Brand Promise:
In Search of Incredible

ASUS continues to deliver on our In Search of Incredible promise as we strive to become the world’s most admired leading enterprise in the new digital era. Our In Search of Incredible campaign, launched in 2011, symbolizes our Design Thinking – Start with People philosophy. It extends beyond product design and development, sales and marketing, and illustrates the ASUS commitment to making life better through innovation.

ASUS is passionate about technology and driven by innovation.We dream, we dare and we strive to create an effortless and joyful digital life for everyone. We’re always in search of incredible ideas and experiences – and we aspire to deliver the incredible in everything we do.

“Our search for incredible is about persistence. It’s a never ending quest for perfection.”
Jonney Shih, Chairman, ASUSTeK Computer Inc.