ASUS Expands Gaming Horizons in MENA region with ASUS GeForce RTX 50 Series lineup and ROG Astral GeForce RTX 5090 “Dhahab” (“Gold”) Edition
Exclusive ROG Astral GeForce RTX 5090 Dhahab Edition features stunning design that reflects the cultural heritage of the Middle East
KEY POINTS
· Region-exclusive ROG Astral GeForce RTX 5090 “Dhahab” (“Gold”) Edition features stunning design that reflects the Middle East’s cultural heritage
· Full range of GeForce RTX 50 Series cards now available for gamers of all kinds: ROG, TUF Gaming, ASUS Prime, and upcoming ProArt and Dual models
RIYADH, KSA, February 5, 2025 — ASUS today unveiled the ROG Astral GeForce RTX™ 5090 “Dhahab” (“Gold”) Edition at a spectacular launch event in Riyadh, a graphics card designed to capture the essence of Middle Eastern elegance and innovation. Inspired by the intricate arabesque patterns of ancient mosaics, this exclusive limited-edition graphics card blends tradition with cutting-edge technology, forging a masterpiece that reflects the soul of the region.
The Dhahab Edition’s luxurious golden accents and exquisite craftsmanship embody the splendor and artistry of Arabian heritage, standing as a testament to the region’s legacy of excellence and its vibrant future in gaming. Celebrating a collaboration between ASUS, NVIDIA® and Qiddiya, the event also marked the Middle Eastern unveiling of the full lineup of ROG, TUF Gaming and Prime GeForce RTX 50 Series graphics cards.
"ASUS is committed to delivering exceptional gaming experiences for our fans in the Middle East," said Jackie Hsu, ASUS Senior Vice President and Co-Head of Open Platform and AIoT Business Groups. "The launch of our NVIDIA GeForce RTX 50 Series lineup for gamers of all backgrounds is a testament to this promise. As a tribute to the fast-growing Middle-East market, we’re also thrilled to introduce a limited run of region-exclusive ROG Astral GeForce RTX 5090 Dhahab Edition graphics cards for collectors and enthusiasts to appreciate.”
“The GeForce RTX 50 Series marks a new era of Neural Rendering-driven gaming and AI-powered creative performance,” said John Milner, vice president of World Wide GeForce Sales at NVIDIA. “We are excited to see ASUS bring this groundbreaking technology to the Middle East, especially with the stunning ROG Astral GeForce RTX 5090 Dhahab Edition — a true fusion of regional artistry and cutting-edge innovation.”
Powered by NVIDIA Blackwell, NVIDIA GeForce RTX 50 Series GPUs bring game-changing capabilities to gamers and creators. Equipped with a massive level of AI horsepower, the RTX 50 Series enables new experiences and next-level graphics fidelity. Multiply performance with NVIDIA DLSS 4, generate images at unprecedented speed and unleash creativity with NVIDIA Studio. Plus, access NVIDIA NIM microservices — state-of-the-art AI models that let enthusiasts and developers build AI assistants, agents and workflows with peak performance on NIM-ready systems. With the GeForce RTX 50 Series, ASUS redefines gaming and creativity, providing unparalleled performance to the Middle East and beyond.
"As a key partner in this initiative, Qiddiya Investment Company is driving the evolution of gaming and esports in Saudi Arabia, aligning with Vision 2030. The Gaming & Esports District in Qiddiya City will serve as a global hub for competitive gaming, cutting-edge innovation, and industry collaboration".
"This collaboration underscores Qiddiya’s leadership in shaping the future of gaming in the region," said Muhannad Aldawood, Qiddiya investment company CSO. "By joining forces with ASUS and NVIDIA, we are reinforcing our commitment to establishing a world-class gaming ecosystem in Saudi Arabia—one that embraces innovation, culture, and community."
Exclusive ROG Astral GeForce RTX 5090 Dhahab Edition
ROG and Qiddiya plan to co-design a state-of-the-art ROG flagship store in the Gaming and Esports District showcasing the full spectrum of ROG products to gamers of all types. ASUS and Qiddiya will explore various initiatives to equip the city with advanced technological infrastructure as it looks to bring the ambitious plans for the Gaming and Esports District to life.
