ZenFone 4 (ZE554KL)

Asus Philippines' LGBT-themed online video ads for the Asus ZenFone 4 Selfie weren't only unique but also brave. The campaign effectively showed the value of taking selfies and wefies with friends to help recover from heartbreak all while delivering a message of love and acceptance. Refreshing... and incredible!

With the ZenFone 4 being fast, solid and a very capable camera shooter the only thing left is the price. At Php28,995, it might be a shocker that this phone is priced high but considering the ample storage and 6GB RAM configuration is forgivable. The ZenFone 4 might be compared with the similarly priced flagships near the 30,000 price range, it still has some tricks into its sleeves that you can’t ignore. For us, the price is acceptable if you know the advantage of a 6GB RAM smartphone with proper camera controls. But others might ignore this factor and simply compare via price with other brands, something ASUS should consider to focus on.

Editors Pick

Although technically is a mid-range, Zenfone 4 is currently the most advanced ASUS device in Brazil.