ASUS Announces Digital Solutions for Content Creators, Business Professionals, Health and Fitness Enthusiasts, and Gamers at IFA 2019

Key Points

• The brand-new ASUS ProArt series of mobile and desktop workstations and displays provides a complete digital solution for professional content creators.
• ASUS announces the new ASUSPRO B9, the world’s lightest 14-inch business laptop with next-level performance and innovations.

Markham, Canada (September 4, 2019) - ASUS Co-CEOs S.Y. Hsu and Samson Hu took the stage today at IFA 2019 for the Wiser Together press event, a celebration of the company's 30th anniversary, to unveil a lineup of digital solutions dedicated for content creators, business professionals, health and fitness enthusiasts, and gamers. Featured at the event was an all-new lineup of ProArt content-creation products, including ProArt StudioBook One, ProArt StudioBook Pro X, and ProArt Display PA32UCG as well as the ASUSPRO B9 business laptop.

"I am excited to be at IFA this year celebrating 30 years of ASUS innovation by introducing an incredible lineup of new products to consumers in Europe," said S.Y. Hsu, ASUS Co-CEO. "These latest creations exemplify our focus on providing working professionals, consumers and gamers alike with solutions that empower them to do their best work, live a better lifestyle and enjoy the best entertainment experiences."

“At Intel we continue developing products that are workload optimized to deliver real world performance all types of consumers and businesses need,” said Chris Walker, Intel corporate vice president and general manager of Mobility Client Platforms in the Client Computing Group. “With the leadership performance and platform technologies provided by the latest Intel Core and Intel Xeon processors, more than 30 years of collaboration with ASUS is on full display across a breadth of innovative designs with the ZenBook Duo, Pro B9, ProArt and ROG systems coming to market this year.”

All products shown onstage, as well as a full lineup of ASUS and ROG innovations will be on display for visitors to experience at the ASUS Booth at IFA 2019. The showcase is located at Booth #110 in the Messe Berlin Hall 12 and is open to visitors September 6–11, 2019 from 10:00 a.m. to 6:00 p.m.

ASUS ProArt lineup for content creation

Since the launch of the first ProArt display in 2011, ASUS has been committed to meeting the specific needs of professional content creators and has been recognized with over 400 industry awards. The content-creator market is expanding at a rapid pace and there are now more than 200 million PC-based creators worldwide, according to Intel research¹ .

To meet the evolving needs of professional workflows in traditional content-creation fields, such as photography and videography, as well as provide new solutions for 3D designers, game developers and professionals in other creative disciplines, ASUS is introducing a brand-new lineup of ProArt products. Designed as a complete digital solution for content creation, these new ProArt devices deliver absolute precision for original imagination, extreme performance for unstoppable creation, versatile connectivity for seamless speed and promised stability for proven reliability. This new ProArt lineup represents the foundation of a comprehensive content-creation solution that will continue to grow with innovative new products designed to be the best companions for creators.