Design you can feel
ASUS ZENBOOK EXHIBITION WORLD TOUR
AN INTERACTIVE JOURNEY THROUGH MATERIAL, CRAFTSMANSHIP AND AI
ASUS Zenbook launch debut exhibition design you can feel, a showcase of material innovation, craftsmanship and artificial intelligence. From Shanghai to London, stay tuned for the next cities to be announced.
An ASUS exhibition curated by Dezeen
Design You Can Feel Exhibition at London Design Festival
17 to 22 September 2024
Protein Studios, 31 New Inn Yard, Shoreditch, London EC2A 3EY
Design You Can Feel Exhibition at London Design Festival
17 to 22 September 2024
Protein Studios, 31 New Inn Yard, Shoreditch, London EC2A 3EY
Future Facility Studio
Future Facility is a London-based design and research studio led by distinguished designers Kim Colin, Sam Hecht, and Leo Leitner. Their commission, SUSA, is designed to provide a more reflective experience — housed within a unique, tactile Ceraluminum™ body — as an interface between the digital and physical worlds.
Future Facility is a London-based design and research studio led by distinguished designers Kim Colin, Sam Hecht, and Leo Leitner. Their commission, SUSA, is designed to provide a more reflective experience — housed within a unique, tactile Ceraluminum™ body — as an interface between the digital and physical worlds.
Fernando Laposse
Fernando Laposse is a Mexican designer focusing on transforming humble natural materials into refined design pieces, promoting their regenerative possibilities, and tackling environmental issues. He works with knotted sisal, a fiber derived from the leaves of agave plants, turning it into a unique material that can be knotted to showcase its natural raw state.
Fernando Laposse is a Mexican designer focusing on transforming humble natural materials into refined design pieces, promoting their regenerative possibilities, and tackling environmental issues. He works with knotted sisal, a fiber derived from the leaves of agave plants, turning it into a unique material that can be knotted to showcase its natural raw state.
Niceworkshop
Founded by Hyunseong Oh, Niceworkshop is a design studio exploring ways to give new forms and relevance to materials, creating collectible items with enduring value. The commission furniture aluminum formwork series was originally used for pouring concrete in large-scale buildings, with materials sourced from the upcycling brand FORMAT, and the Ceraluminum™ developed by ASUS.
Founded by Hyunseong Oh, Niceworkshop is a design studio exploring ways to give new forms and relevance to materials, creating collectible items with enduring value. The commission furniture aluminum formwork series was originally used for pouring concrete in large-scale buildings, with materials sourced from the upcycling brand FORMAT, and the Ceraluminum™ developed by ASUS.
Studio Furthermore
Studio Furthermore is a London-based design duo founded by Marina Dragomirova and Iain Howlett. The studio makes a variety of one-off objects from materials inspired by processes occurring in nature, and which are designed to endure, responding to contemporary concerns of material scarcity.
Studio Furthermore is a London-based design duo founded by Marina Dragomirova and Iain Howlett. The studio makes a variety of one-off objects from materials inspired by processes occurring in nature, and which are designed to endure, responding to contemporary concerns of material scarcity.
Giles Miller Studio
Giles Miller’s unique harnessing of materials and light, brings sensory, acoustic, and emotional benefits which positively impact the viewer’s state of wellbeing. Fusing technology with the handmade, the resulting artistry of meticulously arranged components creates richness, tactility, depth, and allure.
Giles Miller’s unique harnessing of materials and light, brings sensory, acoustic, and emotional benefits which positively impact the viewer’s state of wellbeing. Fusing technology with the handmade, the resulting artistry of meticulously arranged components creates richness, tactility, depth, and allure.
Natural Material Studio
Founded by Bonnie Hvillum, Natural Material Studio is a design practice that creates bespoke designs and spatial installations using self-developed biomaterials. With a circular and sustainable approach, they research, design, and produce materials based on natural and leftover components.
