ASUS Chairman Jonney Shih Announces Availability of Latest ZenFone and ZenPad Models at ZenFestival in New Delhi

New Delhi, India (6th August, 2015) — ASUS Chairman Jonney Shih today announced the pricing and availability of ZenFone 2 Deluxe, ZenFone 2 Laser, ZenFone Selfie, ASUS ZenPad 7.0 and ASUS ZenPad 8.0 for users in India, at an exclusive ZenFestival event held at the Jawaharlal Nehru Stadium in New Delhi, India.

The event opened with an exhilarating performance featuring flying drummers, after which Mr. Shih took the stage along with ASUS Design Center Director, Jen Chuang, to make the announcements. “We are very excited to bring our latest ZenFone models and all-new ZenPad Series to the Indian market,” said Mr. Shih. “These brand-new innovations are each an empowering luxury that strikes the perfect balance of beauty, functionality and performance, and offers Indian consumers a premium user experience tailored to their individual mobile needs.”

ZenFone 2 Deluxe introduces a stunning new multifaceted polygonal design aesthetic to the ZenFone 2, offering beauty and power in abundance. ZenFone 2 Laser also includes laser auto-focus technology in its 13MP PixelMaster camera for clear, near-instant shots. ZenFone Selfie is the ultimate choice for selfies, with its twin 13MP PixelMaster cameras and a dual-color, dual-LED Real Tone flash at both front and rear. The incredible capabilities of ZenFone Selfie were demonstrated by Bollywood star Sonakshi Sinha, who appeared on stage for a group selfie with members of the audience.

Mr. Shih also unveiled ZenFone Max, the latest addition to the hugely-successful ZenFone family. ZenFone Max features an ultra-high-capacity battery for incredible battery life, plus a 13MP PixelMaster camera with laser auto-focus for near-instant focusing and exceptional clarity.

ZenPad 7.0 and ZenPad 8.0 are premium 7-inch and 8-inch tablets that combine refined styling, incredible entertainment capabilities with rich and vivid visual experience, and are the world’s first tablets to offer customizable functionality, as well as being the world’s first tablets to integrate DTS-HD Premium Sound™ for the ultimate sound experience.

ZenFone 2 Deluxe: See the crystal miracle

ZenFone 2 Deluxe (ZE551ML) delivers powerful all-round performance and beauty in abundance, with a gorgeous new multifaceted polygonal finish accentuating the signature ZenFone 2 Ergonomic Arc design. ZenFone 2 Deluxe features a 5.5-inch Full HD IPS display, 13MP/5MP PixelMaster cameras, 2.3GHz 64-bit Intel® Atom™ processor with 4GB RAM and 4G/LTE connectivity. ZenFone 2 Deluxe also features ASUS BoostMaster fast-charge technology for 60% capacity in just 39 minutes. As with all other ZenFone 2 models, ZenFone 2 Deluxe includes the latest ASUS ZenUI — the world’s first fully-customizable mobile interface — and Trend Micro™ security software for safe web browsing.

ZenFone 2 Laser: See at the speed of light

ZenFone 2 Laser models all benefit from a powerful 13MP PixelMaster camera with an f/2.0 wide-aperture lens to capture stunning, high-resolution photos with zero shutter lag — augmented by laser auto-focus technology that empowers users to capture perfect clarity in just 0.3 seconds. Available in 5-inch (ZE500KL), 5.5-inch (ZE550KL) and 6.0-inch (ZE601KL) versions with up to 1920 x 1080-pixel Full HD resolution, ZenFone 2 Laser also incorporates the latest and toughest Corning Gorilla Glass 4. It boasts an up to octa-core 64-bit Qualcomm® Snapdragon™ processor with up to 3GB of fast memory for unwavering performance.

