TAIPEI, Taiwan, August 23, 2023 — ASUS today announced that Zenbook Pro 14 Duo OLED (UX8402) was awarded the Silver award in the consumer technology category at the IDEA (International Design Excellence Awards) 2023 ceremony held in New York City, New York on August 23. Zenbook Pro 14 Duo OLED was awarded by an international jury of experts for its excellence in design innovation, user benefit, client / brand advantage, social benefit, and aesthetics.
The bestowal of this award reflects the ASUS dedication to these qualities, and its mission to guarantee a unique user experience for every product and service designed. By understanding users' unique challenges and desires, ASUS creates solutions that surpass mere functionality and deliver user-centric experiences and meaningful innovations seamlessly integrated into their daily lives.
"We are honored to receive the IDEA Silver award, reaffirming our design commitment, passion and expertise," said Mitch Yang, ASUS Chief Design Officer. "Our mission to create beautiful devices with meaningful innovations drives us to delight users with incredible experiences. This recognition inspires us to continue crafting cutting-edge designs that blend aesthetics, innovation, performance and functionality, empowering users worldwide."
This ultimate compact OLED laptop for the discerning creator also boasts the world’s first 14.5-inch 2.8K (2880 x 1800) 120 Hz OLED touchscreen. Zenbook Pro 14 Duo OLED is a powerhouse that reflects this commitment and lets you turn up your creative powers to the max, featuring a 12.7-inch 2.8K 120 Hz ScreenPad™ Plus secondary touchscreen that allows users to create like never before. Equipped with up to a 13th Gen Intel® Core™ i9-13900H CPU and an NVIDIA® GeForce RTX™ 4060 Laptop GPU, Zenbook Pro 14 Duo OLED empowers smooth and efficient multitasking experiences, with ScreenPad Plus doubling as a virtual control panel for the discerning creator. ASUS developed an original Active Aerodynamic System Ultra (AAS Ultra) chassis design that optimizes the second screen's viewing angle and enhances heat dissipation through its ingenious design.
Four more ASUS laptops made it into the final round: the ultralight, ultra-compact and sustainable Zenbook S 13 OLED (UX5304), the ultra-powerful Zenbook Pro 16X OLED (UX7602), the ultralight and stunning Zenbook Pro 14 OLED (UX6404), as well as the impressive ProArt Studiobook Pro 16 / 16 / 16 3D OLED (W7604, H7604). All these laptops are also equipped with an ASUS Lumina OLED, delivering stunning visuals with deep blacks and vibrant colors and were designed with creators and professionals in mind.
The International Design Excellence Awards (IDEA) are bestowed by the Industrial Designers Society of America (IDSA) and this year marks the 43rd iteration of the awards. IDEA sets the benchmark for what a design award represents, highlighting design in many connected disciplines, including design strategy, branding, digital interaction, and much more. Further information can be found at: https://www.idsa.org/IDEA