ASUS Unveils the Mighty New Zenfone 10

Mighty On Hand: Compact size is no longer a barrier to performance

STOCKHOLM, Sweden, June 29, 2023 — ASUS today announced the mighty new Zenfone 10, the latest generation of this iconic hand-sized 5.9" smartphone that redefines expectations for compact smartphones.

Zenfone 10 heralds a new era where compact means powerful, and small is the new big. It's powered by the flagship Snapdragon® 8 Gen 2 Mobile Platform, along with the latest LPDDR5X memory and UFS 4.0 ROM technologies for the ultimate performance. But amazingly, battery life has been increased by almost 13%,[i]with no change in battery capacity. Convenient Qi-compatible wireless charging has also been added[ii].

The advanced 144 Hz[iii]AMOLED display on Zenfone 10 delivers ultravivid colors in any conditions, and visuals are enhanced even further in collaboration with leading visual-processing company Pixelworks®.

The camera system on Zenfone 10 has been seriously upgraded, incorporating the latest 6-Axis Hybrid Gimbal Stabilizer 2.0 and new algorithms for rock-steady videos. To usher in the next generation of mobile video, there's also a new Adaptive EIS electronic image stabilization system, along with OZO Audio-powered 3D surround-sound recording capabilities. Selfie capabilities have also been massively enhanced, with a 32 MP front camera featuring an RGBW sensor and large 1.4 μm pixels for outstanding low-light image capture.

We've also given Zenfone 10 even more intelligence, leveraging advanced AI features to elevate the user experience to new heights. From advanced UI tweaks to intelligent camera features, Zenfone 10 adapts to the user's needs and preferences, and helps make every interaction intuitive and effortless.

The stylish Zenfone 10 is available in a choice of five refreshing colors, including three new shades, and all inspired by the harmonizing colors of the cosmos. It's also built with sustainability in mind, incorporating eco-friendly bio-based polycarbonate materials[iv] and an increased proportion of recyclable packaging.

ASUS Zenfone 10 in Starry Blue

Mighty On Hand: compact and powerful

Until today, smartphone users have had to choose between compact or powerful, but the mighty Zenfone 10 changes everything.

It's designed for effortless one-handed operation, is powered by the flagship Snapdragon 8 Gen 2 Mobile Platform, and includes high-performance LPDDR5X 8533 Mbps RAM and USF 4.0 ROM technology, so users now don't need to compromise when choosing a phone that fits in the palm of their hand. And with its Snapdragon Elite Gaming™ features, Zenfone 10 offers true mobile gaming capabilities and smooth multitasking to rise to every challenge.

The advanced 144Hz AMOLED display on Zenfone 10 offers incredible Delta E 1 color accuracy and ultra-smooth scrolling, along with wide 151.9% sRGB and cinema-grade 112% DCI-P3 color gamuts for ultravivid colors in any conditions. Collaboration with leading visual-processing company Pixelworks takes the excellent visuals even further with world-beating color accuracy.

Zenfone 10 is seriously stylish too, with three new cosmos-inspired colors — Aurora Green, Eclipse Red and Comet White — joining the ever-popular Starry Blue and Midnight Black.

We love our planet, and so does Zenfone 10. Its eco-friendly bio-based polycarbonate back cover[v]reduces our use of petrochemicals and helps in our mission to minimize our carbon footprint. The packaging's more recyclable too, using recycled paper and soy-based inks.

ASUS Zenfone 10 in Aurora Green

Stability, on hand: 6-Axis Hybrid Gimbal Stabilizer 2.0

The second-generation 6-Axis Hybrid Gimbal Stabilizer 2.0 in the 50 MP rear camera keeps videos even more blur-free and shake-free, even when the camera is moving. This innovative gimbal OIS monitors Zenfone 10's every movement, in every direction, and uses that information to adjust the whole camera module in real time. It can compensate for shifts of up to +/- 3 °, so it can help smooth out even the wildest action, without optical distortion or 'ghosting'. Combined with the ultrafast autofocus technology — which focuses quickly and reacts smoothly to changes — and hardware anti-shake EIS algorithms, Zenfone 10 delivers super-smooth, professional-looking action shots, whatever the subject.

