ASUS Unveils Intel-Driven Copilot+ PCs at Always Incredible Media Day for IFA 2024

2024/09/05

ASUS introduced AI-powered Zenbook, Vivobook and ExpertBook P-series laptops with Intel Core Ultra processors (Series 2) for superior performance and portability





KUALA LUMPUR, Malaysia, September 5, 2024 — ASUS today announced that it showcased its latest technological innovations at the Always Incredible Media Day for IFA 2024 in Berlin, Germany. The company highlighted its commitment to its Ubiquitous AI. Incredible Possibilities vision by unveiling a new portfolio of next-generation ASUS Copilot+ PCs. Equipped with the latest Intel® Core™ Ultra processors (Series 2), they deliver exceptional style and performance for the ultimate in AI experiences.

ASUS has harnessed the full potential of Intel® Core™ Ultra processors (Series 2) across its comprehensive lineup of laptops, each optimized for different wattage requirements and user preferences. These new ASUS AI PCs outpace the competition with superior performance, diverse form factors, and a wide price spectrum to suit various budgets and needs. With an integrated NPU delivering up to 48 TOPS, they also enable on-device AI capabilities. The new models will receive a free update to Copilot+ PC experiences1 when available.

The company’s collaboration with Intel has been key in bringing these cutting-edge devices to life. “The powerful Intel® Core™ Ultra processors at the heart of our latest Zenbook, Vivobook and ExpertBook laptops, deliver unmatched performance and enable a wide range of AI experiences,” said Rangoon Chang, ASUS Corporate Vice President, Consumer Business Unit. “With these new devices, together we are empowering users to harness the full potential of AI to enjoy smarter, more intuitive computing.”

“Together with ASUS, we’re elevating the consumer and commercial product experience. ASUS laptops that are powered by Intel® Core™ Ultra processors (Series 2) deliver unmatched performance, extended battery life, extensive security features, and cutting-edge AI capabilities. From productivity to creativity, these products deliver a new standard for user experiences across all sectors,” said Michelle Johnston Holthaus, Intel’s executive vice president and general manager, Client Computing Group.



Copilot+ PCs for an Incredible Future



During the event, ASUS introduced several innovations that herald a new era for PCs. These new devices, equipped with up to Intel® Core™ Ultra 9 processor (Series 2) delivering up to 48 NPU TOPS, will bring exclusive on-device AI capabilities to Windows 11. The Copilot+ PC experiences will be accessible through a free update once it becomes available2.

The Zenbook S 14 stood out among the key highlights. These ultra-slim and ultralight OLED laptop flawlessly combine advanced technology with elegant design, delivering both exceptional style and efficiency. The new Zenbook S series features a premium chassis made from exclusive Ceraluminum™ -- a high-tech ceramic material available in a range of nature-inspired colors. ASUS also showcased the Vivobook S 14, crafted for those who demand extraordinary performance in a sleek and lightweight design.

All the new Zenbook and Vivobook models will come with the ASUS-exclusive StoryCube application, a smart AI-powered digital asset manager leveraging the laptops’ local AI capabilities to streamline creative workflows with features like scene categorization and clip generation.

ASUS also unveiled the ExpertBook P series, which marks a significant advancement in AI PCs for entrepreneurs, prosumers, and small businesses. The flagship next-gen ExpertBook P5 delivers unmatched productivity with cutting-edge AI capabilities, featuring up to Intel® Core™ Ultra 7 processor (Series 2) with up to 48 NPU TOPS. The ASUS AI ExpertMeet tools further enhance the experience with advanced features like AI translation, AI subtitles, assisted meeting summaries, AI noise canceling, and business watermarks. The P series also includes the ExpertBook P1, offering exceptional reliability, durability, and security for diverse work environments and professional needs. For more information visit ASUS Copilot+ PCs.



Zenbook S 14: Precision crafted, performance-driven



The new Zenbook S 14 (UX5406) redefines the boundaries of ultraportable laptops, blending exquisite design with exceptional performance. This premium device is the slimmest ASUS 14-inch ultraportable, boasting a thin 1.1 cm profile and a feather-light 1.2 kg weight. Featuring an outer lid crafted from an ASUS exclusive Ceraluminum material, the Zenbook S 14 combines the warm, tactile feel of ceramic with the strength of aluminum, creating a truly exceptional and remarkably durable design. The keyboard area of the chassis is further enhanced with a geometric grille design comprising 2,715 CNC-machined cooling vents, optimizing airflow and heat dissipation for peak performance.

