPU configurations, users can expect high-performance computing. The motherboard features PCIe 5.0 x16 support for ultrafast data transfer rates, 2.5 Gbps LAN, multi-M.2 slots, and USB Type-C ports for seamless connectivity. USB4 support ensures versatile compatibility with various devices, offering enthusiasts and professionals a glimpse into the future of computing.

Expanding its ProArt portfolio, ASUS also introduces the ProArt LC 360 AIO Cooler, combining elegant design with powerful cooling. With an illuminated meter for real-time monitoring, an advanced three-phase motor for quiet operation, and the Alphacool 3000 rpm Apex Stealth Metal Power Matte Black fan for efficient cooling, content creators will appreciate its performance. Additionally, ASUS presents the Prime LC series AIO Coolers, available in both ARGB and LCD versions. The Prime LC 360 ARGB and the Prime LC 240 ARGB feature a cold plate, changeable infinity mirror-style lens, and integrated ARGB fans, while the Prime LC 360 ARGB LCD offers real-time monitoring, daisy-chainable fans, and a robust motor-equipped Asetek pump for optimal cooling performance, catering to both content creation and gaming needs.

ASUS NETWORKING INNOVATIONS: WIFI 7 AND AI-ENHANCED CONNECTIVITY

As ASUS continues to innovate in networking, meeting the evolving needs of smart homes and gaming, the company's routers have become a keystone of its product portfolio. At the booth, visitors can glance at various networking solutions, with three hero products being in the spotlight this year.

The ZenWiFi BT10 merges WiFi 7 with award-winning mesh capabilities, offering speeds up to 18 Gbps and coverage up to 560 m . It features Tri-band Multi-Link and AiMesh for seamless connectivity, eliminating dead zones with ten high-power modules and eight internal antennas, while dual 10Gbps Ethernet ports enhance wired gaming and 4K HDR streaming. The Smart Home Master Network supports up to three customizable SSIDs, enhancing security and management for IoT devices, parental controls, and VPN services. Subscription-free AiProtection Pro, powered by Trend Micro, ensures comprehensive network security and VPN support. At the same time, ASUS also introduced ASUS ZenWiFi BD4 dual-band WiFi 7 mesh routers, boasting dual-band Multi-Link for up to 3600 Mbps speeds and up to 560 m coverage. It also supports Smart Home Master for advanced network setup to fully take control of smart home scenarios.

For users looking for a future-ready WiFi 7 router, the RT-BE88U, is a networking powerhouse, delivering wireless speeds up to 7200 Mbps. With Dual-band Multi-Link Operation (MLO), traffic can be intelligently managed, and bandwidth can be aggregated across both the 2.4 GHz and 5 GHz bands, reducing congestion and maximizing throughput. Compared to WiFi 6, 4K-QAM can improve data transmission rates by up to 20%, meaning faster downloads, smoother streaming, and quicker uploads. In addition, dual 10 Gbps ports with 10 Gigabit SFP+, four 2.5 Gbps ports, and four Gigabit ports combine for up to 34 Gbps WAN and LAN capacity, powered by a quad-core 2.6 GHz CPU that delivers 30% faster performance. AI WAN detection and versatile configurations ensure constant connectivity, with a USB port for 4G LTE and 5G mobile tethering. Guest Network Pro supports up to five SSIDs, offering seamless VPN connections, specialized networks for IoT devices, and dedicated spaces for kids. AiMesh provides seamless whole-home networking, while AiProtection Pro ensures top-tier security.

Lastly, ASUS also showcases a new gaming router from the TUF Gaming family. The TUF Gaming BE3600 is designed for gamers, offering versatile WAN options, including AI WAN detection and 4G LTE and 5G Mobile Tethering. Guest Network Pro facilitates easy IoT setup, VPN connections, and parental controls. A dedicated gaming port and adaptive QoS optimize gaming performance. Built for durability, it features AiProtection Pro for security and supports seamless connectivity through AiMesh.

Aside from these three powerful networking solutions ASUS also showcased a range of other products, such as the RT-BE92U and RT-BE58U, as well as ASUS ZenWiFi BD4 dual-band WiFi 7 mesh routers.