Home
>
6 Reasons to Choose ASUS Laptops: Our Commitments at CES 2023
All, Tech
6 Reasons to Choose ASUS Laptops: Our Commitments at CES 2023
Jan. 05 2023
Author: ASUS Reading time: 6 minutes
Jan. 05 2023
The Consumer Electronics Show (CES) in Las Vegas was a booming
success in 2023, and ASUS was proud to be in attendance. We brought
you the best we have to offer and once again delivered incredible
laptop innovations.
This year, aside from presenting some of the most exciting laptops
for 2023, we also made six commitments for the coming years and
beyond.
Professional-Level Performance in an Everyday Laptop
Cinematic Visuals for Everyone
A Hygienic, Microbial-Free Experience
Increased Sustainability
Military-Grade Toughness
Real 3D Immersion on a Laptop
A Laptop for Everyone
Professional-Level Performance in an Everyday Laptop
In 2023, we will be extending the lineup of laptops equipped with
the 12th Gen Intel® Core™ H-series (aka H45) processors. These
high-performance enthusiast CPUs optimized for mobility run at 45
watts, and give users professional-grade processing power for
everyday applications.
We will be offering H-series options across all our mainstream
product lines, including the thin and light variants. That means you
can find these impressive CPUs across all
Vivobook
and
Zenbook
lines. We are proud to say with confidence that ASUS offers the most
comprehensive H45-powered laptop lineup, especially within the
ultraportable category.
Typically, H-series processors are used in the most powerful
laptops, which have traditionally been slightly larger in size. But
thanks to engineering advances, ASUS has managed to fit the more
powerful Enthusiast H45 processors into a thin and light chassis.
The latest 12th Gen Intel Core H-series CPUs offer two times better
performance than their previous-generation U-series counterparts of
the same tier. For example, the 12th Gen Intel Core i5 H45 CPU is
twice as powerful as the 11th Gen Intel Core i5 U15 variant.
More power translates into better efficiency while working, helping
save precious time by speeding up everything from app launches to
edits and rendering. In addition, as the processing power
requirements of software continue to increase, a more powerful CPU
can help ensure your laptop is future-proof. The difference is
perhaps most visible when multitasking — you will notice your laptop
operating much smoother when running more complex workflows or when
using multiple apps at the same time.
The increased processing power doesn’t mean your battery life will
be decreased, however. In our tests, the difference in battery life
of the laptops equipped with an H45 pro-grade processor and the same
laptops with the P28 processor was barely noticeable.
Cinematic Visuals for Everyone
You deserve the best experience with your laptop, whether you use it
for work, entertainment, for staying connected with friends and
family, or simply to surf the internet.
That's why ASUS offers OLED panel options across our consumer laptop
lineup ― from entry-level to professional creator machines.
OLED proves to be the superior display technology, with exceptional
color accuracy and deep blacks. These screens also help avoid eye
strain and cut down blue light emissions by as much as 70%. The
amazing 1,000,000:1 contrast ratio with DisplayHDR™ True Black
500/600 certification offers the crispest image in laptops, today.
These screens work very well in both well-lit and dark environments,
and have great visibility and contrast even when dimmed. Plus, the
response time of 0.2 ms and fast refresh rates of up to 120 Hz
provide ultimate motion clarity and immediate feedback.
OLED displays offer an amazing, cinematic viewing experience. When
watching movies or online videos, or when gaming, you’ll get vibrant
colors with no flicker and excellent contrast ― even with deep
blacks.
Content creators and other creative professionals will appreciate
the rich color gamut, with 100% DCI-P3 and 133% sRGB coverage. Our
displays are Pantone® Validated for color accuracy, with up to over
1 billion colors.
To learn more about ASUS OLED laptops, watch the video below.
A Hygienic, Microbial-Free Experience
Public health issues in recent years have taught us a lot about
hygiene and health, and many of us have developed new hygiene habits
as a result of what we’ve learned.