Founded by Bonnie Hvillum, Natural Material Studio is a design practice that creates bespoke designs and spatial installations using self-developed biomaterials. With a circular and sustainable approach, they research, design, and produce materials based on natural and leftover components.
Every ultraportable is thin. Only Zenbook is Zen.
INSPIRED
Tech & Design
IMMERSIVE
Vision & Sound
INTUITIVE
Effortless Operation
QUIET
Ambient Cooling
SECURE
Privacy & Efficient
INSPIRED
Tech & Design
Purposefully. Powerfully. Premium Zenbook design is crafted with you in focus.
The patterns, shapes and configuration are based around the features dictated by their function. Beauty and function, seamlessly integrated.
Modern Alchemy
Step into the world of Ceraluminum™, a high-tech ceramic that’s revered by the aerospace and luxury watch industries. This industry-first innovation boasts unparalleled strength, defying scratches, and wear with ease. It’s not just durable; it’s a symbol of endurance and individuality. Feel its Zen-like lightness, nature-inspired color and soft touch, inviting you to start a timeless journey.
Thincredible with CNC premium design
Precision and accuracy of CNC milling. Make efficient use of the available space for components, realizing the ultimate compact design for all-around functionality.
Beautifully Functional
Stay cool, stay fast. The novel geometric grille design includes 3522 CNC machined cooling vents, with a remarkable 19% increase in perforation ratio compared to conventional designs. It’s functional aesthetics in action.
IMMERSIVE
Vision & Sound
Breathtaking visual and sounds
Immersive, lifelike visuals are provided by the big, bright, and clear 3K 120 Hz ASUS Lumina OLED display. It has six speakers to boost the bass, amplify the accuracy, and submerge you in sound. Zenbook S 16 provides you with a true theatre experience.
INTUITIVE
Effortless Operation
Superior AI
More intuitive with superior AI. Built to serve you, to unleash your creativity, up your productivity and unlock a world of new possibilities.
Smoother and faster than ever. It’s equipped with the latest AMD or Intel processors, which feature built-in AI engines that deliver power-efficient performance for modern AI applications. With the help of a dedicated Windows Copilot key, it allows users to call up Windows AI assistance in just a second with one press.
AiSense camera and light sensor
ASUS AiSense camera with Windows Studio effects ensures you always look your best during virtual conferences. Whether you’re in bright sunshine or a dim room, the light sensor automatically adjusts the brightness behind the scenes to show your images at their best — providing more comfort for your eyes and maximizing battery life.
Mouse-free
The 40 %-larger ultra-smooth touchpad matches the display aspect ratio for intuitive control, and the extra area increases comfort and makes the use of smart gestures easier, so users can seamlessly perform tasks such as adjusting the audio volume, screen brightness quickly for frictionless video viewing.
Dongle-free
Zenbook packs in all the ports you need for fast and seamless on-the-go connections. The two ultrafast USB 4 Type-C® support fast charging, two 4K 60 Hz or one 8K 60 Hz external displays, and up to 40 Gbps data transfers.
QUIET
Ambient Cooling
Stay quiet, stay fast
Zenbook S offers quiet and efficient performance, adjusting seamlessly to any task. Its advanced cooling system — featuring dual fans and a 3D-curved vapor chamber — enables an optimal 28-watt TDP without throttling, even under heavy loads, while maintaining whisper-quiet operation during light workloads with under -25 dB ambient cooling technology.
SECURE
Privacy & Efficient
Next-Gen account security
Experience ultimate security with Windows Hello’s facial recognition and Adaptive Lock. Elevate your protection even further with Windows passkey and Microsoft Pluton, which integrates cutting-edge hardware, firmware, and software to defend against evolving threats. Finally, Adaptive Dimming enhances privacy by dimming the screen when the user looks away from the screen.
