ASUS Ranks as One of Fortune's 2021 World's Most Admired Companies for Sixth Year
2021/02/04
TAIPEI, Taiwan, February 2, 2021 — ASUS today announced that the company has been recognized by Fortune as one of the World’s Most Admired Companies for a sixth year, achieving a prominent ranking in the Computers category and receiving outstanding recognition for innovation, financial soundness as well as quality of products and services. “ASUS aspires to become the world’s most admired innovative leading technology enterprise,” said ASUS Chairman Jonney Shih. “We are honored to receive this prestigious accolade from Fortune for the sixth time. Being recognized as one of the World’s Most Admired Companies is validation that ASUS keeps transforming and evolving and that we relentlessly strive towards that vision.”
The survey used to determine and rank Fortune’s World’s Most Admired Companies consists of nine criteria, including investment value, quality of management and products, social responsibility, and the ability to attract talent. The strong rankings in these categories as well as other significant achievements in 2020 — including being named as the Best Laptop Brand in 2020 by Laptop Mag[1], being recognized as the Most Socially Responsible Company in Asia[2], and winning more than 50 prestigious design awards — are a testament to the confidence and admiration towards the ASUS brand and its products held by industry leaders and consumers alike.
True to the company’s In Search of Incredible brand promise, ASUS aspires to deliver incredible innovations through technology that benefit people everywhere. Recently, ASUS has made great strides in the areas of artificial intelligence, smart medicine and smart manufacturing. As the fields of AI and machine learning progress, ASUS continues to harness these advancements to deploy smart medical treatments, use big data analysis to improve the quality of medical care, and move towards personalized precision medicine. ASUS is also using AI technology to improve efficiency of manufacturing processes.
ASUS is off to a strong start in 2021, having already announced a full lineup of groundbreaking products at CES 2021 as well as winning 16 CES Innovation Awards for a wide range of products, including notebooks, displays, smartphones, motherboards, graphics cards, mini PCs and gaming accessories. The ranking as one of Fortune’s World’s Most Admired Companies is a great honor for the company early in the year and highlights the ongoing ASUS commitment to delivering incredible innovations to create the most ubiquitous, intelligent, heartfelt, and joyful smart life for everyone.
Survey methodology
Fortune collaborated with its partner Korn Ferry to conduct its annual survey. From a list of approximately 1500 candidates, the 1000 largest U.S. companies were selected based on revenue, along with non-U.S. companies in Fortune’s Global 500 database with revenues of $10 billion or greater. The highest-revenue companies in each industry were selected, totaling 670 from 30 countries. To determine the best-regarded companies in 52 industries, Korn Ferry asked executives, directors, and analysts to rate enterprises from the final list of 670 companies in their own industry on nine criteria, including investment value, quality of management, products, social responsibility and ability to attract talent. A company’s score must rank in the top half of its industry survey to be listed.
