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ESG, Sustainability

A Sustainable Vision: ASUS Takes Bold Steps for a Greener Tomorrow

Dec 20, 2024

Author: ASUS    Reading time: 6 minutes

Several people are picking up trash on the beach as the sun sets in the background.

Dec 20, 2024

ASUS was founded with the vision of “becoming the world’s most admired innovative leading technology enterprise”. Our goal of being a high-tech leader that provides valuable contributions to humanity has never wavered.

ASUS aligns sustainability goals with United Nation’s Sustainable Development Goals (SDGs), designing business operations to target climate action, circular economy, responsible manufacturing, and value creation. In this article you’ll learn about our progress over the years and our sustainability goals moving forward in this new digital era of AI PCs.

Key Pillars for Sustainability at ASUS

A primary sustainability goal of ASUS involves achieving net-zero for operations by 2050. To reach this goal, ASUS focuses on four main pillars:

Climate Action

Extreme weathers due to climate change can be detrimental to the fundamentals of society, causing power outages, transportation disruption, operation plant shutdowns and more. To do our part to mitigate climate change, ASUS focuses on reduction of carbon emissions, increasing use of renewable energy, producing more energy-efficient products, and supporting our suppliers in carbon reduction.

In 2023, 25% of carbon emissions from ASUS global operation centers were reduced through replacing high-energy-consuming equipment and achieving 30% renewable energy adoption. We also signed a Corporate Power Purchase Agreement (CPPA) for renewable energy used in ASUS headquarters and operation centers and procured renewable energy certificates for overseas ASUS centers. This reduces ASUS’s carbon emission and fosters the development of the renewable energy market.

ASUS seeks to improve the energy efficiency of every new model released in our key product lines. ENERGY STAR® is the strictest energy program in the world and all ASUS consumer and commercial laptops launched in 2023 exceeded ENERGY STAR® standards by 42% on average. The newest models in our consumer laptop lineup such as Zenbook DUO exceeds ENERGY STAR® standards by a whopping 43%.

The ASUS supply chain is essential to our operation, but it is also one of the main contributors to the company’s carbon footprint. By assisting our suppliers in developing carbon reduction plans and by setting reduction targets while facilitating our suppliers’ adoption of renewable energy, we helped our key suppliers achieve a 26% reduction in carbon intensity compared to 2020 (our baseline year).

Circular Economy

Instead of following the traditional linear economic model of ‘take-make-dispose’, ASUS has adopted the values of a circular economy. In this effort, ASUS focuses on using more eco-friendly materials, registering products for eco labels such as EPEAT and exceeding their criteria, enhancing R&D system safety, and improving product recyclability.

In 2023, many ASUS products featured recycled paper in 90% of packaging, and over 2,400 post-consumer recycled plastic (PCR) were used in both products and packaging since 2017. More than 90% of ASUS’s qualified revenue came from eco-friendly products in 2023. For instance, Zenbook S 13 OLED (UX5304) is registered as EPEAT Gold and has achieved EPEAT Climate+, which indicate that it meets the strictest eco-friendly criteria and contributes to climate action.

ASUS also offers take-back services in 30 countries around the world, covering 82% of our sales market. In 2023, ASUS achieved a 13% product recycling rate and we aim to grow that to 20% in 2025.

Responsible Manufacturing

ASUS collaborates closely with suppliers, tracking quality, carbon emission, working conditions, and manufacturing processes. In 2023, ASUS conducted third-party on-site audits of suppliers, identified key suppliers with potential risks, and provided support and assistance in cases where deficiencies were discovered. We are proud to say that 100% of our key suppliers have completed the audits and improvements required for eliminating potential risks during production.

Minerals are important elements used in ASUS products and 100% of our tantalum, tin, tungsten, and gold are sourced from qualified smelters. In 2025, we aim to increase our cobalt sourcing from qualified smelters to 100%. In addition to material integrity, ASUS cares about the wellness of workers within the company and within our suppliers’ businesses. ASUS requires suppliers to comply with legal, social, and environmental standards and conducts full review of suppliers before contracting with them.

Value Creation

ASUS creates shared value through our corporate competencies by promoting digital transformation to equip society with necessary tools for thriving in this digital age. We achieve value creation through multiple methods, including through campus events and competitions, by establishing corporate and academic collaboration programs, by donating new and refurbished hardware to people in need, and by supporting our subsidiaries and suppliers to digitize their carbon data through the ASUS A+ ESG Carbon Data Management Platform.

In 2023, we organized 15 campus events that connected over 1,000 people. Ever since 2008 up to 2023, Asus has established more than 500 digital opportunity centers in 39 countries and donated over 20,000 new computers in total.

In 2024, ASUS guided 117 of our subsidiary companies and 800 suppliers to adopt usage of the ASUS A+ ESG Carbon Data Management Platform for comprehensive digital management of carbon data across the whole enterprise’s value chain. In 2025, we aim to enhance our efforts and exceed what we’ve achieved in 2023.

Building a Greener Tomorrow

Although our digital economy is ever changing and our products adopt new innovations every year, our efforts in keeping our sustainability promises have remained constant. Click the link below to learn more about how ASUS uses ethically-sourced materials to produce our products or click here to see ASUS’s 2023 sustainability report.

Learn about ethical laptop production