Innovation and Value Creation at ASUS

Sep 20, 2024

Since its very beginning, ASUS has emphasized innovation and inclusion as a core element of its corporate strategy. At ASUS, people and their wellness are at the center of attention. That’s why the ASUS monogram is inspired by the Mandarin character “人”, which translates to “people”.

By leveraging technological advancements and fostering inclusive initiatives, ASUS aims to create value for its stakeholders, and perhaps even more importantly, contribute positively to society. This article provides information about ASUS innovation strategies, social investment efforts, digital inclusion programs, community involvement, and environmental protection initiatives.

ASUS's commitment to innovation is evident in its comprehensive approach to research and development. The company prioritizes sustainable practices and aims to reduce its environmental footprint through green product designs and eco-friendly manufacturing processes. These innovation efforts in the field of circular economy include developing high-efficiency power supplies, utilizing recycled materials, and enhancing product longevity to minimize electronic waste.

A key aspect of the innovation strategy at ASUS involves focusing on developing cutting-edge technology and ensuring that it’s accessible to everyone. This includes solutions featuring artificial intelligence, 5G connectivity, and the Internet of Things (IoT) ― which are technologies that promise to revolutionize our world.

ASUS’s social investment strategy revolves around creating shared value and addressing social challenges globally. The company invests in programs that support education, healthcare, and community development. These initiatives are designed to empower individuals and communities, particularly in underserved regions.

Aligned with its vision of becoming a world-class green high-tech leader and contributing to humanity, ASUS has been actively engaged in social initiatives since 2017. Focusing on digital inclusion, community involvement, and environmental protection, ASUS collaborates with communities worldwide to drive social impact. Using the LBG (London Benchmarking Group) framework in the recent years, ASUS measures and aligns its social investment strategy with an input-output model, evaluating long-term project outcomes across three stages: input, output, and impact. You can read about ASUS social investment strategy programs here.

Digital inclusion is a cornerstone of ASUS’s societal contributions. The company recognizes the growing digital divide and strives to ensure that everyone, regardless of background, has access to digital tools and literacy. ASUS is committed to providing high-quality equipment and devices at various price points, giving access to digital devices to more members of society. Plus, ASUS has digital inclusion programs that focus on donating refurbished computers, establishing digital opportunity centers, and offer digital literacy training.

ASUS’s refurbished computer program is particularly impactful. By refurbishing returned devices and equipping them with updated software, ASUS provides essential technology to resource poor communities. This initiative not only extends the lifecycle of electronic products, decreasing carbon footprint, it also enables underprivileged individuals to access modern technology and educational resources.

In collaboration with various educational and governmental organizations, ASUS has established digital learning centers in multiple countries. These centers provide essential digital skills training, helping individuals improve their employability and quality of life. Over the years, these efforts have benefited over 650,000 individuals in 39 countries, showcasing ASUS’s commitment to global digital inclusion.

ASUS’s community involvement initiatives aim to foster strong community ties and support local development. The company encourages its employees to engage in volunteer activities, ranging from technology education to environmental conservation. ASUS’s volunteer programs leverage the skills and resources of its workforce to address community needs and promote social well-being. ASUS employees are offered dedicated volunteering leaves, so it’s easier to find time to participate in such programs.

The i-Taiwan Digital Volunteer Project is a prime example of ASUS’s community involvement. This initiative is a cooperative effort between ASUS and Taiwan's top universities and involves students volunteering in rural areas to provide digital literacy training and support. By understanding the unique needs of these communities, ASUS tailors its programs to maximize impact and ensure sustainable development.

ASUS also extends its community support globally. For instance, in response to the COVID-19 pandemic, ASUS subsidiaries provided essential technology and support to disadvantaged families and educational institutions, ensuring continuity in education and connectivity.

ASUS’s dedication to environmental protection is integral to its corporate philosophy. The company adopts a holistic approach to sustainability, focusing on reducing its carbon footprint, promoting circular economy practices, and conserving natural resources.

Many ASUS AI PCs, such as the innovative dual-screen ASUS Zenbook DUO or the ultra-thin, sustainably-made ASUS Zenbook S 13 OLED are registered as the highest-level EPEAT Gold ecolabel products. On top of that, most laptops are ENERGY STAR®-certified. You can find more information about ecolabels in this article.

One of ASUS’s notable environmental initiatives is its commitment to the Circular Economy Model. This model emphasizes resource efficiency and waste reduction through recycling, refurbishing, and reusing electronic products. ASUS’s global take-back service and recycling programs ensure that discarded electronics are responsibly processed, minimizing environmental impact.

ASUS also prioritizes the use of environmentally friendly materials in its products. By eliminating hazardous substances and incorporating sustainable materials, including post-consumer recycled plastic and ocean-bound plastic, ASUS reduces the environmental impact of its manufacturing processes. Many ASUS devices are also fully recyclable. Additionally, the company invests in innovative packaging solutions made of lightweight, sustainable materials that are both functional and eco-friendly. You can learn more about green products from ASUS here.

ASUS’s comprehensive approach to innovation and inclusion demonstrates its commitment to creating value for both its stakeholders and society. Through its innovative strategies, social investment efforts, digital inclusion programs, community involvement, and environmental protection initiatives, ASUS strives to make a positive and lasting impact. As a leader in the technology industry, ASUS sets a benchmark for how companies can leverage their resources and expertise to drive sustainable development and foster inclusive growth.

For more information about ASUS’s ESG initiatives, read about how ASUS manages chemicals via the button below.