ASUS Laptops for a Better Tomorrow: Ethically Sourced Minerals and Materials

Nov 15, 2024

ASUS, a global leader in technology, has made responsible mineral sourcing a cornerstone of its laptop manufacturing, ensuring that consumers can trust its products to be environmentally friendly. This commitment reflects a growing awareness in the tech industry about the social and environmental impacts of manufacturing practices, especially in relation to minerals essential for device functionality. ASUS has structured its policies to meet high standards in sourcing materials like tantalum, tin, tungsten, and gold (collectively known as 3TG minerals), along with cobalt. Read on to find out how ASUS does this and why it matters.

Minerals such as tantalum, tin, tungsten, and gold are indispensable in modern electronics for their unique conductive and structural properties. However, mining these minerals can carry significant ethical challenges if not done responsibly, as they are frequently sourced from regions affected by armed conflict or with minimal labor protections, such as parts of the Democratic Republic of Congo (DRC). Mining in such areas often contributes to severe human rights violations, including forced labor, unsafe working conditions, and the financing of armed groups.

Recognizing the impact this has on communities and the environment, ASUS adheres to internationally recognized standards, including the OECD Due Diligence Guidance for Responsible Supply Chains of Minerals and the Responsible Business Alliance (RBA) Code of Conduct. In fact, ASUS joined the RBA as a Full Member in 2018.

ASUS’ policy to source only from conflict-free smelters is a foundational aspect of its responsible mineral sourcing. Through this approach, ASUS ensures that the minerals used in its laptops are sourced ethically and do not contribute to conflict or human suffering. This commitment also reinforces ASUS’ dedication to transparency and accountability, as it requires the company to trace the origins of its materials and assess potential risks across its supply chain.

To maintain a transparent and conflict-free supply chain, ASUS conducts regular audits and risk assessments of its suppliers. The company mandates that all suppliers use certified smelters approved by the Responsible Minerals Assurance Process (RMAP), a program designed to verify that minerals are sourced responsibly. ASUS goes beyond basic compliance; rather, the company collaborates closely with other industry leaders and has joined the Responsible Minerals Initiative to hand-in-hand work toward improving the traceability of minerals used in production and promote best practices of responsible mineral sourcing.

The challenge of monitoring a global supply chain is substantial, especially given the complexity of mineral sourcing. However, ASUS’ approach is proactive, utilizing both internal audits and third-party verifications to confirm that its suppliers meet its rigorous policy. Additionally, ASUS actively participates in multi-stakeholder initiatives that unite industry players, non-governmental organizations, and governments to advance responsible sourcing practices globally. These collaborative efforts help ASUS stay informed of emerging risks and adapt its practices to ensure continued accountability.

Beyond ethical sourcing, ASUS prioritizes environmental sustainability by incorporating recycled materials in its laptops. Specifically, ASUS uses post-industrial recycled Magnesium Aluminum Alloy in the manufacturing of its laptop casings and other components, including those in some of the most popular models, such as the Zenbook S 13 OLED. In this laptop, multiple key components are made using recycled materials, including the chassis and bottom cover made with post-industrial recycled aluminum, the keyboard cover, made with post-industrial recycled magnesium-aluminum alloy, and speaker case made with post-consumer recycled plastic and ocean-bound plastic.

This approach has multiple benefits. First, it reduces demand for newly mined metals and plastic, which in turn reduces environmental impacts. By opting for recycled materials, ASUS minimizes its ecological footprint and promotes a circular economy where materials are reused rather than discarded.

Recycled magnesium-aluminum alloys are ideal for laptops, as they are lightweight yet durable, enhancing both the user experience and the product’s longevity. Utilizing recycled alloys does not compromise quality; instead, it aligns with ASUS’ dedication to creating high-performance devices while prioritizing sustainable practices. This initiative makes ASUS laptops a top-quality choice, as well as a greener one, appealing to environmentally conscious consumers who seek products that align with their values.

In addition to using recycled materials, ASUS aims to reduce its carbon footprint through every stage of production. The company has set ambitious goals for energy efficiency and waste reduction, which extends to its manufacturing processes. One such goal is to lead key suppliers to proactively reduce carbon emissions to achieve the rate of greenhouse gas emission reduction by 30% by 2025. Additionally, ASUS has launched a Key Supplier Carbon Reduction Engagement and Counseling Program in 2021, aiming to support partners in achieving the low-carbon supply chain.

By investing in renewable energy and energy-saving technologies, ASUS factories do not only minimize emissions, but also help mitigate the broader environmental impacts of electronics manufacturing.

ASUS’ commitment to sustainable production is evident in its product design as well. For instance, an emphasis on lightweight materials like recycled magnesium-aluminum alloys in laptops not only contributes to lower emissions during transport but also reduces the energy required for. By making energy-efficient design choices and reducing waste, ASUS ensures that its products have a lower environmental impact throughout their life cycles, from production to disposal.

ASUS has also recently announced Ceraluminum™ — an innovative new material used for key laptop parts such as the top cover. It’s used in some of the most popular models, such as the latest Zenbook S 14 and Zenbook S 16. In the process of making this durable and visually-striking material, no artificial dyes and toxic paints are used — rather, the interesting, nature-inspired colors are achieved via process similar to anodizing, where special curing of the aluminum is used to give the laptop a ceramic-like look and feel. The material is also more durable and less prone to scratching, to help you use the laptop for longer.

Transparency is a crucial element of ASUS’ sustainability strategy. Through its annual ESG reports (2023 ASUS ESG report), ASUS shares detailed insights into its sourcing practices, supply chain management, and environmental initiatives. This open approach allows consumers and stakeholders to make informed decisions about the products they choose. ASUS’ commitment to transparency not only builds consumer trust but also encourages accountability within the tech industry.

ASUS’ latest ESG report outlines its efforts in responsible mineral sourcing, specifying the number of smelters audited, regions of concern, and progress made in sourcing conflict-free materials. The company’s reporting aligns with international standards and provides clear metrics that allow consumers to understand the positive impact of their purchases. By choosing ASUS laptops, consumers are actively supporting a company that prioritizes ethical raw-materials sourcing and sustainability in every aspect of its production process.

Through its commitment to responsible mineral sourcing, use of eco-friendly materials and transparent reporting, ASUS exemplifies how tech companies can innovate responsibly. By choosing an ASUS eco-friendly laptop such as Zenbook S 13 OLED, Zenbook S 14 or Zenbook S 16, consumers are not only investing in a top-quality products but also supporting ethical manufacturing practices that prioritize both people and the planet.

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