New OLED line-up pushes the boundaries with groundbreaking designs, extreme performance, and premium durability, now available in Australia
- OLED for Everyone: ASUS’ latest lifestyle line-up represents the next step in its journey to make OLED more attainable for Australians
- Features the world’s slimmest OLED ultraportable laptop : ASUS has launched its ‘thincredible’ Zenbook S 13 OLED (UX5304), a hero laptop in the performance and aesthetic-driven Zenbook range
- The world’s most comprehensive OLED PC line-up: As the leading OLED Laptop Brand for 2022 globally (GfK), ASUS’ line-up offers the most comprehensive OLED range for the growing number of entry level to professional creators
SYDNEY, AUSTRALIA, 24 May 2023 — ASUS has announced its latest OLED lifestyle line-up is now available in Australia. ASUS first integrated OLED in its lifestyle range in 2021, and this latest launch represents the next step in the brand's drive to make OLED technology more attainable for Australians and lead the industry in PC OLED technology.
The line-up spans three product ranges: Studiobooks, suitable for professional creators; Zenbooks, for savvy consumers who are focused on performance and aesthetic; and Vivobooks, which are designed for everyday users and creators. The OLED lifestyle line-up encompasses 24 models in 2023 (vs. 3 in 2021) and now includes flagship model, the Zenbook S 13 OLED, the world's slimmest OLED ultraportable laptop.
ASUS' continued integration of OLED technology in its lifestyle line-up has been at the forefront of its business plans given the constant growth and demand for the premium display technology.
“We first launched the world's most comprehensive lifestyle line-up with OLED in 2021 and in 2023, we're focused on continuing to be the market leader in OLED laptops. Incredible technologies are often aspirational but rarely are they available to the masses. ASUS has committed to updating its three key lifestyle product ranges, ensuring more Australians have an opportunity to access an OLED display at various price points. As the content creator market continues to grow, we recognise all Australians are creators in their own right, so we are proud to be able to provide OLED technology to support this market,” said Bradley Howe, Head of Consumer, ASUS Australia.
ASUS Lumina OLED displays
ASUS has included its Lumina OLED technology across the new lifestyle range, which aims to standardise a quality OLED experience. The name also highlights the unique advantages of ASUS OLED displays, which provide a visual experience that goes beyond the standard of traditional OLED displays. With more accurate, more adaptive, and more reliable features, Zenbook S 13 OLED is an example of the excellence that ASUS Lumina OLED displays have to offer.
Beyond the traditional OLED display benefits , such as high contrast and wide colour range, ASUS Lumina OLED displays provide a number of unique benefits:
Studiobook: Designed for creatives
The Studiobook range delivers a computing experience that meets the visual and performance needs of the most demanding professions and use cases, including photographers, designers, animators, engineers, architects and more. It does through a number of features across the range:
A flagship model in the Studiobook range is the ASUS ProArt Studiobook 16 OLED (H7604) , a powerful mobile workstation that aims to exceed all performance expectations. Its key features include:
In its relentless pursuit for innovation, ASUS has also developed the ASUS ProArt Studiobook 16 3D OLED (H7604) , which is the world's first 3D OLED creator mobile workstation. With its groundbreaking new glasses-free 3.2K 120 Hz 3D OLED display, content creators and gamers can view 3D photos, videos, or even games, without cumbersome glasses or headsets. This is made possible by ASUS Spatial Vision technology, which allows 2D visual content to be seamlessly converted to immersive 3D in real-time with the flick of a switch.
ZENBOOK: Performance with a compact, thin and light aesthetic
Partnering with Intel, ASUS has redesigned the impressive Zenbook range for the most powerful Zenbook line-up yet. The Zenbook range intends to serve the needs of aesthetic and performance-focused individuals who fall into the ‘prosumer' and ‘social hobbyist' audience, typically comprising 25 to 45 year old individuals
A key feature in the Zenbook range include NanoEdge Displays, which offer ultra slim bezels and an anti glare coating for a visually impressive display with images that ‘pop'.
The local Australian launch includes the flagship Zenbook model, the ASUS Zenbook S 13 OLED , which is the world's slimmest OLED ultraportable laptop and embodies the ‘Thincredible' line-up that ASUS announced recently.
Key features:
VIVOBOOK: OLED laptops for multi-tasking
This range seeks to meet the needs of everyday users who require a device that can run multiple apps and tasks, from app streaming, to work tasks, content creation and everything in between. The Vivobook acts as a superior entry point to OLED technology, following ASUS' mission to make the technology more available to Australians with varying budgets.
The ASUS Vivobook 15X OLED (M3504) is an innovative 15-inch laptop that offers a true-to-life 13.3” 2.8K OLED display for a more immersive visual experience. Its key features include:
AVAILABILITY
Full list of models launching here
Key models launching:
SOURCES
[i] Average tested result in MyASUS Splendid Display P3 and sRGB color gamut: Delta-E 1, +/- 0.5; may vary according to specifications.