ASUS Is Taiwan's Most Valuable International Brand in 2019

Key Points

• ASUS ranked No. 1 Tops Interbrand Best Taiwan Global Brands survey for the seventh straight year
• Recognition for continuous innovation: Endless hardware, software and AI invention garners first-place position for ASUS in prestigious international list
• 30th-anniversary year: ASUS celebrating three decades of innovation, with special-edition products and breakthrough creations
• All-new ASUS ProArt series: Content creator focused mobile workstations, desktop workstations and displays debuted in 2019

Markham, Canada (October 24, 2019) - ASUS is Taiwan’s most-valuable international brand for the seventh consecutive year, securing first-place position in the prestigious 2019 Best Taiwan Global Brands survey conducted by Interbrand — the world’s leading brand consultancy.

The annual Best Taiwan Global Brands survey is recognized as a key indicator of how brands from Taiwan are performing internationally. ASUS was recognized during the 2019 Best Taiwan Global Brands Awards ceremony in Taipei, hosted by the Taiwan Ministry of Economic Affairs.

“ASUS is passionate about technology and driven by innovation to deliver the incredible for consumers everywhere, which are ideas that sit at the heart of our In Search of Incredible brand philosophy. It is therefore a significant achievement to have retained the position of Taiwan’s most-valuable international brand for the seventh year in a row,” said ASUS Chief Financial Officer Nick Wu after the awards ceremony. “This distinguished award both recognizes and underscores the ASUS commitment to pursuing the incredible in everything we do. We celebrate today’s success, knowing that our pursuit of perfection continues tomorrow.”

ASUS in 2019: Unwavering commitment to design excellence, awarded internationally

ASUS has achieved a wide range of goals in 2019, and the company has continued to receive numerous international design and media accolades, demonstrating a commitment to world-class design and innovation. Fortune once again recognized ASUS as one of the World’s Most Admired Companies, and Forbes named ASUS in its Global 2000: World’s Best Regarded Companies ranking for the third consecutive year. Additionally, ASUS products have received a variety of prestigious awards, including 22 iF Design awards, 21 Red Dot awards, and four Good Design awards. These awards reaffirm the ASUS commitment to design excellence and dedication to creating products that exceed user expectations.

30 Years of ASUS: Special editions and new innovations to celebrate three remarkable decades

ASUS Chairman Jonney Shih hosted a special press event at Computex 2019 in celebration of the company's 30th anniversary, where he unveiled a series of limited-edition products created to commemorate the milestone. These include groundbreaking Prime Utopia concept motherboard, ZenBook Pro Duo and ZenBook Duo laptops, and ZenScreen Touch portable monitor.

The ASUS 30th-anniversary special-edition lineup also features new versions of the ZenFone 6 Edition 30 smartphone, ZenBook Edition 30 laptop and Prime X299 Edition 30 motherboard.