Adding to 6-Axis Hybrid Gimbal Stabilizer 2.0's superior anti-shake capabilities is its new Adaptive EIS technology. This uses the built-in gyro to detect movement, allowing dynamic adjustments to the size of the field of view to keep videos rock-steady at all times.

OZO Audio technology gives users the choice of eliminating wind noise for crystal-clear outdoor recordings, or capturing immersive, high-fidelity 3D Surround spatial audio.

The photography experience has been further improved with the ability to access the Light Trail mode and Quick Shot functions even when the phone's screen is turned off. Quick Shot is a new feature that allows users to capture a photo instantly with a double-press of the volume key.

ASUS Zenfone 10 in Comet White

Selfies, on hand: 32 MP front camera with RGBW sensor

The upgraded 32 MP front camera on Zenfone 10 now features an RGBW sensor with large 1.4 μm pixels, giving the camera exceptional low-light performance. White pixels are added to the traditional RGB pixels, improving the overall image quality when capturing images in a dim environment. The advanced night scene algorithms help to deliver night-vision-grade selfies. When taking selfies at night or indoors with Zenfone 10, the foreground subjects have a natural skin tone, clear contours, and well-defined light and shadows. The background lighting and detail is also fully preserved.

Other camera modes have also been enhanced. Portrait mode has been upgraded with more flexible zoom options, and Light Trail mode now lets users capture professional-grade photos handheld, with no need for a tripod.

ASUS Zenfone 10 in Midnight Black

Endurance, on hand: Improved battery life, security and new charging options

Using power-efficient CPU and components, we've improved Zenfone 10's battery life by up to 12.9%, even though it has the same 4300 mAh battery capacity as its predecessor.

We've also added a new 30 W HyperCharge capability for maximum charging performance, and for convenience Zenfone 10 now also supports wireless charging via any Qi-compatible wireless charger.

Zenfone 10 security is improved and will be updated with minimum 4 years of security updates

Pricing and availability

ASUS Zenfone 10 is available to pre-order now.

Availability at Elkjøp, Proshop, Power and Dustin.

Model	Recommended pricing (NOK)	Availability date
Zenfone 10 - 8 GB LPDDR5X / 128 GB UFS 4.0	9 499	August 7, 2023
*Zenfone 10 - 8 GB LPDDR5X / 256 GB UFS 4.0	9 999	July 28, 2023
*Zenfone 10 - 16 GB LPDDR5X / 512 GB UFS 4.0	10 999	July 28, 2023

*Early bird campaign with ASUS Chromebook CX1 (CX1400CKA-EK0299) included in the purchase. The campaign is valid until July 30, 2023 or while stock last.

Product website: ASUS Zenfone 10

[i] Compared to previous Zenfone 9 model, using heavy-loading benchmark. Test data provided by ASUS labs, actual performance may vary according to usage and environment.

[ii] The wireless charging technology of Zenfone 10 has a maximum power of 15W and is compatible with the Qi EPP standard. When using wireless charging on Zenfone 10, please ensure that the wireless charging has obtained Qi EPP certification, and the charger supports the QC 2.0 standard to achieve optimal charging speed. The charging speed may be influenced by various factors, such as usage during charging, battery state of health, environmental temperature, or compatibility of charging equipment. Therefore, the actual charging speed may vary and could be slower.

[iii] The 144 Hz refresh rate can be enabled in Game Genie while playing mobile games.

[iv] Bio-based polycarbonate is used for the Eclipse Red, Comet White and Aurora Green models.

[v] Bio-based polycarbonate is used for the Eclipse Red, Comet White and Aurora Green models.