ASUS DNA
The framework that unites our
global network as we strive to create 21st century innovations
Our People
Our Story
ASUS has developed a unique framework
that unites our global workforce and helps all ASUS employees excel in both their
professional and personal lives. It establishes a common language for bringing together our
international and diverse workforce of more than 14,500 employees, spread across 62 global
offices. We call this framework ASUS DNA. In the ASUS DNA framework, there are four pillars
that provide touchstones for success as individuals and as an organization. When combined,
they help keep our global organization focused on its primary goal of becoming the world's
most admired innovative leading technology enterprise in a new digital era.
The world's most admired innovative leading
technology enterprise in a new digital era
Focus on Fundamentals & Results
Lean Thinking
Innovation & Aesthetics
Humility / Integrity / Diligence / Agility /
Courage
Focus on Fundamentals & Results
To ensure a holistic
approach to design and innovation, ASUS encourages every employee to pursue each
project by looking at it from every possible angle, which ultimately results in
incredible quality and user-friendly functionality.
Lean Thinking
ASUS encourages open
communication across all levels of the organization, in a continuous effort to
improve efficiency throughout the different stages of design, development and
production. We've also incorporated the principles of Lean Six Sigma, which help
create efficiencies and conserve resources, in turn leading to lower costs.
Innovation & Aesthetics
Like the
perfection-seeking artist, ASUS seeks to create solutions that are both
beautiful and practical. This meticulous attention to detail, along with a
customer-focused approach, enables us to fulfill our commitment of delivering
incredible experiences to people everywhere.