ASUS Dominates Computex 2021 Design and Innovation Awards
2021/05/27
Record-breaking success as ASUS secures most Gold awards and one Special award to more than double company's previous best d&i performance
TAIPEI, Taiwan, May 27, 2021 — ASUS today announced that is has been honored in the 2021 Computex d&i awards with a total 11 accolades, including two out of a maximum three available Gold awards — for an as-yet-unannounced ASUS display and the ROG Zephyrus Duo 15 SE GX551 gaming laptop. The company has also been selected as a recipient of one of only three Special awards available globally, in recognition of the ROG Flow X13 and XG Mobile gaming laptop and external graphics card combo.
Computex d&I awards: World’s finest design and innovation recognized by international jury
Each year, the organizers of the international Computex trade show invite technology manufacturers from all over world to compete in its annual design and innovation (d&i) awards process, which is an exacting, multi-stage assessment of innovation and design quality.
During the initial stage, products are judged by a panel of industry experts and investors, academics and supervisors from both the Industrial Technology Research Institute and the Asia Pacific Industrial Analysis Association of Taiwan. Products selected for further appraisal are then put in from of a panel of international professional jurors, including IT industry experts and representatives from internationally-renowned media.
Products are assessed across these five categories, with equal weighting afforded to each:
- Innovation (originality, uniqueness, differentiation)
- Technical (vision, scalability, material or process adoption, production efficiency, completion)
- Functionality (usability, ergonomics, practicality, safety, universal design)
- Social (industrial efficiency/benefits, environmental protection/carbon footprint, social responsibility)
- Craftsmanship & aesthetics (beauty, refinement, emotional resonance, spatial concepts and application scenarios)
Award-winning ASUS products: Two Gold and one Special among a total of 11 accolades
A total of 11 ASUS and ASUS ROG products were honored by the judges of the Computex d&i awards, across both the Information and Communication Hardware, Components and Peripherals and Gaming Hardware, Software and Peripherals categories. The full list of products and the awards they received is as below, including four products that have yet to be announced.
| Gold Award | |
| ROG Zephyrus Duo 15 SE GX551 | |
| Special Award | |
| ROG Flow X13 + XG Mobile | |
| Honorees | |
| ASUS Fanless Chromebox | ASUS ZenBook Duo 14/Pro Duo 15 OLED |
| ASUS Chromebook Detachable CM3 | A forthcoming Zenbook |
| ROG Strix G15/17 SCAR15/17 | A forthcoming Studiobook |
| ROG Zephyrus G15 GA503 | A forthcoming ASUS projector |