ASUS Introduces New AI-powered ExpertBook P Series at IFA 2024

ASUS unveiled a brand new lineup of AI-powered PC models at the Always Incredible Media Day for IFA 2024 in Berlin, Germany. The ExpertBook P Series is a new standard in professional computing tailored for today’s ambitious entrepreneurs, prosumers and home-office workers. This series combines AI-powered performance with ASUS exclusive applications like ASUS AI ExpertMeet, rock-solid security, and business-grade support and service to meet the evolving demands of modern professionals.

Work reimagined, with AI ― ExpertBook P Series

While the ExpertBook P Series includes various models designed to meet the diverse needs of different professional environments, all models share several common features:

．Master meetings with ASUS AI ExpertMeet: The entire series comes pre-installed with the ASUS exclusive ASUS AI ExpertMeet, offering a comprehensive suite of AI-powered features to enhance every meeting experience, including live translated captions, and meeting transcription/ summary that can identify key points from multiple speakers. AI ExpertMeet is subscription-free, and all powered by on-device intelligence, so personal data remains secure, allowing users to focus on ideas without privacy concerns.

．ASUS ExpertGuardian for reinforced security: In today’s digital age, cybersecurity threats are becoming increasingly sophisticated. ASUS has meticulously designed the ExpertBook P series to provide unmatched, multilayered security, encompassing hardware, software, and BIOS levels. All ExpertBook P Series laptop are Windows 11 Secured-core PC, ensuring the highest level of Windows 11 protection. While featuring TPM 2.0, NIST SP 800-155-compliant BIOS, and fast, secure biometric login.

．Worry-free ASUS Business Support¹: Understanding the critical needs of today’s businesses, ASUS Business Support¹ is designed to go beyond traditional expectations. It’s not merely a warranty – it's a comprehensive service package that includes on-site repairs and dedicated technical assistance. This robust support framework ensures that every ExpertBook user experiences minimal downtime and receives personalized solutions to their technical issues.

．Thoughtful design for maximized efficiency: ExpertBook P Series is not only built portable, but also durable with MIL-STD-810H military-grade toughness. The series is crafted to provide exceptional user experiences as well, with a design that promotes efficient productivity. Engineered with the ASUS ExpertCool thermal structure, a ExpertBook P Series ensures consistent, optimal cooling whether the lid is open or closed, guaranteeing peak performance even during extended usage.

ASUS’s first ASUS Copilot+ PC² for work ― ExpertBook P5

Leading the ExpertBook P Series lineup is ASUS ExpertBook P5 (P5405), our first ASUS Copilot+ PC² for work. Powered by the latest Intel® Core™ Ultra processors (Series 2) for dedicated all-local AI processing with up to 47 NPU TOPS performance, and featuring the ASUS exclusive ASUS AI ExpertMeet, this AI-driven powerhouse streamlines workflows and enhances collaboration.

Its sleek, durable aluminum chassis houses a stunning 14-inch 2.5K 144 Hz display, delivering exceptional visuals. With a 1.29 kg³ feather-light design, up to an impressive 28 hours of battery life for local video playback⁴, and MIL-STD-810H military-grade durability ExpertBook P5 is the perfect companion for on-the-go professionals seeking peak performance and efficiency. ExpertBook P5 also represents a significant advancement in sustainable technology, significantly enhancing its circularity by 10% to reach 50%, utilizing Circular Transition Indicators (CTI) for performance measurement. By incorporating recycled materials and a modular design, ExpertBook P5 directly addresses the pressing issue of e-waste.

With ASUS ExpertGuardian, ExpertBook P5's robust security arsenal safeguards critical data, and takes it even further with the power of AI. ExpertBook P5 includes a complimentary one-year membership to McAfee Smart AI™ for advanced threat detection, this includes AI-powered deepfake detection to protect against sophisticated social engineering attacks.

Your reliable companion for modern workflows ― ExpertBook P1

For budget-conscious professionals who require essential computing services without compromise, ASUS ExpertBook P1 (P1403 and P1503) is an ideal option. Powered by up to a Intel® Core™ i7 processor and offering up to 1 TB of storage with dual-SSD RAID support for improved data reliability and faster operation, ExpertBook P1 blends effective performance with everyday functionality, housed in a practical design that delivers where it counts. The compact and elegant ExpertBook P1 series starts at a lightweight 1.4 kg³ and is available in 14-inch or 15-inch options. They also feature the ASUS exclusive AI ExpertMeet for supercharged meeting productivity and efficiency, a built-in fingerprint sensor and TPM 2.0 chip to protect privacy and business data, and ASUS Business Support¹ ― ensuring that ExpertBook P1 is a trusted, reliable traveling companion for modern workflows.

Look forward to even more at CES 2025

And there’s more to come. As ASUS continues to innovate within the ExpertBook P series, we are excited to tease the upcoming expansion with new form factors, including desktops and all-in-one PCs, set to announce in CES 2025. These future developments promise to further enhance the versatility and appeal of the Expert P series.

Relive the excitement of ASUS at IFA 2024

ASUS is dedicated to launching stronger AI PCs that feature unique design, durability, and innovation. If you missed out our Always Incredible Media Day on September 4th, visit our Always Incredible ASUS IFA 2024 official site to explore the full range of ASUS AI PCs we showcased at this year’s IFA.