Celebrating the region’s burgeoning passion for gaming and esports, the special edition ROG Astral GeForce RTX 5090 has been launched to honor and empower this vibrant community of enthusiasts. This milestone, achieved in partnership with NVIDIA and Qiddiya, symbolizes an unwavering commitment to innovation and excellence in gaming.
The card pairs a stunning Arabesque design that showcases the rapid evolution of the Middle East, with a dazzling gold colorway that will shine at the heart of any PC. Certain visual elements and Arabic calligraphy communicate the elegant design’s core thematic pillars: strength, courage, and unity. These pillars represent the soul of the Middle East as it melds tradition and culture with cutting-edge tech of the future. Far-reaching skyscrapers extend high on the backplate of the graphics card, illustrating the strength of the region as it embraces today’s high-tech landscape.
Middle East
Saudi Arabia
Egypt
The ultimate GeForce RTX 50 Series lineup
Leading the series are the ROG Astral GeForce RTX 5090 and RTX 5080, the first ASUS quad-fan graphics cards, which boost airflow by 20% over previous models. These cards incorporate advanced cooling features, including vapor chambers and phase-change thermal pads, ensuring quiet and efficient performance. Overclockers can opt for the liquid-cooled ROG Astral LC GeForce RTX 5090, which provides maximum thermal headroom and silent operation.
For versatile gaming builds, the ROG Strix GeForce RTX 5070 Ti and RTX 5070 offer premium features like vented exoskeletons, Dual BIOS switches, and Aura Sync lighting. Meanwhile, the TUF Gaming series emphasizes durability with military-grade components, protective coatings, and vapor chambers in the GeForce RTX 5090 and 5080 models.
ASUS Prime cards cater to compact builds with tri-fan cooling and compatibility-focused designs, while upcoming ProArt and Dual series cards will target professionals and small-form-factor gamers. This lineup delivers a comprehensive range of options for enthusiasts, creators, and casual gamers alike.
Availability & Pricing
ASUS PRODUCT will be available from DATE in COUNTRIES from PLACES. Please contact your local ASUS representative for further information.
Press Contacts
Linda Hung Product Marketer Linda_Hung@asus.com | Muhammad Majid Senior Technical Public Relations muhammad_majid@asus.com |
Notes to Editors
ASUS Pressroom: http://press.asus.com
ASUS Global Facebook: https://www.facebook.com/asus
ASUS Global X (Twitter): https://www.x.com/asus
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About Qiddiya
As one of Saudi Arabia's giga-projects, Qiddiya is key to Vision 2030’s ambitions for a vibrant society, a thriving economy, and an ambitious nation. Qiddiya seeks to build destinations, programs and initiatives based on the Power of Play that will enhance the quality of life of visitors and residents. Qiddiya’s first development is Qiddiya City, a city wholly dedicated to play and an epicenter of entertainment, sports and culture, welcoming Saudi nationals, residents, and tourists alike.
About Qiddiya City
Qiddiya City is Qiddiya's inaugural project – a new global destination built from scratch on the foundations of play. Located at the heart of the Tuwaiq Mountains just 40 minutes from Riyadh, the vibrant city brings entertainment, sports, and culture together in a way never seen before.
Upon completion, Qiddiya City will offer a high quality of life to residents and visitors with a wide range of attractions and experiences, including a global centre for gaming and esports, a multi-use stadium, golf courses, a motorsports area with racetrack, a water theme park, and a Six Flags theme park.
With Qiddiya’s Power of Play philosophy at its heart, the city is designed to host some of the world's biggest sports competitions, festivals, concerts, and cultural events. Sustainability and wellbeing have also been woven into its urban plan, with residential, retail, and office spaces blended with extensive green zones, cultural centres and top-tier healthcare and education facilities.
About ASUS
ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, the company is world-renowned for continuously reimagining today’s technologies. Consistently ranked as one of Fortune’s World’s Most Admired Companies, ASUS is also committed to sustaining an incredible future. The goal is to create a net zero enterprise that helps drive the shift towards a circular economy, with a responsible supply chain creating shared value for every one of us.
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