Despite its ultra-slim form factor, the Zenbook S 14 delivers powerful performance with its Intel® Core™ Ultra 9 processor (Series 2), achieving up to 48 NPU TOPS and offering the newest AI experiences. The sleek chassis houses a 3K 120 Hz Lumina OLED display, providing breathtaking visuals, while a four-speaker sound system delivers cinematic audio experiences. AI noise cancelation ensures crystal-clear conference calls, and the FHD AiSense IR camera supports AI effects for enhanced video interactions. To complement its exceptional performance, the Zenbook S 14 features a long-lasting 72 Wh battery, a full range of I/O ports for seamless connectivity, and advanced security features. An enlarged 16:10 touchpad, incorporating intuitive smart gestures, allows users to effortlessly adjust display brightness and audio volume.



Vivobook S 14: Maximum performance in a minimalist design



The ASUS Vivobook S 14 (S5406SA) is a sleek, 1.3 kg powerhouse designed for on-the-go productivity and entertainment, combining performance with a minimalist aesthetic in its 1.39 cm-thin, all-metal chassis. Equipped with ASUS IceCool thermal technology featuring two 97-blade IceBlade fans and two air vents, the laptop achieves a maximum TDP of 35 W, maintaining optimal performance even under demanding workloads.

Powered by up to Intel® Core™ Ultra 7 processor (Series 2) with an AI engine of up to 47 NPU TOPS, the Vivobook S 14 excels in efficiently running AI applications. A dedicated Copilot key provides quick AI assistance to optimize workflow, while a 75 Wh battery offers up to 27 hours3 of unplugged use ensuring all-day productivity.

The laptop’s ergonomic design includes a stylish ASUS ErgoSense keyboard with customizable single-zone RGB backlighting and an ultra-large ErgoSense touchpad for enhanced comfort and control. Combined with ultrafast WiFi 7 connectivity, a wide array of I/O ports, a 16:10 3K 120 Hz display, and a Harman Kardon-certified Dolby Atmos® audio system, the Vivobook S 14 is the ideal companion for dynamic users seeking a powerful and reliable device.



ExpertBook P series: AI-driven work evolution



ASUS also unveiled its innovative ExpertBook P Series, marking a significant advancement in AI-powered computing for entrepreneurs, prosumers, and small businesses. The flagship ExpertBook P5 (P5405) leads the lineup, featuring cutting-edge Intel® Core™ Ultra processors (Series 2) and integrating ASUS AI ExpertMeet tools for an unparalleled AI-enhanced work experience. These tools revolutionize online meetings with advanced features such as AI transcript, AI translation, AI subtitles, assisted meeting summaries, AI camera, AI noise canceling, and business watermarks.

Leveraging Intel’s latest processor, which boasts up to 47 NPU TOPS and up to 120 total platform TOPS of performance, the ExpertBook P5 is optimized for running AI applications. It also offers exceptional battery life, capable of providing up to 28 hours of video playback or 20 hours of office productivity. The series includes the ExpertBook P1 (P1403/P1503) as well, delivering reliable performance and durability for small businesses and professionals with lower total cost of ownership.

The ExpertBook P Series provides multilayered security extending to the BIOS level, including advanced features like Secure Boot and a discrete Trusted Platform Module (TPM) to guard against unauthorized interventions at startup. It also offers an optional SafeGuard Backup tool, which securely backs up important data with encrypted protection. ASUS has partnered with McAfee to pre-install McAfee+ Premium Individual Unlimited on all ExpertBook P Series laptops, free for one year globally starting September 2024.

The ExpertBook P series seamlessly merges sleek aesthetics with robust functionality - without compromising on power. It embodies ASUS’s commitment to sustainability by prominently integrating eco-friendly practices. In particular, the ExpertBook P5 utilizes industrial recycled aluminum alloy and post-consumer recycled steel, minimizing environmental impact while pioneering the use of recycled magnets in ASUS commercial laptops.



AVAILABILITY & PRICING



The ASUS Zenbook S 14 (UX5406), Vivobook S 14 (S5406SA) and ASUS ExpertBook P Series are set to arrive in Malaysia soon. Stay tuned for more information regarding these Intel® Core™ Ultra processors (Series 2)-powered Copilot+ PCs from ASUS!



  1. Copilot+ PC experiences are coming. Requires free updates available starting later this year. Timing varies by device and region. See aka.ms/copilotpluspcs
  2. Copilot+ PC experiences are coming. Requires free updates available starting later this year. Timing varies by device and region. See aka.ms/copilotpluspcs
  3. Battery tests conducted by ASUS on August 19, 2024, using the 1080p Video Playback scenario. Test configuration: Vivobook S 14 (S5406SA), OLED panel, Intel® Core™ Ultra 5 226V, 512 GB SSD, 16 GB RAM, 75 Wh battery. Test settings: Wi-Fi disabled, Windows Power Plan set to Balanced, display brightness set to 150 cd/m2. Actual battery life may vary depending on product configuration, usage, operational conditions, and power management settings. Battery life will decrease over the lifetime of the battery.