Powering Digital Signage Solutions and Beyond: An ASUS Fanless Chromebox Success Story

Digital signage has the power to transform the way people shop and the way companies sell products — through understanding customer interests and providing more interactive, high-impact experiences tailored to those interests.

The problem:

As digital signage becomes more engaging for visitors, the expectations for visitor experiences are increasing. Also, many industries are faced with the need to analyze visitor interests to elevate customer retail experiences.

The solution:

ASUS has collaborated with StratosMedia to provide digital signage solutions powered by ASUS Fanless Chromebox that address these trends, and this partnership has successfully empowered Conquest Staging in creating interactive, customer-driven car discovery stations.

At these stations, visitors can explore targeted information on the most frequently asked questions. The kiosks also allow visitors to book a test drive from their home or a dealership, request that car information be sent to their mobile phone and use the car configurator to model their preferred car color. The interface of each kiosk is designed to understand visitor requests and interests and to provide insights for car manufacturers. With the powerful hardware support from ASUS Fanless Chromebox and the GDPR-compliant software from StratosMedia, detailed, real-time AI analytics help car companies to determine customer demographics and interests, which can then ensure that visitor experiences are optimized and enjoyable.

“We recognized the need to take our product directly to our customers in a friendly and customer-driven interactive experience and to have the ability to capture deep visitor analytics in real time,” said Tristan Kurz, CEO of Conquest Staging. “We are proud to be the first in the world to use the ASUS Fanless Chromebox. The installation and the performance have been very smooth — well above expectations. The partnership of StratosMedia, ASUS and design to production with Conquest Staging has delivered an enormously powerful product.”

At 1.2 kg, the lightweight ASUS Fanless Chromebox enhances a wide range of applications — including for digital signage, kiosks, warehouses, point-of-sale and wayfinding —and is the first fanless Chromebox with a 10th Generation Intel® processor for excellent performance. The fanless aluminum chassis operates quietly while delivering enhanced reliability, protection against dust and reduced maintenance needs. It also features USB-C® 3.2 Gen 1 and USB 3.2 Type-A ports for ultrafast connections, WiFi 6 connectivity for quick data transfers, up to 16 GB of DDR4-2666 memory and up to 512 GB of M.2 SSD storage. Supported by Google Chrome OS with built-in Google Play, automatic updates ensure that the device always has the latest software and protection to stay safe from viruses, malware and other security issues. Additionally, ASUS Fanless Chromebox has undergone rigorous tests for 24/7 reliability — such as enduring 35-degree heat and 80% humidity for 168 aging hours — to ensure it meets exacting ASUS standards and exceeds industry requirements.

The displayed content on kiosks and signage can be easily managed remotely, which provides a convenient way for businesses to update their programs frequently and adapt to market changes. In addition, a lockable VESA mount and an exclusive cable lock enable ASUS Fanless Chromebox to be easily and securely mounted in a variety of locations. The device also supports up to three 4K displays simultaneously for brilliant, sharp visuals and powerful productivity. With the fanless design and superb performance, ASUS Fanless Chromebox powers a variety of applications to unleash maximum business potential.

The outcome:

Following a high level of satisfaction at the digital signage solutions from ASUS and StratosMedia, Conquest Staging is planning to implement the same kiosks and digital signage solutions in other shopping centers. In light of the stages and presentations receiving high traffic volume, the response from car manufacturers has also been positive. The real-time user analytics and other benefits provided by these kiosks are demonstrating a strong return on investment.

In the future, ASUS seeks to engage with more verticals in digital signage solutions to expand uptake of ASUS Fanless Chromebox and to continue providing customized customer journeys with incredible product performance.

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