Embark on your journey with Zenbook
Zenbook S 14 (2024)
- 1.1 cm ultra-thin, 1.2 kg ultra-light2
- Windows 11 Pro — ASUS recommends Windows 11 Pro for business
- High-tech ceramic: Ceraluminum™
- Up to Intel® Core™ Ultra 9 processor (Series 2)
- Enlarged touchpad with smart gesture support
- All-day 72 Wh battery with a full set of I/O ports
- Immersive visual and sounds: 14” 3K ASUS Lumina OLED and four speakers
- Ambient cooling technology maintains whisper-quiet under-25 dB operation during light workloads
- Smart privacy with efficiency: Windows Hello & Passkeys, Microsoft Pluton, Adaptive Lock
New Zen with superior AI
Zenbook S 16 (2024)
- 1.1 cm ultra-thin, 1.5 kg ultra-light2
- Windows 11 Pro — ASUS recommends Windows 11 Pro for business
- High-tech ceramic: Ceraluminum™
- Up to AMD Ryzen™ AI 9 HX 370 processor
- 40% enlarged touchpad with smart gesture support
- All-day 78 Wh battery with a full set of I/O ports
- Immersive visual and sounds: 16” 3K ASUS Lumina OLED and six speakers
- Ambient cooling technology maintains whisper-quiet under-25 dB operation during light workloads
- Smart privacy with efficiency: Windows Hello & Passkeys, Microsoft Pluton, Adaptive Lock
New Zen with superior AI
Zenbook DUO (2024)
- World’s first 14” dual-screen laptop powered by AI1, featuring dual full-size 14” touchscreens and a detachable full-size ASUS ErgoSense Bluetooth® keyboard and touchpad
- Windows 11 Pro — ASUS recommends Windows 11 Pro for business
- Intel® Evo™ Edition certified
- Up to Intel® Core™ Ultra 9 processor with NPU, accelerated AI engine
- Intuitive software controls multiple screen configurations
- Versatile modes: Dual-screen, Desktop, Laptop, Sharing mode
- Built-in kickstand to support 40°-70° viewing angles
- Thin and light: 1.35 kg without keyboard; 14.6 mm without keyboard2
Ultimate Multitasking
Zenbook S 13 (2024)
- 10.9 mm ultra-slim, 1 kg super-light3
- Windows 11 Pro — ASUS recommends Windows 11 Pro for business
- High-tech ceramic: Ceraluminum™
- Intel® Evo™ Edition certified
- Up to Intel® Core™ Ultra 7 processor with NPU, accelerated AI engine
- Dedicated Copilot key for more AI exploration
- Long 16-hour battery life4 with a full set of I/O ports
- Inside-out sustainability: recycled materials use, carbon neutral device
- 13.3” 16:10 3K OLED HDR display
Next-level Portability
Zenbook 14 (2024)
- 1.2 kg-light and 14.9 mm-thin design2
- Windows 11 Pro — ASUS recommends Windows 11 Pro for business
- Copilot in Windows 11 for more AI exploration
- Intel® Evo™ Edition certified
- Up to Intel® Core™ Ultra 9 processor with NPU, dedicated AI engine
- Long-lasting 75 Wh battery with up to 15+ hours battery life
- Up to 14” 16:10 3K 120 Hz OLED HDR touchscreen5
- Full I/O ports: 2 x Thunderbolt™ 4, 1 x USB 3.2 Gen 1 Type-A, HDMI 2.1 (TMDS), audio jack
- Super-linear speakers, Dolby Atmos, and Harman Kardon
New Zen with AI
#ZenbookDesignYouCanFeel
Terms and Condition
Promotion Event Terms and Conditions
This promotion — Design You Can Feel event (“Promotion”) is hosted by ASUSTeK Computer Inc. (“ASUS”).
1. General conditions for Participation
A. Detailed information with respect to how to play and redeem prizes in connection with this specific Promotion, ASUS Terms of Use Notice, and ASUS Privacy Policy, constitutes part of this Promotion Event Terms and Conditions (“Terms and Conditions”). Participating in this Promotion is deemed acceptance of these Terms and Conditions. ASUS may at any time revise the Terms and Conditions and other rules set forth by ASUS. Eligible Entrant (as defined below) shall be bound by any such revisions.
