Reimagine Work with AI: ASUS ExpertBook P Series Launches at IFA 2024

Leading with Intel Core Ultra, ExpertBook P5 sets new standards in AI-driven productivity, complemented by the adaptable P1 and P3 for diverse professional needs

STOCKHOLM, Sweden, September 4, 2024 — ASUS today announced ExpertBook P5 (P5405), a groundbreaking Copilot+ PC designed to empower modern professionals. Powered by the latest Intel® Core™ Ultra processor (Series 2) with up to 47 NPU TOPS, delivering an up to 3X AI performance boost over the prior generation and featuring ASUS AI ExpertMeet, this AI-driven powerhouse streamlines workflows and enhances collaboration. Its sleek, durable aluminum chassis houses a stunning 2.5K 144 Hz display, delivering exceptional visuals. With a 1.29 kg feather-light design, robust security features, and a focus on sustainability, ExpertBook P5 is the perfect companion for on-the-go professionals seeking peak performance and efficiency, delivering exceptional battery life, capable of providing up to 28 hours of video playback or 20 hours of office productivity.

The future of work

Crafted with meticulous attention to detail, ExpertBook P5 boasts a premium aluminum design that seamlessly blends aesthetics and ergonomics. Despite its lightweight construction, at just 1.29 kg, P5 offers exceptional durability – meeting the exacting US MIL-STD 810H military standard. Its thoughtfully designed workspace, featuring conveniently placed function keys and a spacious mouse area, optimizes productivity and comfort during video conferences and multitasking. Engineered with the ASUS ExpertCool thermal structure, a newly-enhanced cooling design, the ExpertBook P5 ensures consistent, optimal cooling whether the lid is open or closed, guaranteeing peak performance even during extended usage. It is a productivity powerhouse designed to elevate professional performance, empowering users to achieve their full potential.

ExpertBook P5 exemplifies the ASUS dedication to environmental stewardship by integrating eco-friendly practices prominently. The chassis and construction uses 21.72% PCR (post-consumer recycled) materials and 25.23% PIR (Post-industrial recycled) material. ExpertBook P5 not only reduces environmental impact but also pioneers the use of recycled magnets in ASUS commercial laptops, enhancing metal circularity. The model achieves a significant 25% increase in circularity over previous ExpertBook models, leveraging Circular Transition Indicators (CTI) to assess and improve sustainability. This effort is a key part of the comprehensive ASUS strategy aimed at minimizing resource waste, incorporating recycled materials, and adopting modular designs to enhance the sustainability of the product lifecycle.

Experience the power of AI in meetings

ASUS ExpertBook P5 benefits from the all-new ASUS AI ExpertMeet, an on-device AI assistant that transforms meetings into productive and engaging experiences, leverages advanced AI capabilities to enhance audio, video, and collaboration features, ensuring seamless communication and capturing every important detail.

AI ExpertMeet offers a comprehensive suite of AI-powered features to elevate every meeting experience. AI Meeting Minutes accurately captures and transcribe meetings, generating detailed summaries and identifying key points from multiple speakers. The AI Translated Subtitles feature provides translations, ensuring seamless communication across languages. Additionally, the Watermark function allows video calls to be personalized with customizable business card information and screen watermarks for added security and professionalism. All powered by on-device intelligence, personal data remains secure, allowing users to focus on ideas without privacy concerns – empower teams with the latest AI technology and unlocking the full potential of virtual collaborations.

ASUS ExpertGuardian: the ultimate guardian for confidential data

In the current digital era, where cybersecurity threats are increasingly sophisticated, ASUS has meticulously engineered the ExpertBook P5 to offer unparalleled, multilayered security right down to the BIOS level. This comprehensive approach ensures every component and interaction within the system is safeguarded against diverse threats, setting new benchmarks for business computing security.

The security architecture of the ExpertBook P5 is robust, enveloping every aspect of the device's operation. The ExpertBook P5 integrates robust BIOS-level protections, which are crucial for defending against low-level attacks aimed at a computer’s firmware, coupled with Windows 11 Secured-core PC technologies, the ExpertBook P5 creates a fortified defense against software vulnerabilities. Features such as Secure Boot and a discrete Trusted Platform Module (TPM) shield the system against unauthorized firmware and software interventions, offering a vital security layer from the moment the device is powered on. These BIOS protections are compliant with NIST SP 800-155, meeting its stringent guidelines for firmware security and the mitigation of firmware vulnerabilities. Additionally, ExpertBook P5 offers an optional SafeGuard Backup tool, which can securely back up your important data with encrypted protection, further enhancing data security. ExpertBook P5 is thus an essential tool for any professional prioritizing data security in the high-stakes global setting.

ExpertBook P Series – Introducing ExpertBook P3 and P1

For those valuing cost-effective performance, ExpertBook P3 (P3405/P3605) is the ideal choice. Available with either 14-inch or 16-inch displays, this model combines high performance with ASUS AI enhancements, making it perfect for information workers who need reliable technology during regular office hours. Its thin, light, full-metal design ensures that both mobility and durability are not compromised. Completing the series, ExpertBook P1 (P1403/P1503) is designed for administrators and budget-conscious professionals who require essential computing services without compromise. Available in 14-inch or 15-inch FHD options, ExpertBook P1 blends effective performance with everyday functionality, housed in a practical, plastic design that delivers where it counts. ASUS continues to redefine how professionals interact with their technology, delivering solutions that are not only about meeting user needs, but also anticipating them. Whether for high-powered business travels, day-to-day office work, or essential daily tasks, the ExpertBook P series stands ready to enhance productivity, streamline workflows, and secure professional pursuits across all levels of business. Available in Q4 (P1) and in Q1 2025 (P3).

Pricing and availability

ExpertBook P5 is available for pre-order today. Available at local resellers week 41.

Model name and SKU	Specifications	MSRP incl. VAT	MSRP excl. VAT
ExpertBook P5 (P5405CSA-NZ0119X)	Intel® Core™ Ultra 7 processor (Series 2), 32 GB RAM, 1 TB PCIE SSD	20 119 NOK	16 099 NOK
ExpertBook P5 (P5405CSA-NZ0118X)	Intel® Core™ Ultra 5 processor (Series 2), 16 GB RAM, 512 GB PCIE SSD	15 869 NOK	12 699 NOK

See technical specifications and read more about ExpertBook P5 on the product website.