ASUS at CES 2025: Unleashing Incredible Future-Ready AI PCs

Jan 07, 2025

Over the years, ASUS has introduced groundbreaking innovations during CES — and the tradition will continue in 2025! This year, ASUS presents thinner and lighter AI laptops with timeless finishes that come in new colors as well as many other laptops that offer greater value than ever. Don’t miss out on all the excitement at CES 2025 and read on to learn more about the new, innovative ASUS AI PCs that will be on display!

The new ASUS Zenbook A14 (UX3407) extends use of the proprietary ASUS high-tech ceramic material — Ceraluminum™. Instead of only using this innovative finish on the lid like the previous version, ASUS Zenbook A14 uses Ceraluminum™ on all sides except for the screen. Due to the lightweight characteristic of Ceraluminum™, this elegant laptop weighs less than 1kg making it the lightest Copilot+ PC in the world1.

The Ceraluminum™ exterior of ASUS Zenbook A14 comes in two color options — Zabriskie Beige and Iceland Gray — both resembling the grainy visual texture of stone and the tactility of ceramic. This exclusive material developed by ASUS is not only pleasing to the eye, it’s also more scratch resistant, shock resistant, easy to clean, and smudge resistant. If you’re looking for a laptop that looks like a designer piece while being AI competent, there is no other like ASUS Zenbook A14.

Powered by Snapdragon® X Series Processors, ASUS Zenbook A14 offers up to 45W TDP performance along with 45 TOPS of NPU power. A built-in Copilot key gives users fast access to smart Copilot features including Live Captions, Clipchamp, Cocreator and more, enhancing work efficiency and creative possibilities. In addition to being extremely light, ASUS Zenbook is also great for people working on the go because of its all-day, up to 32 hours2 battery life. Battery life can be further extended or customized with MyASUS Battery Care Mode. Full I/O ports includes 2 USB 4.0 ports, an audio jack, a type-A port, and an HDMI port, enabling connectivity anywhere.

ASUS Vivobook S14/S16, and ASUS Vivobook 14/16 are everyday Copilot+ PCs that pack a range of features that exceed expectations —all at an affordable price. These slim laptops with minimalist design elements are secure, reliable, and fit for casual users looking for a high value laptop at a great price.

ASUS Vivobook S14 & ASUS Vivobook S16

MSRP: <$800
ASUS Vivobook S14 (S3407QA) and ASUS Vivobook S16 (S3607QA) are the new 14-inch and 16-inch models powered by up to a Snapdragon® X processor. Both are Copilot+ PCs providing 45 TOPS of AI processing power along with up to a 1 TB SSD, up to 16 GB of memory, and a long-lasting all-day 70 watt-hour battery providing up to 24 hours of charge3. These new ASUS Vivobook series AI laptops provide plenty of processing power for daily office tasks, meetings, entertainment streaming, and basic AI features. Adaptive dimming, adaptive lock, and IR camera for instant login enabled by ASUS AI camera keeps your information on screen safe.

Available in Cool Silver and Matte Gray, these ASUS Vivobook AI PCs have a modish, minimalist look on their metal exterior that’s consisted of clean, straight lines. The ASUS Vivobook S14 and S16 feature an ultra-slim, lightweight design while being packed with powerful performance. Panel options include a 2.5K IPS or an FHD OLED, and both feature a NanoEdge, with 87% or 89% screen-to-body ratios, respectively, for brilliant visuals and immersive viewing experiences. With Dolby Atoms audio, users will enjoy smooth online conferences or videos for entertainment.

At just 1.59 cm slim, these laptops are ultra-portable, perfect for working anywhere. Full I/O ports include 2 USB 4® slots, 2 USB 3.2 Type-A slots, 1 HDMI 2.1 slot, and an Audio jack, enabling connectivity anywhere without having to carry around extra dongles.

ASUS Vivobook S14 and S16 feature enlarged touchpads with smart gesture functionality for quick video controls, including volume or screen brightness adjustments. Extra security is provided by Microsoft Pluton, enabling face and passkey fast login. For just a little under $800 USD you can enjoy ASUS Vivobook S14 or S16 that helps you do more, returning you precious time to enjoy the essential things in life.

ASUS Vivobook 14 & ASUS Vivobook 16

MSRP:$699
ASUS Vivobook 14 (X1407QA) and ASUS Vivobook 16 (X1607QA) are Copilot+ PCs that are easy to navigate and make great everyday companions for everyone from seniors to students. Starting at $699 USD users will be able to use these ASUS Vivobook models designed to make your daily life more intelligent, more productive, and more secure. Powered with a Snapdragon® X processor with 45 TOPS of NPU power, along with up to a 1TB SSD and 16 GB of memory, ASUS Vivobook 14 and 16 are ideal machines for daily tasks. They are perfect laptops for processing basic AI tools. Seniors can verbally ask Copilot chat questions and have them answered instantly, and students can join online courses with enhanced focus using Live Captions and Windows Studio Effects. Plus, the 180° hinge and up to 19.8 hours4 battery life enables convenient sharing and collaboration.

For a great price, the new ASUS Vivobook 14 and 16 AI PCs offer more than expected. This includes a larger touchpad with smart gesture features, ASUS AI camera features, an Ergosense keyboard for typing comfort, full I/O ports for connectivity, a stunning FHD IPS 16:10 FHD IPS display, a slim 17.9 mm chassis, and a clean plastic exterior than come in various color options – the 14-inch model and 16-inch models are both available in cool silver and quiet blue, while in addition to that the 14-inch also has the color option of platinum gold.

In addition to ASUS Zenbook A14, ASUS Vivobook S14 and S16, and ASUS Vivobook 14 and 16, also on display at CES 2025 will be refreshed ASUS Zenbook DUO, ASUS Zenbook S16, ASUS Vivobook Pro 15 and other models. Click the button below and check out the ASUS buzz at the annual Consumer Electronics Show!

1 According to overall laptop weight, as of December 31, 2024 based on internal ASUS market analysis comparing ASUS Zenbook A14 (UX3407) with competing products in its class (laptops certified by Microsoft as Copilot+ PC) from vendors including Acer, Apple, HP, Huawei, Lenovo, Microsoft and Samsung.

2 Battery tests conducted by ASUS on August 7th, 2024 using the 1080p Video Playback scenario. Test configuration: ASUS Zenbook A14(UX3407), FHD OLED panel, Qualcomm Snapdragon X CPU, 1 TB SSD, 32 GB RAM. Test settings: WiFi enabled but disconnected (not connected to any access point), Windows Power Plan set to Balanced, display brightness set to 150 cd/m2. Actual battery life may vary depending on product configuration, usage, operational conditions and power management settings. Battery life will decrease over the lifetime of the battery.

3 Battery tests conducted by ASUS in November, 2024 using the 1080p Video Playback scenario. Test configuration: ASUS Vivobook S16 (S3607QA), 2.5K IPS panel, Snapdragon® X processor, 1 TB SSD, 16 GB RAM, 70Wh battery. Test settings: WiFi disabled, Keyboard backlight disabled, Windows Power Mode set to Balance mode, display brightness set to 150 cd/m2 with headset, default earbud volume. Actual battery life may vary depending on product configuration, usage, operational conditions and power management settings. Battery life will decrease over the lifetime of the battery.

4 ASUS tested Vivobook 14 (X1407QA) and Vivobook 16 (X1607QA) in November 2024 using 1080p video playback. Comparisons were made against Vivobook 14 (X1404VA) and Vivobook 15 (X1504VA), respectively. Test conditions: WiFi off, keyboard backlight off, and brightness set to 150 cd/m². Battery life may vary depending on usage and settings.