B. This Promotion is open to at least 20 years old and considered an adult by the laws of the country where you reside (“Eligible Entrant” or “You”), only excluding employees and immediate relatives of employees of the organizer and/or administrator, their respective parent, subsidiaries, or affiliated companies, or any other person professionally connected with this Promotion.
C. Participation is permitted irrespective of purchase of a product/service. No purchase necessary.
2. Promotion Details
A. This Promotion will be held at Protein Studios, 31 New Inn Yard, Shoreditch, London EC2A 3EY (“Promotion Location”) and starts on Tuesday, 17th September 2024 12:00 GMT+0 and closes on Sunday, 22nd September 2024 at 15:00 GMT+0 (“Promotion Period”).
B. To participate in the Promotion and redeem prizes, Eligible Entrant will need to have a valid Instagram account. Those who complete the below actions will be qualified to redeem the giveaway:
i. Upload the photos or videos that capture the moment of You attending the Design you can feel exhibition on Instagram with the hashtag “#ASUS #Zenbook #DesignYouCanFeel #Ceraluminum” and tag @asus Instagram account (“Posts”).
ii. The Posts must be set as public at least a year and cannot be deleted.
iii. Eligible Entrants agree to allow ASUS forward their Posts to ASUS website: https://www.asus.com/zenbook/, and the forwarded content will be retained on the ASUS website for at least one year.
iv. Eligible Entrants are restricted to only one (1) entry per person. Any duplicated upload photos or videos will not be considered for the prize redemption and will only count as one (1) entry into the prize redemption.
C. Limited to 80 Prizes per day, while supplies last.
3. Prizes:
A. Stanley bottle:
i. The RRP value of Stanley bottle is $40 USD.
ii. Prizes are non-exchangeable, non-transferable, and cannot be converted into cash or substituted for any other item, model, or color.
4. To the extent permitted by applicable law, ASUS shall not be liable for any indirect, special, or consequential costs, expenses, losses, or damages suffered by the Prize recipient. This includes situations where such costs, expenses, losses, or damages were reasonably foreseeable or might reasonably have been contemplated by the Prize recipient and ASUS, whether arising from a breach of contract, tort, negligence, breach of statutory duty, or otherwise.
5. For any reviews/ articles/ posts/ ratings about your user-generated content or using experience of ASUS products/ services on ASUS or on 3rd party platforms, You should disclose material connections between you and ASUS in such reviews/ articles/ posts/ ratings (for example, by stating “sponsored post by ASUS” or “promoted post by ASUS” in Entrant’s reviews/ articles/ posts/ ratings).
6. This Promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram. You agree to grant Instagram a complete release regarding this Promotion. You acknowledge that you are providing your comments and Personal Information to ASUS and not to Instagram; and such information and Personal Information will only be used for this Promotion.
7. ASUS reserves the right to change, terminate and explain the Promotion.
8. If there are any problems encountered in this Promotion, please contact the mailbox at: global_socialmedia@asus.com
- As of Dec, 2023 based on internal ASUS market analysis comparing ASUS Zenbook DUO (2024) with competing products in its class (laptops with 2 OLED displays measuring 14” diagonal) from vendors including Acer, Apple, HP, Huawei, Dell, Lenovo, Microsoft and Samsung. ↑
- Weight might vary according to specifications. ↑
- Dimensions: 296.2 x 216.3 x 10.9 ± 0.5 mm; thickness and weight might vary according to specifications. ↑
- Battery tests conducted by ASUS on January 3rd, 2024 using the 1080p Video Playback scenario. Test configuration: Zenbook UX5304MA, OLED non-touch panel, Intel U5-125U, 1 TB SSD, 16 GB RAM. Test settings: WiFi enabled but disconnected (not connected to any access point), Windows Power Plan set to Balanced, display brightness set to 150 cd/m2. Actual battery life may vary depending on product configuration, usage, operational conditions and power management settings. Battery life will decrease over the lifetime of the battery.↑
- Touchscreen is optional.↑