ASUS and Quividi Forge Strategic Partnership

The co-winning approach enables advanced audience measurement integration across digital signage solutions based on ASUS NUC and ASUS IoT Tinker Board devices

TAIPEI, TAIWAN and PARIS, FRANCE, January 25, 2024— ASUS and ASUS IoT today announced that they have entered into a strategic partnership with Quividi, the pioneer and leader in AI and computer vision (CV) based real-time audience measurement platforms for the digital signage and retail industries.

The collaboration allows for seamless integration of Quividi's advanced audience measurement solutions into the range of ASUS NUCs and ASUS IoT Tinker Board-based digital signage solutions.

ASUS, having recently licensed Intel's NUC product lines, has embarked on the development, manufacturing, and sale of current and future NUC systems. This move positions ASUS as a key player in producing customizable small-form-factor (SFF) devices, ideal for edge computing environments and widely utilized in the digital signage and retail industries.

To enhance access to cutting-edge audience measurement capabilities, Quividi's measurement solutions have achieved full compliance with ASUS's latest NUC devices. As the demand for first-party audience data intensifies, especially for retailers and digital out-of-home (DOOH) publishers aiming to seize the full potential of in-store retail media opportunities, this development presents digital signage integrators and end-users with a state-of-the-art solution for deploying impactful and highly monetizable screen networks, driving both engagement and revenue.

Additionally, Quividi's audience measurement solutions seamlessly integrate with ASUS Tinker Board, an ARM-based single-board computer known for its ultra-small form factor and exceptional performance. This combined solution opens up possibilities for smart data-driven applications in vending machines and retail merchandising, showcasing the versatility of the ASUS-Quividi collaboration.

"As ASUS takes the helm in producing NUC devices, this partnership with Quividi reinforces our dedication to providing customers with best-in-class technology solutions for the digital signage and retail industries," commented Casper Lee, EMEA Regional Head for ASUS AIoT. "The compatibility of Quividi's solution with our NUCs and Tinker Board ensures businesses can leverage real-time audience insights seamlessly across our diverse platforms."

"We are thrilled to partner with ASUS IoT on this strategic venture. The integration of Quividi's solution with ASUS NUC and Tinker Board products is further testimony for our mission to deploy audience measurement technology at scale,” said Olivier Duizabo, President of Quividi. "This collaboration provides our partners and end-users with the solutions needed to enhance their retail and ad-based communication, ultimately driving business growth."

Further discussions on this strategic partnership will take place during ISE 2024 at the ASUS IoT and Quividi booths. ASUS can be found at Booth #6D330, Hall 6.

For more information about ASUS's NUC and Tinker Board hardware players and the integrated audience measurement solutions available today, you can visit the ASUS IoT and Quividi websites.

About ASUS IoT

ASUS IoT is a sub-brand of ASUS dedicated to the creation of incredible solutions in the fields of AI and IoT. Its mission is to become a trusted provider of embedded systems and a partner in the AIoT solutions ecosystem. ASUS IoT strives to deliver best-in-class products and services across diverse vertical markets — providing convenient and efficient environments for people everywhere.

About Quividi

Quividi leads as the pioneering and top-ranked provider of AI & multi-sensor-based platforms, delivering real-time audience measurement and shopper engagement solutions for the Digital Out-of-home (DOOH) and Retail industries. Quividi unlocks the true potential of DOOH, In-Store Retail Media, and Merchandising. For media owners, it provides high-fidelity audience impressions and engagement analytics that foster trust, increase CPM, and boost bookings. For retailers and brands, Quividi offers actionable shopper behavior insights to optimize in-store merchandising, increase conversion, and drive sales.

About ASUS

ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, ASUS is world-renowned for continuously reimagining today’s technologies for tomorrow, garners more than 11 awards every day for quality, innovation and design, and is ranked among Fortune’s World’s Most Admired Companies.

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