New Software and Vision: ASUS AI PCs at CES 2025

Jan 07, 2025

All eyes will be on the ASUS stand at CES 2025 with the unveiling of the world’s lightest Copilot+ PC – the ASUS Zenbook A14 (UX3407)1. Delivering on the “Always Incredible” principle and vision to make AI accessible for everyone, everywhere, the ASUS Zenbook A14 incorporates AI features that blend into consumers’ daily lives. Read on to discover the other leading-edge hardware and software technologies ASUS will be showcasing this year.

How was ASUS able to make the ASUS Zenbook A14 so light that it weighs less than 1 kg2, without compromising performance, and why design such a laptop? The values that ASUS Zenbook A14’s design is based on include weightlessness, freedom to achieve, durability, and security to meet the needs of modern professionals.

Everything from the components used to its exterior contributes to the ASUS Zenbook A14's lightness. Ultra-slim dual fans with a heat pipe achieve a lightweight cooling system while maintaining optimal performance. The innovative high-tech Ceraluminum™ material is used from the laptop lid and keyboard frame to the laptop base. A huge increase of Ceraluminum™ usage is seen compared to ASUS Zenbook S 16 (UM5606), which used the high-tech ceramic finish on its lid. The new ASUS Zenbook A14 is durable and feather light, featuring a chassis 25% lighter than ASUS Zenbook 14 (UX3405). Despite being lightweight, Ceraluminum™ is incredibly durable with a toughness 10 times higher than ceramic and 3 times higher than traditional anodized aluminum as well as being smudge and scratch resistant.

Ceraluminum™ is oxidized aluminum, making the ASUS Zenbook A14 fully recyclable and more sustainable. The ASUS Zenbook A14 comes in a options of Zabriskie Beige and Iceland Gray colors, reflecting majestic landscapes while the Ceraluminum™ finish delivers a crisp elegant design offering a warm, stone-like appearance, that looks and feels smooth.

The ASUS Zenbook A14 demonstrates better performance per watt running on Snapdragon® X Series Processors while boasting 32 hours of offline video playback3 with its 70 Whr battery. Equipped with a Qualcomm Hexagon NPU, this ultra-light Copilot+ PC houses up to 45 TOPS of AI processing power, enabling a smooth use of handy AI features such as live Cocreator for image creation, live translation, meeting effects including portrait light, creative filters, and more.

You’ll be able to enjoy premium audio experiences with the ASUS Zenbook A14, with its Snapdragon sound paired with Dolby-Atmos technology. Lossless, high-resolution audio is possible through Bluetooth within 10 meters between the laptop and audio output, and connectivity is robust even in busy RF environments thanks to Snapdragon sound. Louder, distortion-free, and clearer sound output is possible through specially designed dual super-linear speakers, which amplifies sound at minimal vibration and maintains device stability.

The ASUS enlarged smart gesture touchpad gives users a comfortable, intuitive navigation experience with larger space to scroll and easier access to controls. Smart gesture allows you to control brightness, volume, and video playback directly on the touchpad.

ASUS has released new models for in the ASUS Vivobook series, introducing ASUS Vivobook 14 (X1407) and 16 (X1607) and ASUS Vivobook S14 (S3407) and S16 (S3607). These new Copilot+ PCs are designed to be machines that provide more at an affordable price in every aspect, including screen, battery, exterior material, processing power, security capabilities, and more. For the price of $800 for ASUS Vivobook S14 & S16, and less than $700 for ASUS Vivobook 14 & 16, you’ll be able to enjoy a well-rounded AI PC fit for everyday tasks that satisfy the needs of people of every age.

The exterior design of the new ASUS Vivobook models has a simple minimalistic look with a touch of playfulness in its various color selections. ASUS Vivobook 14 and 16 come in color options of cool silver, quiet blue, and platinum gold whilst ASUS Vivobook S14 and S16 come in cool silver and matte grey.

New AI software features in Copilot+ PCs are available in ASUS Vivobooks introduced at CES 2025 in addition to AI software developed by ASUS to make everyday tasks a smoother, more personalized experience.

Starting with creativity, users can draw endless possibilities of image creations and inspiration from simple sketches. Within just a few seconds, Cocreator translates your sketch into complete artwork with multiple artistic styles to choose from. Eye contact teleprompter that adjusts the user’s gaze to align directly with the camera, Portrait light that enhances, polishes, and corrects illumination, and Creative filters introducing new artistic styles applicable during meetings are all new features powered by AI in Windows Studio Effects. Automatic Super Resolution is a new feature that upscales the definition and frame rate in real-time during games. Live Caption has improved to translate languages in real-time, removing language barriers and facilitating more communication possibilities.

Two-Way AI Noise-Cancellation in MyASUS filters out ambient noise and normalizes individual voices from different positions for better conference quality. ASUS 3D Noise Reduction (3DNR) technology enhances webcam quality and includes background blurring, light optimization, motion tracking, and eye tracking features for focused and authentic online meetings.

ASUS Vivobook S14/S16 and ASUS Vivobook 14/16 are equipped with Microsoft Pluton which is integrated directly onto the CPU, lowering the risks of cyberattacks. Windows passkeys that are faster, easier, and more secure than lengthy passwords are enabled through the AI camera on the device. To find out more about how the security in new ASUS AI PC works, read this article.

Besides the new models introduced at CES 2025, ASUS also released new accessories and exciting updates to current models. Click the button below to discover all the incredible things at CES 2025!

1 According to overall laptop weight, as of December 31, 2024 based on internal ASUS market analysis comparing ASUS Zenbook A14 (UX3407) with competing products in its class (laptops certified by Microsoft as Copilot+ PC) from vendors including Acer, Apple, HP, Huawei, Lenovo, Microsoft and Samsung.

2 Weight might vary according to specifications.

3 Battery tests conducted by ASUS in November, 2024 using the 1080p Video Playback scenario. Test configuration: ASUS Zenbook A14 (UX3407), FHD OLED panel, Snapdragon® X processor, 1 TB SSD, 32 GB RAM, 70Wh battery.

Test settings: WiFi disabled, Keyboard backlight disabled, Windows Power Mode set to Balance mode, display brightness set to 150 cd/m2 with headset, default earbud volume. Actual battery life may vary depending on product configuration, usage, operational conditions and power management settings. Battery life will decrease over the lifetime of the battery.