TAIPEI, Taiwan, April 25, 2023 —ASUS today announced a remarkable achievement of 35 wins at the prestigious 2024 Red Dot Design Awards. Once again ASUS was faced with fierce competition from many distinguished companies from all around the world, which handed in thousands of submissions. All submissions were assessed by an international jury of industry experts and, as in previous years, ASUS managed to stand out among the crowd, marking another international recognition of the company’s design thinking philosophy. This philosophy is mirrored in the unique way ASUS approaches product design.
ASUS has shown remarkable performance across a diverse range of products, earning accolades spanning various categories including consumer electronics, gaming accessories, stunning displays, and business solutions. Among the solutions that stood out were devices such as the highly acclaimed ROG Ally, many of the laptops ASUS released in the past year and several pieces of hardware, displays and peripherals. Several of these products were showcased at last year’s Computex 2023, and at CES 2024 in Las Vegas earlier this year, and ASUS is expected to announce even more innovative products from across the company’s product portfolio during the upcoming Computex 2024.
Regarding the 35 Red Dot Design Awards received, Mitch Yang, the Design Director of ASUS, stated: "Winning the Red Dot Design Awards again is a significant affirmation for the ASUS team, validating that our commitment to Design Thinking is the right path. Understanding and prioritizing user perspectives, along with the integration of technological innovation and commercial viability in iterative testing, are crucial keys. In future innovative designs, we will continue to adhere to the principles of Design Thinking, putting people first, to create products that best meet users' needs."
The Red Dot Award is one of the world's leading design competitions, covering three main disciplines: Product Design, Brands & Communication Design, and Design Concept. With a respected international jury boasting over six decades of annual evaluations, the Red Dot Award rigorously assesses designs based on criteria like innovation, functionality, and longevity.