ZenFone Selfie: See the perfect you

ZenFone Selfie (ZD551KL) is a trailblazing fusion of fashion, technology and craftsmanship that lets users see their perfect selves, with dual 13MP PixelMaster cameras, dual-color, dual-LED Real Tone flash both front and rear, plus laser auto-focus for ultra-fast shots with complete clarity.

ZenFone Selfie’s Ergonomic Arc design and intuitive rear key makes capturing selfies easier than ever, with live digital cosmetics to apply some magical glamor — all enjoyed instantly on the stunning 5.5-in Full HD display.

ZenFone Selfie’s exceptional front-facing PixelMaster camera has a huge 13MP resolution and an f/2.2-aperture, 88-degree wide-angle lens to capture more of every smile. The unique Selfie Panorama mode enables selfies with an outlook of up to 140 degrees, so everything and everyone becomes part of the shot.

ZenFone Selfie’s rear camera is just as advanced, with a large f/2.0 aperture lens for superior low-light shots. Both cameras are engineered with five-prism Largan lenses and top-quality Toshiba sensors, and include dual-LED Real Tone flash technology for perfect illumination in any lighting conditions. ZenFone Selfie also delivers superb macro photography that works on subjects as close as 6cm, plus rear laser auto-focus to compose shots in the blink of an eye.

ZenFone Max: See for longer

The highlight of the new ZenFone Max (ZC550KL) is its incredibly-long-lasting high-capacity 5000mAh lithium-polymer battery that gives users an unprecedented amount of mobile freedom.

ZenFone Max has a bright and clear 5.5-inch IPS display with wide viewing angles, protected by the latest Corning® Gorilla® Glass 4 for unrivalled scratch-resistance, strength and everyday durability. At the heart of ZenFone Max is a powerful yet power-efficient 64-bit Qualcomm Snapdragon 410 processor with up to 2GB of RAM. ZenFone Max features a 13MP/5MP PixelMaster cameras with a wide f/2.0 aperture, and the rear camera also boasts laser auto-focus for sharp, near-instant shots.

ASUS ZenPad 7.0 (Z370) and 8.0 (Z380)

ASUS ZenPad features clean lines, embossed-leather patterning, and premium styling influenced by fashion accessories such as clutch bags and wallets for a luxurious appearance unique among mobile devices. Ergonomic rounded edges makeZenPad comfortable to hold and carry, and its polished metallic frame adds a bold visual accent.

ZenPad is the world's first tablet to feature an innovative interchangeable cover design that lets users easily customize their tablet with functional back covers. These can provide extra features and additional color options, while perfectly matchingZenPad’s looks. Zen Clutch is a sophisticated carrying and protection solution for ZenPad; Zen Case lets users outfit ZenPad in their choice of five sleek or vivid colors and features a fine leather texture; and Audio Cover brings immersive 5.1-channel surround sound to a tablet for the first time. Power Case extends ZenPad’s battery life, giving users up to 16 hours of usage to easily get them through their day or even the longest international flights.

ASUS ZenPad features the exclusive ASUS VisualMaster suite of visual enhancement technologies — including ASUS Tru2Life and ASUS TruVivid — that brings advanced image-processing found on high-end TVs to a tablet for the first time and provides comprehensive visual optimization. ASUS Tru2Life analyzes each pixel in an image before it is displayed and performs an intelligent contrast and sharpness adjustments to boost dynamic range, revealing even the smallest details to ensure an incredibly realistic viewing experience. ASUS TruVivid improves screen clarity, brightness, and touch responsiveness by transforming the conventional six-layer display design into a two-layer, fully-laminated design that eliminates the air gap, resulting in higher optical transparency for brilliant color and improved brightness.

ZenPad is the world's first tablet to integrate DTS-HD Premium Sound, delivering the ultimate sound experience. DTS-HD Premium Sound transforms stereo audio into virtual surround sound so users can enjoy incredible, theater-quality audio right on ZenPad.
ZenPad is available with LTE/3G connectivity and phone functionality or as a Wi-Fi-only model.