TAIPEI, Taiwan, December 20, 2024—ASUS announced that its 2024 Year-End Celebration took place today at the Taipei Nangang Exhibition Center. With the theme "ASUS Collective Wisdom Illuminates Brilliance: Reaching New AI Heights Together", the grand event hosted over 8,000 employees across approximately 800 tables. ASUS Chairman Jonney Shih made a surprise appearance, driving onto the stage in a BMW X3 valued at approximately NT$2.7 million, which was announced as this year’s grand prize. Additionally, around NT$25 million in other prizes were given away as a token of appreciation for all employees.
ASUS Chairman Jonney Shih expressed his gratitude to all employees for their contributions: "I am immensely proud of the incredible transformation I have witnessed across ASUS in 2024. By harnessing our collective wisdom, trusting in radical truth and transparency, and practicing the art of thoughtful disagreement, we have truly fostered an idea meritocracy that allows us to create meaningful relationships, propelling us forward." Mr. Shih also emphasized the importance of Design Thinking, encouraging everyone to always start with the customer in mind and continue ruminating on its essence to deliver the best possible user experience.
The evening was hosted by Golden Bell Award-winning emcees Hao-Ping Huang and Gladys Tsai, who brought dynamic energy to the event. Chairman Jonney Shih led the opening ceremony, joined by Vice Chairman Ted Hsu, Co-CEOs S.Y. Hsu and Samson Hu, and former Group President Jonathan Tsang. The group toasted and expressed gratitude to all employees.
The celebration featured stellar performances by talented singer-songwriter WeiBird, Golden Melody Award-winning diva Tanya Chua, and concluded with a high-energy finale by the rock sensation 831, bringing the atmosphere to an electrifying peak.
ASUS achieved outstanding results in 2024, garnering numerous awards and accolades
Reflecting on 2024, ASUS has once again demonstrated its excellence, earning recognition across various prestigious platforms. For example, the company was named one of Forbes' World's Best Employers for the fifth consecutive year, included in Fortune's World’s Most Admired Companies for the ninth time, and ranked as Interbrand’s Best Taiwan Global Brand for the eleventh year.
ASUS also received widespread acclaim in global design competitions, including the Red Dot Award, iF Design Award, and Good Design Award. Furthermore, ASUS became Taiwan’s only computer brand to join the international cybersecurity organization FIRST, showcasing its leadership in the field of information security.
Innovations and achievements as a comprehensive AI company
ASUS is committed to becoming a comprehensive AI company by driving the full integration of AI across its products and services under the strategy Ubiquitous AI. Incredible Possibilities.
This year, the company has launched a diverse range of AI-powered PCs, including Copilot+ PCs and various AI productivity tools, to provide users with a smarter and more efficient experience. In the server sector, ASUS has introduced a complete suite of AI infrastructure solutions and collaborated with partners to establish Taiwan's largest supercomputing center, earning recognition in the TOP500 global rankings. In smart healthcare, the EndoAim AI-powered endoscopic medical imaging solution was honored with the MedTech Breakthrough Award in the United States, while the LU800 series handheld wireless ultrasound devices received the National Healthcare Quality Award.
Internally, ASUS established a Generative AI Committee to develop proprietary solutions such as the ASUS AI Hub and large language models (LLMs), complemented by customized AI assistants to enhance operational efficiency and innovation.
Looking ahead to 2025, ASUS will continue to uphold the spirit of "Harnessing Collective Wisdom and Championing Creativity", striving to deliver unparalleled experiences and unlocking infinite possibilities for the future.