ASUS Unveils the All-New ZenFone 5 Series at MWC 2018

Barcelona, Spain and Fremont, CA (February 27, 2018) - ASUS CEO Jerry Shen today unveiled the all-new ZenFone 5 Series at a special event in the Italian Pavilion at MWC 2018 in Barcelona, Spain. The lineup includes the ZenFone 5Z and the ZenFone 5, exciting high-performance 6.2-inch dual-camera smartphones that are the first ever ZenFone models to harness the power of artificial intelligence (AI), and which feature all-screen displays with a 90% screen-to-body ratio in a remarkably compact size that's comparable to a standard 5.5-inch smartphone. The ZenFone 5Z — which starts at just $499 — is a high-performance version of the ZenFone 5 powered by the latest flagship Qualcomm® Snapdragon™ 845 Mobile Platform with the Qualcomm Artificial Intelligence Engine (AIE), featuring 6GB of RAM and 64GB of storage for breathtaking performance and accelerated AI experiences. The ZenFone 5 is the first smartphone available worldwide to be powered by the latest Qualcomm Snapdragon 636 Mobile Platform.

The ZenFone 5Q (introduced onstage at MWC as the ZenFone 5 Lite, but available in the North America as the ZenFone 5Q) is a stylish 6-inch smartphone featuring a premium true four-camera system, with a high-resolution camera and a 120° wide-angle camera at both front and rear.

“We embarked on the ZenFone project four years ago with the idea to create empowering luxury for everyone to enjoy,” said Mr. Shen. “Today, the ZenFone 5 Series is the most intelligent ZenFone series ever, utilizing advanced AI algorithms and big-data analytics to provide users with a unique slate of intelligent camera, communication and convenience features.”

Joining Mr. Shen on-stage for the announcement, Qualcomm President Cristiano Amon commented, “We are excited to continue to work with ASUS to bring the latest advancements in mobile to consumers with the ZenFone 5 Series. Powered by powerful Snapdragon Mobile Platforms, ZenFone 5Z (Snapdragon 845 with the AIE) and ZenFone 5 (Snapdragon 636) will support superior user experiences that include dual cameras and artificial intelligence.”

Following the press event, OK Go — a multi-award-winning rock band from the US, whose honors include a GRAMMY® — performed live at the after party.