During CES 2023, we announced our ASUS Antimicrobial Guard and ASUS
Antimicrobial Guard Plus technologies. Many ASUS laptops are coated
with Antimicrobial Guard that helps inhibit the growth of the most
common types of bacteria, such as E. coli and Staphylococcus.
Antimicrobial Guard Plus also helps inhibit viral growth, limiting
exposure to common types of viruses like H3N2, Influenza, and even
COVID-19.
With this technology, a special silver ion coating is applied to the
most-touched areas of the laptop. This coating inhibits as much as
99% of viral and bacterial growth over a 24-hr period. We guarantee
the effectiveness of the Antimicrobial Guard coating for three
years.
How does Antimicrobial Guard work? Silver ions and
negatively-charged microbial cells are attracted to each other,
causing contact. When this happens, the silver ions pierce through
the surface of the microbes and damage their structure. As a result,
microbial cell reproduction is inhibited, stopping the germs from
multiplying and growing on your laptop surfaces.
ASUS Antimicrobial Guard and Antimicrobial Guard Plus both meet the
ISO 22196 international standard for bacterial inhibition;
Antimicrobial Guard Plus is additionally tested to meet the ISO
21702 standard for viral inhibition.
Eco-friendly goals were another ASUS focus during CES 2023.
Sustainability is a core part of who we are. This is reflected in
the words of ASUS Chairman Jonney Shih: "We incorporate sustainable
development goals into the corporate decision-making process to make
positive contributions to society and the environment through
practical action."
We help protect the environment at every level of our company’s
operations, from our offices operations through manufacturing and
the supply chain. We are actively taking steps to make our offices
energy-efficient and ‘greener’. Our headquarters are built to LEED
standards and we are incorporating solar into key offices in Taiwan
and the U.S. We also encourage and facilitate recycling of
electronic devices.
We are constantly adding to our green initiatives. To this end, we
have devised ambitious sustainability targets for 2025 and beyond
that align with the UN’s Sustainable Development Goals.
We want to help you make green choices when swapping your old device
for a new one. However, we are also committed to making sure that
this doesn't need to happen too often. One way we do this is by
future-proofing your laptop by giving you plenty of power with
high-performance components on all price point levels. Another way
is by making our laptops tough and durable—so much so that they go
through rigorous US Military Grade testing!
ASUS laptops are tested to U.S. military-grade MIL-STD 810H
standards using 12 test methods and 26 procedures. These tests
examine the device’s resistance to shock, vibration, high and low
temperatures, humidity, altitude, freeze and thaw, mechanical
vibration, temperature shock, solar radiation, fungus, sand and
dust, and explosive atmosphere.
Our commitment to providing the best products is reflected in the
fact that ASUS laptops go through the most durability tests of any
PC brand on the market*. Look for the MIL-STD 810H certification
badge when shopping for a new ASUS laptop.
*As of the date of this publication.
Real 3D Immersion on a Laptop
During CES 2023, we also debuted the world's first OLED laptops
offering glasses-free 3D experiences. These laptops employ
incredible new
ASUS Spatial Vision technology, which is ideal for 3D content creators and for those seeking
high-end mobile viewing experiences.
To deliver the 3D image effect, ASUS uses lenticular-based
autostereoscopic 3D technology. This lens technology shows a unique
set of pixels simultaneously to the left and right eye. Working in
coordination with the lens embedded into the OLED display, an
eye-tracking camera on top of the laptop detects eye position and
optimizes the images projected to the viewer. This is what allows
the user to see in 3D.
With this technology, users can also easily switch between the 2D
and 3D views at any time.
Our portfolio of top-notch yet affordable ASUS laptops is
ever-growing. It’s our goal to make sure every user can find a
solution that fits perfectly into their lifestyle and suits their
unique needs.
If you are curious to learn more about ASUS products and
technologies presented during CES 2023, click the button below.