About ASUS

The ASUS Design HQ in Taipei is made up of some 100 designers from around the world. Split into nine teams, each team is responsible for areas such as material development, mechanical design and industrial design.

Regardless of their area of expertise, each team always keeps one thing in mind — the consumer experience. Good design is ultimately about putting products into people’s hands; a successful product is simply one that everyone loves to use.

Start with people

Start with People, starts with understanding what our users are thinking, feeling, and doing – what they value. With the focus on understanding the needs of people, we will design ideal experiences that inspire and compel. Asus Design Center starts with what people need and want, realizing our corporate vision; to innovate and perfect solutions that are aesthetically well crafted, that are integrated and intuitive, and that are sustainable.