ASUS Crowned as Best Laptop Brand of 2020 by Laptop Mag

2020/10/02

TAIPEI, Taiwan, September 22, 2020 — ASUS today announced the honor of Laptop Mag recognizing the company as the world’s best laptop brand for 2020, with highest scores and across-the-board praise for product review, innovation, design, value and selection. The publication commented that “ASUS is a laptop maker that is known for state-of-the-art innovation.”

The excellent results of the awards for innovation and design reflect the strong commitment of ASUS to providing users with leading-edge solutions and exceptional designs. Many PC brands outsource product design, yet ASUS leverages in-house design and R&D teams to create products based on the user-centric concept of Design Thinking, which thoroughly considers the various needs of different user types, usage scenarios and regional characteristics. ASUS Design Thinking continues to deliver incredible user experiences and promotes the ongoing evolution of ASUS product design and innovation.

ASUS Design Thinking has fostered numerous groundbreaking designs, including ZenBook Duo (UX481) and ZenBook Pro Duo (UX581), which are ultraportable laptops with a secondary touchscreen that were praised by Laptop Mag as two examples of “killer innovation” from ASUS. Spanning different laptop categories, the publication also acclaimed several ASUS laptops as the best laptops this year, including ExpertBook B9450, VivoBook S15 and ROG Zephyrus G14. Combining military-grade durability standards and a thin, light design, ExpertBook B9450 provides business professionals with over 16 hours of battery life and exceptional performance. VivoBook S15 is a sleek ultraportable laptop with the innovative ASUS ScreenPad 2.0, unconventional color-blocking designs and four-sided NanoEdge displays. ROG Zephyrus G14 combines unparalleled performance, a long-lasting battery and ROG aesthetics into a dynamic 14-inch gaming laptop.

Each year, Laptop Mag’s expert editorial team surveys the entire laptop market, evaluating and judging each brand against multiple criteria across reviews, design, support and warranty, innovation, value and selection. The scores are then tallied to determine a winner, and ASUS is the clear victor this year.

All successful reviews: Laptop Mag recommendation for every tested ASUS laptop

Laptop Mag reviewed multiple ASUS laptops over the one-year assessment period, amounting to a total score of 36 out of 40 points. The publication revealed that every single ASUS model reviewed by Laptop Mag’s team received a recommendation — a 100% success rate that underscores the high caliber of ASUS laptops.

Laptop Mag also issued special praise for both ROG Mothership and ROG Strix Scar III (G531G) as innovative and powerful gaming laptops. ZenBook Duo (UX481) and ZenBook Pro Duo (UX581), ultraportable laptops that feature the ScreenPad™ Plus secondary touchscreen, also received special recognition and acclaim.

Laptop Mag stated that its assessment of reviewed ASUS laptops was exciting, because “it proves how capable the company is at crafting compelling laptops across a wide range of categories”. The respected publication cited as examples the all-new ExpertBook B9450, the world’s lightest 14-inch business laptop[i]; ProArt StudioBook Pro, a slim but mighty powerhouse that brings ideas to life; and Chromebook Flip C436, which Laptop Mag labeled its favorite Chromebook on the market.

Incredible innovation and design: Perfect scores and category-beating laptops

Laptop Mag did not hold back in its acclaim of ASUS design and engineering, stating boldly that ASUS “knows how to make a beautiful laptop” — and awarding maximum scores for both innovation (10 out of 10) and design (15 out of 15).

The publication in particular praised the ErgoLift hinge on ASUS laptops, which slightly elevates the keyboard deck for a more comfortable typing experience; the cutting-edge ScreenPad 2.0, which transforms the touchpad into a mini-display; and ScreenPad Plus, which offers a large, full-width display, seamless viewing experiences and improved multi-screen workflows for empowering creativity.

Laptop Mag also rated Zephyrus G14 so highly that it was awarded a five-star review and an Editor’s Choice accolade, which is fitting recognition for Zephyrus G14’s outstanding gaming performance and ability to empower gamers to conquer the competition. Zephyrus G14 is a slim, light gaming laptop that features over 10 hours of battery life and the AniMe Matrix™ display, which deepens personalization and enables users to show custom graphics, animations and other effects across over a thousand mini LEDs embedded in the lid.

Exceptional value and selection

ASUS also achieved an outstanding score (14 out of 15) for both product value and the wide range of laptops available. ASUS offers a variety of laptops for providing different users with incredible experiences, including professionals, casual users, gamers and content creators. Offering both high-end and mainstream models, ASUS designs each laptop around the concept of Design Thinking to ensure that the end result provides an unparalleled user experience. Several laptops in particular were praised by Laptop Mag in this category:

  • ASUS VivoBook S15
  • ASUS ZenBook Duo (UX481)
  • ASUS Chromebook Flip C436
  • ASUS ExpertBook B9450
  • ASUS ProArt StudioBook Pro 17 (W700G3T)
  • ROG Zephyrus G14
  • ROG Zephyrus S (GX502)