ASUS Announces the ZenFone Max (M1)

Barcelona, Spain and Fremont, CA (February 27, 2018) - ASUS today announced the ZenFone Max (M1), the latest model in the new ZenFone Max Series — the world’s only range of high-battery-capacity smartphones. The ZenFone Max has a 5.5-inch full-view display in an amazingly compact body that is no larger than many standard 5-inch smartphones.

With its expanded viewing area, compact size, dual rear cameras, convenient face and fingerprint-based unlocking, as well as a high-capacity 4000mAh battery — the hallmark of the ZenFone Max Series — the ZenFone Max offers a class-leading combination of features designed to encompass all life's adventures. The ZenFone Max has the stamina to go the distance, and lets photo-lovers see the bigger picture with a wider range of creative options — all in a stylish metallic-finished design that is ergonomic and comfortable to hold.

Max Display

The 5.5-inch full-view HD+ (720 x 1440) display in the ZenFone Max has an ultrawide 18:9 aspect ratio and ultrathin bezels that give the ZenFone Max a high screen-to-body ratio; allowing for an amazingly compact and ergonomic body that's no larger than most standard 5-inch smartphones.

The greatly expanded viewing area makes viewing photos and watching widescreen videos incredibly immersive and when browsing, the web there is less need for scrolling. Multitasking is also easier, as two apps fit comfortably side-by-side on the screen.

The slim and elegant size, premium metallic finish and 2.5D-curved front edges of the ZenFone Max make it exceptionally comfortable to hold, with significantly less bulk than a standard 5.5-inch phone. It is available in three gorgeous colors to match the user's style: Deepsea Black, Sunlight Gold and Ruby Red¹.

Max Photos

With the ZenFone Max, photo lovers can enjoy unrivaled creative possibilities. In addition to the front f/2.2 selfie camera with LED flash², the ZenFone Max features an advanced dual rear-camera system designed to take mobile photography to new heights. Its 16MP PixelMaster main camera is equipped with a wide, f/2.0 aperture lens to capture clearer photos, and a phase-detection autofocus (PDAF) system that can accurately focus on the subject in just 0.03 seconds even if the subject is moving.