ASUS REAFFIRMS ITS COMMITMENT TO ‘MAKE IN INDIA’

2018/05/26

- Announces plans to manufacture the newly launched Zenfone 3 Max in the country

India, November 29th, 2016: ASUS, the Taiwanese leader in mobile technology, today announced its plans to manufacture Zenfone 3 Max in India. Launched earlier this month, the smartphone has already received a tremendous response from the domestic audience. To meet the expected demand of the smartphone, company will manufacture Zenfone 3 Max at the facility in Daman (Union Territory of Daman & Diu). The production of Zenfone 3 Max will start from December 2016. This will be the third smartphone to be locally manufactured by ASUS after it initiated production of Zenfone 2 Laser and Zenfone Go, last year.

Commenting on the announcement, Peter Chang, Region Head – South Asia & Country Manager for ASUS India said, “Besides our headquarters, Taiwan, India is amongst the most important markets for us and we are constantly looking to strengthen our presence and operations in the country. We are excited to announce another smartphone that will be manufactured locally, apart from Zenfone 2 Laser and Zenfone Go. India is on its way to becoming a world leader in mobile phone manufacturing and we are proud to contribute to such a dynamic economy.”

Salient features of Zenfone 3 Max:

· Beautiful design: Elegant sandblasted aluminum-alloy metallic body, 2.5D contoured glass touchscreen and diamond-cut edges

· Advanced camera: Excellent 16MP/13MP PixelMaster camera with industry leading Backlight (Super HDR), Super Resolution and Low Light modes for stunning photogra